Dettol SWOT Analysis, Competitors & USP
SWOT analysis of Dettol analyses the brand by its strengths, weaknesses, opportunities & threats. In Dettol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dettol to benchmark its business & performance as compared to the competitors. Dettol is one of the leading brands in the FMCG sector.
The table below lists the Dettol SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dettol competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dettol Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal care brand |
| Sector | |
| Tagline/ Slogan |
Be 100% sure |
| USP |
Dettol is the first of its kind in anti-bacterial segment. |
| Dettol STP | |
| Segment |
People looking for anti-bacterial personal hygiene |
| Target Group |
All age groups & households especially urban & tier 2 cities |
| Positioning |
Dettol have always been positioned as a 100% germ fighter with germ fighting and protection as the core value |
| SWOT Analysis of Dettol | |
| Dettol Strengths |
Below are the Strengths in the SWOT Analysis of Dettol: 1. Dettol’s Germ-kill heritage (brown liquid) is seen as strong and adds on trustworthiness (RTB). 2. Excellent for treating skin irritations, cuts/bruises and seasonal applications. 3. Dettol brand comes from a reputable company with a strong legacy 4. Strong customer brand loyalty of all those using their products 7. Strong advertising and marketing campaigns through TVC's, OOH hoardings, print media & online ads |
| Dettol Weaknesses |
Here are the weaknesses in the Dettol SWOT Analysis: 1. Despite excellent product, limited penetration in rural markets |
| Dettol Opportunities |
Following are the Opportunities in Dettol SWOT Analysis: 1. Leverage the powerful brand equity associated with the Dettol Brand to make it an everyday use proposition. |
| Dettol Threats |
The threats in the SWOT Analysis of Dettol are as mentioned: 1. Other main players in the antibacterial category can affect market share of Dettol 3. People opting for ayurvedic & natural treatments can reduce business |
| Dettol Competition | |
| Dettol Competitors |
Below are the top 3 competitors of Dettol: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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