Godrej Consumer Products SWOT Analysis

Godrej Consumer Products is one of the leading brands in the FMCG sector. Godrej Consumer Products SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Godrej Consumer Products:

Godrej Consumer Products Strengths

1. Godrej Consumer is one of the leadingFMCG companies based out of India
2. Some of its products and brands are recognized as the 100 most trusted brands
3. Godrej Consumer has its presence in more than 60 countries
4. Over 2000 full-time employees are a part of the company's workforce
5. The brand has a widespread distribution network across India and its products reach in every corner of the country
6. To support the sales team it has a network of 30 C&F agents, 1000 distributors, 150 super stockists, 3000 sub stockists and 650,000 retailers in India.
7. The company has a recognized Godrej Research & Development Centre
8. Godrej Consumer has an annual average revenue of more than $1 billion

Above are the strengths in the SWOT Analysis of Godrej Consumer Products. The strengths of Godrej Consumer Products looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Godrej Consumer Products Weaknesses

1. Market share is limited due to presence of other strong FMCG brands
2. Godrej Consumer products has a stiff competition from big domestic players and other international brands

These were the weaknesses in the Godrej Consumer Products SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Godrej Consumer Products Opportunities

1. Tap rural markets and increase penetration in urban area
2. Mergers and acquisitions can strengthen the Godrej Consumer brand
3. Increasing purchasing power of people can lead to increase in demand

Above we covered the opportunities in Godrej Consumer Products SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Godrej Consumer Products Threats

1. Intense and increasing competition amongst other FMCG companies can lead to loss of business
2. It's business can reduce due to FDI in retail and by allowing international brands
3. Competition from unbranded and local products can affect margins for Godrej products

The threats in the SWOT Analysis of Godrej Consumer Products are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Godrej Consumer Products SWOT analysis.

Continue reading more about the brand/company.

About Godrej Consumer Products

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Godrej Consumer Products. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: