Godrej Consumer Products is one of the leading brands in the FMCG sector. Godrej Consumer Products SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Godrej Consumer Products:
Godrej Consumer is one of the leadingFMCG companies based out of India
Some of its products and brands are recognized as the 100 most trusted brands
Godrej Consumer has its presence in more than 60 countries
Over 2000 full-time employees are a part of the company's workforce
The brand has a widespread distribution network across India and its products reach in every corner of the country
To support the sales team it has a network of 30 C&F agents, 1000 distributors, 150 super stockists, 3000 sub stockists and 650,000 retailers in India.
The company has a recognized Godrej Research & Development Centre
Godrej Consumer has an annual average revenue of more than $1 billion
Above are the strengths in the SWOT Analysis of Godrej Consumer Products. The strengths of Godrej Consumer Products looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Godrej Consumer Products Weaknesses
Market share is limited due to presence of other strong FMCG brands
Godrej Consumer products has a stiff competition from big domestic players and other international brands
These were the weaknesses in the Godrej Consumer Products SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Godrej Consumer Products Opportunities
Tap rural markets and increase penetration in urban area
Mergers and acquisitions can strengthen the Godrej Consumer brand
Increasing purchasing power of people can lead to increase in demand
Above we covered the opportunities in Godrej Consumer Products SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Godrej Consumer Products Threats
Intense and increasing competition amongst other FMCG companies can lead to loss of business
It's business can reduce due to FDI in retail and by allowing international brands
Competition from unbranded and local products can affect margins for Godrej products
The threats in the SWOT Analysis of Godrej Consumer Products are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Providing superior quality and affordable products
Godrej Consumer Products STP
Care products for daily needs
Every Indian household especially middle class
Value for money
Godrej Consumer Products Product Portfolio
7. Godrej No.1
The above mentioned brands are the prominent products under the Godrej Consumer Products product portfolio.
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