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Godrej Consumer Products SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Godrej Consumer Products analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Consumer Products SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Consumer Products to benchmark its business & performance as compared to the competitors and industry. As of 2020, Godrej Consumer Products is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Consumer Products competitors and includes Godrej Consumer Products target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Consumer Products SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Consumer Products Brand Analysis
Parent Company

Godrej Ltd


Home care, Personal Care



Tagline/ Slogan

Brighter Living; Enjoy a brigher Godrej


Providing superior quality and affordable products

Godrej Consumer Products STP
Godrej Consumer Products Segmentation

Care products  for daily needs

Godrej Consumer Products Target Market

Every Indian household especially middle class

Godrej Consumer Products Positioning

Value for money

Godrej Consumer Products Product Portfolio

1. Goodnight               2.Hit                               3. Jet
4. Ezee                        5.Genteel                        6.Cinthol
7. Godrej Vigil             8.Godrej No.1               9.Fairglow
10.Shikakai                11.Godrej Shaving        12.Expert
13.Colour Soft           14.Nupur Mehendi

The above mentioned brands are the prominent products under the Godrej Consumer Products product portfolio.

Godrej Consumer Products SWOT Analysis
Godrej Consumer Products Strengths

Below are the Strengths in the SWOT Analysis of Godrej Consumer Products:

1.Leader among India’s FMCG companies

2.Some brands in 100 most trusted brands

3.Presence in more than 60 countries

4.Over 1,300 full-time employees

5.Widespread distribution network across India

6.To support the sales team it has a network of 33 C&F agents, 1,200+ distributors, 150 super stockists, 3,200 sub stockists and 650,000 retailers in India.

7.Recognized Godrej Research & Development Centre

Godrej Consumer Products Weaknesses

Here are the weaknesses in the Godrej Consumer Products SWOT Analysis:

1.Market share is limited due to presence of other strong FMCG brands

2.Godrej  products has stiff competition from big domestic players and international brand

Godrej Consumer Products Opportunities

Following are the Opportunities in Godrej Consumer Products SWOT Analysis:

1.Tap rural markets and increase penetration in urban area

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing demand

Godrej Consumer Products Threats

The threats in the SWOT Analysis of Godrej Consumer Products are as mentioned:

1.Intense and increasing competition amongst other FMCG companies

2.FDI in retail thereby allowing international brands

3.Competition from unbranded and local products

Godrej Consumer Products Competition

1. HUL

2. Black Rose

3. Loreal
4. Gillette

6. Old Spice
7. Wipro Technologies
8. Procter and Gamble

9.ITC Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Consumer Products. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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