Godrej Consumer Products SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 25, 2021

SWOT analysis of Godrej Consumer Products analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Consumer Products SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Consumer Products to benchmark its business & performance as compared to the competitors. Godrej Consumer Products is one of the leading brands in the FMCG sector.

The table below lists the Godrej Consumer Products SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Consumer Products competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Consumer Products SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Consumer Products Brand Analysis
Parent Company

Godrej Ltd


Home care, Personal Care



Tagline/ Slogan

Brighter Living; Enjoy a brighter Godrej


Providing superior quality and affordable products

Godrej Consumer Products STP

Care products  for daily needs

Target Group

Every Indian household especially middle class


Value for money

Godrej Consumer Products Product Portfolio

1. Goodnight

2. Hit

3. Jet

4. Ezee

5. Genteel

6. Cinthol

7. Godrej No.1

8. Fairglow

The above mentioned brands are the prominent products under the Godrej Consumer Products product portfolio.

SWOT Analysis of Godrej Consumer Products
Godrej Consumer Products Strengths

Below are the Strengths in the SWOT Analysis of Godrej Consumer Products:

1. Godrej Consumer is one of the leading  FMCG companies based out of India

2. Some of its products and brands are recognized as the 100 most trusted brands

3. Godrej Consumer has its presence in more than 60 countries

4. Over 2000 full-time employees are a part of the company's workforce

5. The brand has a widespread distribution network across India and its products reach in every corner of the country

6. To support the sales team it has a network of 30 C&F agents, 1000 distributors, 150 super stockists, 3000 sub stockists and 650,000 retailers in India.

7. The company has a recognized Godrej Research & Development Centre

8. Godrej Consumer has an annual average revenue of more than $1 billion

Godrej Consumer Products Weaknesses

Here are the weaknesses in the Godrej Consumer Products SWOT Analysis:

1. Market share is limited due to presence of other strong FMCG brands

2. Godrej Consumer products has a stiff competition from big domestic players and other international brands

Godrej Consumer Products Opportunities

Following are the Opportunities in Godrej Consumer Products SWOT Analysis:

1. Tap rural markets and increase penetration in urban area

2. Mergers and acquisitions can strengthen the Godrej Consumer brand

3. Increasing purchasing power of people can lead to increase in demand

Godrej Consumer Products Threats

The threats in the SWOT Analysis of Godrej Consumer Products are as mentioned:

1. Intense and increasing competition amongst other FMCG companies can lead to loss of business

2. It's business can reduce due to FDI in retail and by allowing international brands

3. Competition from unbranded and local products can affect margins for Godrej products

Godrej Consumer Products Competition
Godrej Consumer Products Competitors

Below are the top 9 competitors of Godrej Consumer Products:

1. HUL (Hindustan Unilever Limited)

2. Nestle

3. L'Oréal

4. Gillette

5. Marico

6. Old Spice

7. Wipro Technologies

8. Procter and Gamble

9. ITC Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Consumer Products. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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