Harpic SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9413

SWOT analysis of Harpic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harpic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harpic to benchmark its business & performance as compared to the competitors and industry. Harpic is one of the leading brands in the FMCG sector. The table below also lists the top Harpic competitors and elaborates Harpic market segmentation, target group, positioning & Unique Selling Proposition (USP).

Harpic SWOT, Competitors, Marketing STP & Brand analysis Table
Harpic Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Cleans round the bend


Number one toilet cleaner since more than 80yrs.

Harpic STP

Homecare- Toilet cleaner segment

Target Group

Urban households, restaurants, hotels, corporates etc


Powerful cleaning; Expert in lavoratory care

Harpic SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harpic. Strengths are:

1. Strong backing of the company

2. Market leader in toilet care category
3. Good brand promotion by advertising and other media
4. Good distribution channel that ensures brand presence

5. One of the most popular brand in the cleansing market


Here are the weaknesses in the Harpic SWOT Analysis:

1. Tough competition means limited market share growth

2. Fake products with similar names affects brand presence


Following are the Opportunities in Harpic SWOT Analysis:

1.Still major market not tapped
2.Should extend in rural market
3.Bring variety in products


The threats in the SWOT Analysis of Harpic are as mentioned:

1.Local players offering at low price
2.Substitues such as detergents available for cleaning
3.Increase in low cost private labels

Harpic Competition

Below are the top 4 Harpic competitors:

2.Lizol (Lysol)


The brandguide table above concludes the Harpic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harpic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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