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Harpic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Harpic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harpic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harpic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Harpic is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harpic competitors and includes Harpic target market, segmentation, positioning & Unique Selling Proposition (USP).

Harpic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harpic Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Cleans round the bend

USP

Number one toilet cleaner since more than 80yrs.

Harpic STP
Harpic Segmentation

Homecare- Toilet cleaner segment

Harpic Target Market

Urban households, restaurants, hotels, corporates etc

Harpic Positioning

Powerful cleaning; Expert in lavoratory care

Harpic SWOT Analysis
Harpic Strengths

Below are the Strengths in the SWOT Analysis of Harpic:

1. Strong backing of the company

2. Market leader in toilet care category
3. Good brand promotion by advertising and other media
4. Good distribution channel that ensures brand presence

5. One of the most popular brand in the cleansing market

Harpic Weaknesses

Here are the weaknesses in the Harpic SWOT Analysis:

1. Tough competition means limited market share growth

2. Fake products with similar names affects brand presence

Harpic Opportunities

Following are the Opportunities in Harpic SWOT Analysis:

1.Still major market not tapped
2.Should extend in rural market
3.Bring variety in products

Harpic Threats

The threats in the SWOT Analysis of Harpic are as mentioned:

1.Local players offering at low price
2.Substitues such as detergents available for cleaning
3.Increase in low cost private labels

Harpic Competition
Competitors

Below are the top 4 Harpic competitors:

1.Sanifresh
2.Lizol (Lysol)
3.Prestine

4.Domex


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harpic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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