SWOT analysis of Harpic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harpic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Harpic to benchmark its business & performance as compared to the competitors and industry. Harpic is one of the leading brands in the FMCG sector. The table below also lists the top Harpic competitors and elaborates Harpic market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Harpic Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Cleans round the bend |
| USP |
Number one toilet cleaner since more than 80yrs. |
| Harpic STP | |
| Segment |
Homecare- Toilet cleaner segment |
| Target Group |
Urban households, restaurants, hotels, corporates etc |
| Positioning |
Powerful cleaning; Expert in lavoratory care |
| Harpic SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harpic. Strengths are: 1. Strong backing of the company 2. Market leader in toilet care category 5. One of the most popular brand in the cleansing market |
| Weaknesses |
Here are the weaknesses in the Harpic SWOT Analysis: 1. Tough competition means limited market share growth 2. Fake products with similar names affects brand presence |
| Opportunities |
Following are the Opportunities in Harpic SWOT Analysis: 1.Still major market not tapped |
| Threats |
The threats in the SWOT Analysis of Harpic are as mentioned: 1.Local players offering at low price |
| Harpic Competition | |
| Competitors |
Below are the top 4 Harpic competitors: 1.Sanifresh 4.Domex |
The brandguide table above concludes the Harpic SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harpic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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