SWOT Analysis of Harpic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Harpic |
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Parent Company |
Reckitt Benckiser |
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Category |
Home Care brands |
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Sector |
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Tagline/ Slogan |
Cleans round the bend |
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USP |
Number one toilet cleaner since more than 80yrs. |
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Harpic STP |
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Segment |
Homecare- Toilet cleaner segment |
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Target Group |
Urban households, restaurants, hotels, corporates etc |
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Positioning |
Powerful cleaning; Expert in lavoratory care |
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Harpic SWOT Analysis |
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Strengths |
1. Strong backing of the company 2. Market leader in toilet care category 5. One of the most popular brand in the cleansing market |
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Weaknesses |
1. Tough competition means limited market share growth 2. Fake products with similar names affects brand presence |
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Opportunities |
1.Still major market not tapped |
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Threats |
1.Local players offering at low price |
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Harpic Competition |
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Competitors |
1.Sanifresh 4.Domex |
The brandguide table above concludes the Harpic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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