Harpic is one of the leading brands in the FMCG sector. Harpic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harpic:
Good brand promotion by advertising and other media
Good distribution channel that ensures brand presence
One of the most popular brand in the cleansing market
Above are the strengths in the SWOT Analysis of Harpic. The strengths of Harpic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tough competition means limited market share growth
Fake products with similar names affects brand presence
These were the weaknesses in the Harpic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Still major market not tapped
Should extend in rural market
Bring variety in products
Above we covered the opportunities in Harpic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Local players offering at low price
Substitues such as detergents available for cleaning
Increase in low cost private labels
The threats in the SWOT Analysis of Harpic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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