SWOT analysis of Harpic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harpic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Harpic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Harpic is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harpic competitors and includes Harpic target market, segmentation, positioning & Unique Selling Proposition (USP).
| Harpic Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Cleans round the bend |
| USP |
Number one toilet cleaner since more than 80yrs. |
| Harpic STP | |
| Harpic Segmentation |
Homecare- Toilet cleaner segment |
| Harpic Target Market |
Urban households, restaurants, hotels, corporates etc |
| Harpic Positioning |
Powerful cleaning; Expert in lavoratory care |
| Harpic SWOT Analysis | |
| Harpic Strengths |
Below are the Strengths in the SWOT Analysis of Harpic: 1. Strong backing of the company 2. Market leader in toilet care category 5. One of the most popular brand in the cleansing market |
| Harpic Weaknesses |
Here are the weaknesses in the Harpic SWOT Analysis: 1. Tough competition means limited market share growth 2. Fake products with similar names affects brand presence |
| Harpic Opportunities |
Following are the Opportunities in Harpic SWOT Analysis: 1.Still major market not tapped |
| Harpic Threats |
The threats in the SWOT Analysis of Harpic are as mentioned: 1.Local players offering at low price |
| Harpic Competition | |
| Competitors |
Below are the top 4 Harpic competitors: 1.Sanifresh 4.Domex |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harpic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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