Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Ghari Detergent analyses the brand by its strengths, weaknesses, opportunities & threats. In Ghari Detergent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ghari Detergent to benchmark its business & performance as compared to the competitors. Ghari Detergent is one of the leading brands in the FMCG sector.
The table below lists the Ghari Detergent SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ghari Detergent competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A low-priced detergent which provides cleansing within the budget of a lower-middle class family
Ghari Detergent STP
Detergents for households
Lower-middle class family (Tier-4 & Tier-3 families)
A detergent which provides cleansing at competitive prices
SWOT Analysis of Ghari Detergent
Ghari Detergent Strengths
Below are the Strengths in the SWOT Analysis of Ghari Detergent:
1. Market leader in the tier-3 & tier-4 segment of detergent market in India 2. Strong reach to the rural consumer 3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market
4. High push by retailers and high word-of-mouth amongst consumers
5. Good branding through TVCs and print ads
Ghari Detergent Weaknesses
Here are the weaknesses in the Ghari Detergent SWOT Analysis:
1. Limited export market as compared to international brands 2. Unable to completely penetrate in premium segment because of image
Ghari Detergent Opportunities
Following are the Opportunities in Ghari Detergent SWOT Analysis:
1. Entered western & southern India recently where lies a huge market opportunity 2. Further penetrate the rural market by collaborating with various NGOs
Ghari Detergent Threats
The threats in the SWOT Analysis of Ghari Detergent are as mentioned:
1. Low profit margins in detergent sector 2.Threat from existing and new players in the market
Ghari Detergent Competition
Ghari Detergent Competitors
Below are the top 4 competitors of Ghari Detergent:
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