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Ghari Detergent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Ghari Detergent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ghari Detergent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ghari Detergent to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ghari Detergent is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ghari Detergent competitors and includes Ghari Detergent target market, segmentation, positioning & Unique Selling Proposition (USP).

Ghari Detergent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ghari Detergent Brand Analysis
Parent Company

Rohit Surfuctants Private Limited

Category

Soap & Detergents

Sector

FMCG

Tagline/ Slogan

Pehle istemaal kare, fir vishwaas kare

USP

A low-priced detergent which provides cleansing within the budget of a lower-middle class family

Ghari Detergent STP
Ghari Detergent Segmentation

Detergents for households

Ghari Detergent Target Market

Lower-middle class family (Tier-4 & Tier-3 families)

Ghari Detergent Positioning

A detergent which provides cleansing at competitive prices

Ghari Detergent SWOT Analysis
Ghari Detergent Strengths

Below are the Strengths in the SWOT Analysis of Ghari Detergent:

1. Market leader in the tier-3 & tier-4 segment of detergent market in India
2. Strong reach to the rural consumer
3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market

4. High push by retailers and high word-of-mouth amongst consumers

5. Good branding through TVCs and print ads

Ghari Detergent Weaknesses

Here are the weaknesses in the Ghari Detergent SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Ghari Detergent Opportunities

Following are the Opportunities in Ghari Detergent SWOT Analysis:

1. Entered western & southern India recently where lies a huge market opportunity
2. Further penetrate the rural market by collaborating with various NGOs

Ghari Detergent Threats

The threats in the SWOT Analysis of Ghari Detergent are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Ghari Detergent Competition
Competitors

Below are the top 4 Ghari Detergent competitors:

1. Active Wheel
2.Nirma Ltd
3. Ariel

4. Safed


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ghari Detergent. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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