Ghari Detergent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Rohit Surfuctants Private Limited

Soap & Detergents

FMCG

Pehle istemaal kare, fir vishwaas kare

A low-priced detergent which provides cleansing within the budget of a lower-middle class family

Detergents for households

Lower-middle class family (Tier-4 & Tier-3 families)

A detergent which provides cleansing at competitive prices

Below are the Strengths in the SWOT Analysis of Ghari Detergent:

1. Market leader in the tier-3 & tier-4 segment of detergent market in India
2. Strong reach to the rural consumer
3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market

4. High push by retailers and high word-of-mouth amongst consumers

5. Good branding through TVCs and print ads

Here are the weaknesses in the Ghari Detergent SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Following are the Opportunities in Ghari Detergent SWOT Analysis:

1. Entered western & southern India recently where lies a huge market opportunity
2. Further penetrate the rural market by collaborating with various NGOs

The threats in the SWOT Analysis of Ghari Detergent are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Below are the top 4 Ghari Detergent competitors:

1. Active Wheel
2.Nirma Ltd
3. Ariel

4. Safed