Ghari Detergent SWOT Analysis, Competitors & USP
SWOT analysis of Ghari Detergent analyses the brand by its strengths, weaknesses, opportunities & threats. In Ghari Detergent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ghari Detergent to benchmark its business & performance as compared to the competitors. Ghari Detergent is one of the leading brands in the FMCG sector.
The table below lists the Ghari Detergent SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ghari Detergent competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ghari Detergent Brand Analysis | |
|---|---|
| Parent Company |
Rohit Surfuctants Private Limited |
| Category |
Soap & Detergents |
| Sector | |
| Tagline/ Slogan |
Pehle istemaal kare, fir vishwaas kare |
| USP |
A low-priced detergent which provides cleansing within the budget of a lower-middle class family |
| Ghari Detergent STP | |
| Segment |
Detergents for households |
| Target Group |
Lower-middle class family (Tier-4 & Tier-3 families) |
| Positioning |
A detergent which provides cleansing at competitive prices |
| SWOT Analysis of Ghari Detergent | |
| Ghari Detergent Strengths |
Below are the Strengths in the SWOT Analysis of Ghari Detergent: 1. Market leader in the tier-3 & tier-4 segment of detergent market in India 4. High push by retailers and high word-of-mouth amongst consumers 5. Good branding through TVCs and print ads |
| Ghari Detergent Weaknesses |
Here are the weaknesses in the Ghari Detergent SWOT Analysis: 1. Limited export market as compared to international brands |
| Ghari Detergent Opportunities |
Following are the Opportunities in Ghari Detergent SWOT Analysis: 1. Entered western & southern India recently where lies a huge market opportunity |
| Ghari Detergent Threats |
The threats in the SWOT Analysis of Ghari Detergent are as mentioned: 1. Low profit margins in detergent sector |
| Ghari Detergent Competition | |
| Ghari Detergent Competitors |
Below are the top 4 competitors of Ghari Detergent: 1. Active Wheel 4. Safed |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ghari Detergent. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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