Ghari Detergent SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Ghari Detergent SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ghari Detergent, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ghari Detergent to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ghari Detergent is one of the leading brands in the FMCG sector.

The article below lists the Ghari Detergent SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ghari Detergent SWOT Analysis:

SWOT Analysis of Ghari Detergent

For Ghari Detergent, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ghari Detergent Strengths

The strengths of Ghari Detergent looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ghari Detergent :

1. Market leader in the tier-3 & tier-4 segment of detergent market in India
2. Strong reach to the rural consumer
3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market

4. High push by retailers and high word-of-mouth amongst consumers

5. Good branding through TVCs and print ads

Ghari Detergent Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ghari Detergent SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Ghari Detergent Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ghari Detergent SWOT Analysis:

1. Entered western & southern India recently where lies a huge market opportunity
2. Further penetrate the rural market by collaborating with various NGOs

Ghari Detergent Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ghari Detergent are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Ghari Detergent Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ghari Detergent:

1. Active Wheel
2.Nirma Ltd
3. Ariel

4. Safed

Hence this concludes the Ghari Detergent SWOT analysis.

Continue reading more about the brand/company.

About Ghari Detergent

Ghari Detergent Overview
Parent Company

Rohit Surfuctants Private Limited


Soap & Detergents



Tagline/ Slogan

Pehle istemaal kare, fir vishwaas kare


A low-priced detergent which provides cleansing within the budget of a lower-middle class family

Ghari Detergent STP

Detergents for households

Target Market

Lower-middle class family (Tier-4 & Tier-3 families)


A detergent which provides cleansing at competitive prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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