Ghari Detergent is one of the leading brands in the FMCG sector. Ghari Detergent SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ghari Detergent:
Market leader in the tier-3 & tier-4 segment of detergent market in India
Strong reach to the rural consumer
The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market
High push by retailers and high word-of-mouth amongst consumers
Good branding through TVCs and print ads
Above are the strengths in the SWOT Analysis of Ghari Detergent. The strengths of Ghari Detergent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ghari Detergent Weaknesses
Limited export market as compared to international brands
Unable to completely penetrate in premium segment because of image
These were the weaknesses in the Ghari Detergent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ghari Detergent Opportunities
Entered western & southern India recently where lies a huge market opportunity
Further penetrate the rural market by collaborating with various NGOs
Above we covered the opportunities in Ghari Detergent SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ghari Detergent Threats
Low profit margins in detergent sector
Threat from existing and new players in the market
The threats in the SWOT Analysis of Ghari Detergent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A low-priced detergent which provides cleansing within the budget of a lower-middle class family
Ghari Detergent STP
Detergents for households
Lower-middle class family (Tier-4 & Tier-3 families)
A detergent which provides cleansing at competitive prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Ghari Detergent. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute