Ghari Detergent SWOT Analysis, Competitors & USP

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SWOT Analysis of Ghari Detergent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ghari Detergent

Parent Company

Rohit Surfuctants Private Limited


Soap & Detergents



Tagline/ Slogan

Pehle istemaal kare, fir vishwaas kare


A low-priced detergent which provides cleansing within the budget of a lower-middle class family

Ghari Detergent STP


Detergents for households

Target Group

Lower-middle class family (Tier-4 & Tier-3 families)


A detergent which provides cleansing at competitive prices

Ghari Detergent SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ghari Detergent :

1. Market leader in the tier-3 & tier-4 segment of detergent market in India
2. Strong reach to the rural consumer
3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market

4. High push by retailers and high word-of-mouth amongst consumers

5. Good branding through TVCs and print ads


1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image


1. Entered western & southern India recently where lies a huge market opportunity
2. Further penetrate the rural market by collaborating with various NGOs


1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Ghari Detergent Competition


Below are the 4 main Ghari Detergent competitors :

1. Active Wheel
2.Nirma Ltd
3. Ariel

4. Safed

The brandguide table above concludes the Ghari Detergent SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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