Purex SWOT Analysis, Competitors & USP

SWOT analysis of Purex analyses the brand by its strengths, weaknesses, opportunities & threats. In Purex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Purex to benchmark its business & performance as compared to the competitors. Purex is one of the leading brands in the FMCG sector.

The article below lists the Purex SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Purex SWOT Analysis:

SWOT Analysis of Purex

For Purex, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Purex Strengths

The strengths of Purex looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Purex :

1. A renowned brand name worldwide
2. Bleaching characteristics differentiate it from its competitors
3. Strong in technology and R&D

4. Strong backing from parent company means good distribution

Purex Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Purex SWOT Analysis:

1. An image that it fades clothes fast
2. Weak foot-hold in emerging economies
3. Legal issues due to brand wars

Purex Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Purex SWOT Analysis:

1. Target emerging countries which has one of the largest potentials in the detergent market
2. Use non-traditional means of promotions to tap a significant market share
3.Introduction of better variants by technology development and innovations
4. Niche target market
5. Differentiate itself from other market players using the bleaching phenomenon and promoting the same

Purex Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Purex are as mentioned:

1. High competition from competitors

2. Low profit margins in detergent sector
3.Threat from existing and new players in the market

Purex Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Purex:

1. TIDE
2. Surf Excel
3.Rin

4. Ariel

Hence this concludes the Purex SWOT analysis.

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About Purex

Purex Overview
Parent Company	Henkel
Category	Soap & Detergents
Sector	FMCG
Tagline/ Slogan	Pureclean. Purevalue. Purex.
USP	A washing detergent which combines the cleansing advantages of bleach & washing powder
Purex STP
Segmentation	Soap & Detergents
Target Market	Upper middle class
Positioning	A washing detergent which combines the cleansing advantages of bleach & washing powder and provides complete value-for-money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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