Purex is one of the leading brands in the FMCG sector. Purex SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Purex:
Bleaching characteristics differentiate it from its competitors
Strong in technology and R&D
Strong backing from parent company means good distribution
Above are the strengths in the SWOT Analysis of Purex. The strengths of Purex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
An image that it fades clothes fast
Weak foot-hold in emerging economies
Legal issues due to brand wars
These were the weaknesses in the Purex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Target emerging countries which has one of the largest potentials in the detergent market
Use non-traditional means of promotions to tap a significant market share
Introduction of better variants by technology development and innovations
Niche target market
Differentiate itself from other market players using the bleaching phenomenon and promoting the same
Above we covered the opportunities in Purex SWOT Analysis. The opportunities for any brand can include prospects of future growth.
High competition from competitors
Low profit margins in detergent sector
Threat from existing and new players in the market
The threats in the SWOT Analysis of Purex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A washing detergent which combines the cleansing advantages of bleach & washing powder
Soap & Detergents
Upper middle class
A washing detergent which combines the cleansing advantages of bleach & washing powder and provides complete value-for-money
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