Purex SWOT Analysis, Competitors & USP

Henkel

Soap & Detergents

FMCG

Pureclean. Purevalue. Purex.

A washing detergent which combines the cleansing advantages of bleach & washing powder

Soap & Detergents

Upper middle class

A washing detergent which combines the cleansing advantages of bleach & washing powder and provides complete value-for-money

Below are the Strengths in the SWOT Analysis of Purex:

1. A renowned brand name worldwide
2. Bleaching characteristics differentiate it from its competitors
3. Strong in technology and R&D

4. Strong backing from parent company means good distribution

Here are the weaknesses in the Purex SWOT Analysis:

1. An image that it fades clothes fast
2. Weak foot-hold in emerging economies
3. Legal issues due to brand wars

Following are the Opportunities in Purex SWOT Analysis:

1. Target emerging countries which has one of the largest potentials in the detergent market
2. Use non-traditional means of promotions to tap a significant market share
3.Introduction of better variants by technology development and innovations
4. Niche target market
5. Differentiate itself from other market players using the bleaching phenomenon and promoting the same

The threats in the SWOT Analysis of Purex are as mentioned:

1. High competition from competitors

2. Low profit margins in detergent sector
3.Threat from existing and new players in the market

Below are the top 4 competitors of Purex:

1. TIDE
2. Surf Excel
3.Rin

4. Ariel