Tide Naturals SWOT Analysis, USP & Competitors

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SWOT Analysis of Tide Naturals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tide Naturals

Parent Company



Soap & Detergents



Tagline/ Slogan

Naye jaise white ho to Tide ho


A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent



Soap & Detergents

Target Group

Lower middle class (Tier 3 & Tier 4)


A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

SWOT Analysis


1. Leverages on the brand name of TIDE
2. Leverages on the strong distribution network of P&G
3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind

4. Strong parent brand ensure excellent distribution


1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
2.Lower awareness about the product in the mass market segment and cannibalisation is a concern


1. To increase the sales of the product in tier-3 & tier-4 using promotions
2. Tap the rural market by collaborating with various NGOs


1. Low profit margins in detergent sector
2.Threat from existing and new players in the market



1. Ghari
2. Rin
3. Active Wheel
4. Nirma

The table above concludes the Tide Naturals SWOT analysis along with its marketing and brand parameters.


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