Tide Naturals SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Tide Naturals analyses the brand by its strengths, weaknesses, opportunities & threats. In Tide Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tide Naturals to benchmark its business & performance as compared to the competitors. Tide Naturals is one of the leading brands in the FMCG sector.

The article below lists the Tide Naturals SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tide Naturals competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Tide Naturals

Tide Naturals Overview
Parent Company

P&G

Category

Soap & Detergents

Sector

FMCG

Tagline/ Slogan

Naye jaise white ho to Tide ho

USP

A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent

Tide Naturals STP
Segmentation

Soap & Detergents

Target Market

Lower middle class (Tier 3 & Tier 4)

Positioning

A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

SWOT Analysis of Tide Naturals

For Tide Naturals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Tide Naturals SWOT Analysis:

Tide Naturals Strengths

The strengths of Tide Naturals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tide Naturals :

1. Leverages on the brand name of TIDE
2. Leverages on the strong distribution network of P&G
3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind

4. Strong parent brand ensure excellent distribution

Tide Naturals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tide Naturals SWOT Analysis:

1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
2.Lower awareness about the product in the mass market segment and cannibalisation is a concern


Tide Naturals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tide Naturals SWOT Analysis:

1. To increase the sales of the product in tier-3 & tier-4 using promotions
2. Tap the rural market by collaborating with various NGOs


Tide Naturals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tide Naturals are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Tide Naturals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Tide Naturals:

1. Ghari
2. Rin
3. Active Wheel
4. Nirma


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tide Naturals. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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