Tide Naturals is one of the leading brands in the FMCG sector. Tide Naturals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tide Naturals:
Leverages on the strong distribution network of P&G
Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind
Strong parent brand ensure excellent distribution
Above are the strengths in the SWOT Analysis of Tide Naturals. The strengths of Tide Naturals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tide Naturals Weaknesses
Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
Lower awareness about the product in the mass market segment and cannibalisation is a concern
These were the weaknesses in the Tide Naturals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tide Naturals Opportunities
To increase the sales of the product in tier-3 & tier-4 using promotions
Tap the rural market by collaborating with various NGOs
Above we covered the opportunities in Tide Naturals SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tide Naturals Threats
Low profit margins in detergent sector
Threat from existing and new players in the market
The threats in the SWOT Analysis of Tide Naturals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent
Tide Naturals STP
Soap & Detergents
Lower middle class (Tier 3 & Tier 4)
A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time
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