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Tide Naturals SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Tide Naturals analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tide Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tide Naturals to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tide Naturals is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tide Naturals competitors and includes Tide Naturals target market, segmentation, positioning & Unique Selling Proposition (USP).

Tide Naturals SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tide Naturals Brand Analysis
Parent Company



Soap & Detergents



Tagline/ Slogan

Naye jaise white ho to Tide ho


A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent

Tide Naturals STP
Tide Naturals Segmentation

Soap & Detergents

Tide Naturals Target Market

Lower middle class (Tier 3 & Tier 4)

Tide Naturals Positioning

A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

Tide Naturals SWOT Analysis
Tide Naturals Strengths

Below are the Strengths in the SWOT Analysis of Tide Naturals:

1. Leverages on the brand name of TIDE
2. Leverages on the strong distribution network of P&G
3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind

4. Strong parent brand ensure excellent distribution

Tide Naturals Weaknesses

Here are the weaknesses in the Tide Naturals SWOT Analysis:

1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
2.Lower awareness about the product in the mass market segment and cannibalisation is a concern

Tide Naturals Opportunities

Following are the Opportunities in Tide Naturals SWOT Analysis:

1. To increase the sales of the product in tier-3 & tier-4 using promotions
2. Tap the rural market by collaborating with various NGOs

Tide Naturals Threats

The threats in the SWOT Analysis of Tide Naturals are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Tide Naturals Competition

Below are the top 4 Tide Naturals competitors:

1. Ghari
2. Rin
3. Active Wheel
4. Nirma

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tide Naturals. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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