Tide Naturals SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5028

SWOT analysis of Tide Naturals analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tide Naturals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tide Naturals to benchmark its business & performance as compared to the competitors and industry. Tide Naturals is one of the leading brands in the FMCG sector. The table below also lists the top Tide Naturals competitors and elaborates Tide Naturals market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tide Naturals SWOT, Competitors, Marketing STP & Brand analysis Table
Tide Naturals Brand Analysis
Parent Company



Soap & Detergents



Tagline/ Slogan

Naye jaise white ho to Tide ho


A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent

Tide Naturals STP

Soap & Detergents

Target Group

Lower middle class (Tier 3 & Tier 4)


A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

Tide Naturals SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tide Naturals. Strengths are:

1. Leverages on the brand name of TIDE
2. Leverages on the strong distribution network of P&G
3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind

4. Strong parent brand ensure excellent distribution


Here are the weaknesses in the Tide Naturals SWOT Analysis:

1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
2.Lower awareness about the product in the mass market segment and cannibalisation is a concern


Following are the Opportunities in Tide Naturals SWOT Analysis:

1. To increase the sales of the product in tier-3 & tier-4 using promotions
2. Tap the rural market by collaborating with various NGOs


The threats in the SWOT Analysis of Tide Naturals are as mentioned:

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Tide Naturals Competition

Below are the top 4 Tide Naturals competitors:

1. Ghari
2. Rin
3. Active Wheel
4. Nirma

The brandguide table above concludes the Tide Naturals SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tide Naturals. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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