Persil is one of the leading brands in the FMCG sector. Persil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Persil:
High Brand awareness. Association with Unilever and Henkel both gives the brand superior recognition and favourable launches in various countries
A definite emotional connect with the consumer with encouragement for kids to be involved in outdoor activities and an environment friendly attitude
Technical expertises and innovations. The brand’s innovation like soap powder with a bleaching agent,tablets and capsules have managed to change the face of industry many times
Good brand visibility and distribution
Above are the strengths in the SWOT Analysis of Persil. The strengths of Persil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A unique situation where the brand is owned by 2 giants in Henkel & Unilever and therefore has to compete with the other brands of its parent companies
Too much focus on emerging markets has shifted the focus from its established markets and led to market share losses to competitors
Henkel brands have focussed more on product technology and tried to sell developed products rather than sell needed products
These were the weaknesses in the Persil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Industry reports suggest interest in eco friendly products is likely to increase thus giving Persil to leverage one of its strength especially in Europe
Introduction of new line of products for its existing products like Persil-gel along with Persil can increase sales
Above we covered the opportunities in Persil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The slump in growth of world economy especially Europe
The rise in fuel cost especially due to war like conditions in Africa is a cause of rise in costs
FMCG sector is facing price wars from major players, which leads to reduction in profit margins
The threats in the SWOT Analysis of Persil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The brand has tried to communicate altruistic values by encouraging children to play outdoors and not worry about getting dirty. Washing clothes becomes a pleasure and stains don’t stand a chance
All users of Laundry & Home Care, Beauty Care and Adhesive Technologies
Household users especially families with kids( Mass, Middle & Premium class)
The brand stands for fibre deep cleanliness and perfectly cared for laundry
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Persil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute