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Oral-B SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Oral-B analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oral-B SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oral-B to benchmark its business & performance as compared to the competitors and industry. As of 2020, Oral-B is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oral-B competitors and includes Oral-B target market, segmentation, positioning & Unique Selling Proposition (USP).

Oral-B SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oral-B Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands - Hygiene



Tagline/ Slogan

The brand more dentists use themselves worldwide


Global leader in toothbrush market

Oral-B STP
Oral-B Segmentation

People having medium purchasing power. Middleclass and higher classes

Oral-B Target Market

People looking for good quality and innovative products in toothbrushes

Oral-B Positioning

Dentist’s choice of toothbrush

Oral-B SWOT Analysis
Oral-B Strengths

Below are the Strengths in the SWOT Analysis of Oral-B:

1. Frequent and many innovations in a low involvement product like toothbrush
2. Introduction of new features regularly
3. Focuses on solving problems commonly associated with toothbrush use
4. Aggressive advertising

Oral-B Weaknesses

Here are the weaknesses in the Oral-B SWOT Analysis:

1.Could not replicate its leading position in India as it is globally
2.Price wars with competitors
3.New innovations coming up in the market
4.Indian market not as responsive to innovations in toothbrushes as global market

Oral-B Opportunities

Following are the Opportunities in Oral-B SWOT Analysis:

1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products
3.Differentiated advertising methods to attract customers

Oral-B Threats

The threats in the SWOT Analysis of Oral-B are as mentioned:

1.Aggressive competition
2.Regular introduction of new products by competitors
3.Copied innovation by competitors

Oral-B Competition

Below are the top 3 Oral-B competitors:

3.Close Up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oral-B. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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