Oral-B SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 22958

SWOT analysis of Oral-B analyses the brand/company with its strengths, weaknesses, opportunities & threats. Oral-B is one of the leading brands in the FMCG sector. The table below also lists the top Oral-B competitors and elaborates Oral-B segmentation, targeting, positioning & USP.

Oral -B

Parent Company

Procter and Gamble


Personal Care brands - Hygiene



Tagline/ Slogan

The brand more dentists use themselves worldwide


Global leader in toothbrush market

Oral-B STP


People having medium purchasing power. Middleclass and higher classes

Target Group

People looking for good quality and innovative products in toothbrushes


Dentist’s choice of toothbrush

Oral-B SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oral-B. Strengths are:

1. Frequent and many innovations in a low involvement product like toothbrush
2. Introduction of new features regularly
3. Focuses on solving problems commonly associated with toothbrush use
4. Aggressive advertising


Here are the weaknesses in the Oral-B SWOT Analysis:

1.Could not replicate its leading position in India as it is globally
2.Price wars with competitors
3.New innovations coming up in the market
4.Indian market not as responsive to innovations in toothbrushes as global market


Following are the Opportunities in Oral-B SWOT Analysis:

1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products
3.Differentiated advertising methods to attract customers


The threats in the SWOT Analysis of Oral-B are as mentioned:

1.Aggressive competition
2.Regular introduction of new products by competitors
3.Copied innovation by competitors

Oral-B Competition


Below are the top 3 Oral-B competitors:

3.Close Up

The brandguide table above concludes the Oral-B SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Oral-B. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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