Oral-B SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Oral-B SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oral-B, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oral-B to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oral-B is one of the leading brands in the FMCG sector.

The article below lists the Oral-B SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oral-B SWOT Analysis:

SWOT Analysis of Oral-B

For Oral-B, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oral-B Strengths

The strengths of Oral-B looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oral-B :

1. Frequent and many innovations in a low involvement product like toothbrush
2. Introduction of new features regularly
3. Focuses on solving problems commonly associated with toothbrush use
4. Aggressive advertising

Oral-B Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oral-B SWOT Analysis:

1.Could not replicate its leading position in India as it is globally
2.Price wars with competitors
3.New innovations coming up in the market
4.Indian market not as responsive to innovations in toothbrushes as global market

Oral-B Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oral-B SWOT Analysis:

1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products
3.Differentiated advertising methods to attract customers

Oral-B Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oral-B are as mentioned:

1.Aggressive competition
2.Regular introduction of new products by competitors
3.Copied innovation by competitors

Oral-B Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oral-B:

3.Close Up

Hence this concludes the Oral-B SWOT analysis.

Continue reading more about the brand/company.

About Oral-B

Oral-B Overview
Parent Company

Procter and Gamble


Personal Care brands - Hygiene



Tagline/ Slogan

The brand more dentists use themselves worldwide


Global leader in toothbrush market

Oral-B STP

People having medium purchasing power. Middleclass and higher classes

Target Market

People looking for good quality and innovative products in toothbrushes


Dentist’s choice of toothbrush

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oral-B. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin