Oral-B SWOT Analysis
Oral-B is one of the leading brands in the FMCG sector. Oral-B SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oral-B:
Quick Glance:
Oral-B Strengths
- Frequent and many innovations in a low involvement product like toothbrush
- Introduction of new features regularly
- Focuses on solving problems commonly associated with toothbrush use
- Aggressive advertising
Above are the strengths in the SWOT Analysis of Oral-B. The strengths of Oral-B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oral-B Weaknesses
- Could not replicate its leading position in India as it is globally
- Price wars with competitors
- New innovations coming up in the market
- Indian market not as responsive to innovations in toothbrushes as global market
These were the weaknesses in the Oral-B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Oral-B Opportunities
- More innovations to differentiate from the competitors
- Increasing involvement in personal care products
- Differentiated advertising methods to attract customers
Above we covered the opportunities in Oral-B SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oral-B Threats
- Aggressive competition
- Regular introduction of new products by competitors
- Copied innovation by competitors
The threats in the SWOT Analysis of Oral-B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oral-B SWOT analysis.
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About Oral-B
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oral-B Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands - Hygiene |
| Sector | |
| Tagline/ Slogan |
The brand more dentists use themselves worldwide |
| USP |
Global leader in toothbrush market |
| Oral-B STP | |
| Segmentation |
People having medium purchasing power. Middleclass and higher classes |
| Target Market |
People looking for good quality and innovative products in toothbrushes |
| Positioning |
Dentist’s choice of toothbrush |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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