Oral-B is one of the leading brands in the FMCG sector. Oral-B SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oral-B:
Frequent and many innovations in a low involvement product like toothbrush
Introduction of new features regularly
Focuses on solving problems commonly associated with toothbrush use
Above are the strengths in the SWOT Analysis of Oral-B. The strengths of Oral-B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Could not replicate its leading position in India as it is globally
Price wars with competitors
New innovations coming up in the market
Indian market not as responsive to innovations in toothbrushes as global market
These were the weaknesses in the Oral-B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People having medium purchasing power. Middleclass and higher classes
People looking for good quality and innovative products in toothbrushes
Dentist’s choice of toothbrush
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