Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Rin analyses the brand by its strengths, weaknesses, opportunities & threats. In Rin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rin to benchmark its business & performance as compared to the competitors. Rin is one of the leading brands in the FMCG sector.
The article below lists the Rin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rin SWOT Analysis:
For Rin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Rin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rin :
1.Launched in India as a bar in 1969 with the iconic lightning mnemonic 2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign 3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions 4. Powerful branding, advertising
5. Excellent distribution covering huge network from urban to rural areas
6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rin SWOT Analysis:
1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement 2. Rivalry within own brand HUL through Surf Excel & Active Wheel
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rin SWOT Analysis:
1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin 2. Improved distribution channel, which can lead to better market penetration
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rin are as mentioned:
1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide) 2.Local detergent manufacturers
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Rin:
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns
Home Care Detergent – Bar , Powder & Matic
Every Indian Household – for washing purposes
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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