Rin SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12559

SWOT analysis of Rin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rin to benchmark its business & performance as compared to the competitors and industry. Rin is one of the leading brands in the FMCG sector. The table below also lists the top Rin competitors and elaborates Rin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rin SWOT, Competitors, Marketing STP & Brand analysis Table
Rin Brand Analysis
Parent Company



Home Care – Detergents



Tagline/ Slogan

Dugni Safedi Dugni Chamak


Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns


Home Care Detergent – Bar , Powder & Matic

Target Group

Every Indian Household – for washing purposes


Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence

Rin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rin. Strengths are:

1.Launched in India as a bar in 1969 with the iconic lightning mnemonic
2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
4. Powerful branding, advertising

5. Excellent distribution covering huge network from urban to rural areas

6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”


Here are the weaknesses in the Rin SWOT Analysis:

1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
2. Rivalry within own brand HUL through Surf Excel & Active Wheel


Following are the Opportunities in Rin SWOT Analysis:

1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
2. Improved distribution channel, which can lead to better market penetration


The threats in the SWOT Analysis of Rin are as mentioned:

1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
2.Local detergent manufacturers

Rin Competition

Below are the top 3 Rin competitors:

1. Tide Naturals
2.Surf Excel
3. Active Wheel

The brandguide table above concludes the Rin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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