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Rin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Rin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rin is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rin competitors and includes Rin target market, segmentation, positioning & Unique Selling Proposition (USP).

Rin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rin Brand Analysis
Parent Company



Home Care – Detergents



Tagline/ Slogan

Dugni Safedi Dugni Chamak


Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns

Rin Segmentation

Home Care Detergent – Bar , Powder & Matic

Rin Target Market

Every Indian Household – for washing purposes

Rin Positioning

Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence

Rin SWOT Analysis
Rin Strengths

Below are the Strengths in the SWOT Analysis of Rin:

1.Launched in India as a bar in 1969 with the iconic lightning mnemonic
2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
4. Powerful branding, advertising

5. Excellent distribution covering huge network from urban to rural areas

6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”

Rin Weaknesses

Here are the weaknesses in the Rin SWOT Analysis:

1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
2. Rivalry within own brand HUL through Surf Excel & Active Wheel

Rin Opportunities

Following are the Opportunities in Rin SWOT Analysis:

1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
2. Improved distribution channel, which can lead to better market penetration

Rin Threats

The threats in the SWOT Analysis of Rin are as mentioned:

1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
2.Local detergent manufacturers

Rin Competition

Below are the top 3 Rin competitors:

1. Tide Naturals
2.Surf Excel
3. Active Wheel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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