Rin is one of the leading brands in the FMCG sector. Rin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rin:
Launched in India as a bar in 1969 with the iconic lightning mnemonic
Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
Powerful branding, advertising
Excellent distribution covering huge network from urban to rural areas
Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”
Above are the strengths in the SWOT Analysis of Rin. The strengths of Rin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
Rivalry within own brand HUL through Surf Excel & Active Wheel
These were the weaknesses in the Rin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
Improved distribution channel, which can lead to better market penetration
Above we covered the opportunities in Rin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
Local detergent manufacturers
The threats in the SWOT Analysis of Rin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns
Home Care Detergent – Bar , Powder & Matic
Every Indian Household – for washing purposes
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence
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