Rin SWOT Analysis, Competitors & USP

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SWOT Analysis of Rin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Home Care – Detergents



Tagline/ Slogan

Dugni Safedi Dugni Chamak


Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns



Home Care Detergent – Bar , Powder & Matic

Target Group

Every Indian Household – for washing purposes


Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence

Rin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rin :

1.Launched in India as a bar in 1969 with the iconic lightning mnemonic
2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
4. Powerful branding, advertising

5. Excellent distribution covering huge network from urban to rural areas

6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”


1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
2. Rivalry within own brand HUL through Surf Excel & Active Wheel


1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
2. Improved distribution channel, which can lead to better market penetration


1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
2.Local detergent manufacturers

Rin Competition


Below are the 3 main Rin competitors :

1. Tide Naturals
2.Surf Excel
3. Active Wheel

The brandguide table above concludes the Rin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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