Rin SWOT Analysis
Rin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Rin is one of the leading brands in the FMCG sector. The article below lists the Rin SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Rin Strengths
The strengths of Rin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Rin :
1.Launched in India as a bar in 1969 with the iconic lightning mnemonic
2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
4. Powerful branding, advertising
5. Excellent distribution covering huge network from urban to rural areas
6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”
Rin Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Rin SWOT Analysis:
1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
2. Rivalry within own brand HUL through Surf Excel & Active Wheel
Rin Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Rin SWOT Analysis:
1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
2. Improved distribution channel, which can lead to better market penetration
Rin Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Rin are as mentioned:
1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
2.Local detergent manufacturers
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Hence this concludes the Rin SWOT analysis.
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About Rin
| Rin Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Home Care – Detergents |
| Sector | |
| Tagline/ Slogan |
Dugni Safedi Dugni Chamak |
| USP |
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns |
| Rin STP | |
| Segmentation |
Home Care Detergent – Bar , Powder & Matic |
| Target Market |
Every Indian Household – for washing purposes |
| Positioning |
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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