Lifebuoy is one of the leading brands in the FMCG sector. Lifebuoy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lifebuoy:
First soap to use carbolic acid, which gave it a red color and strong, medicinal scent
Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and Hand Wash
High consumer awareness for the brand of Lifebuoy
Most popular soap brand specially in the rural market
Excellent brand visibility and extensive distribution
Above are the strengths in the SWOT Analysis of Lifebuoy. The strengths of Lifebuoy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lower market penetration in urban areas as compared to rural areas
Initially positioned as a masculine soap, which was eventually turned as a family soap.
Not been perceived as a beauty soap, and is mainly used just for hand washing
These were the weaknesses in the Lifebuoy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha
Lifebuoy provides 100% better protection from germs as compared to ordinary soaps
Personal Care – Soap, Hand Sanitizer, Hand Wash
All households, to provide a 100% anti-bacterial soap for complete protection
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions
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