Lifebuoy SWOT Analysis

Published in FMCG category by MBA Skool Team

Lifebuoy is one of the leading brands in the FMCG sector. Lifebuoy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lifebuoy:

Lifebuoy Strengths

  1. First soap to use carbolic acid, which gave it a red color and strong, medicinal scent
  2. Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and Hand Wash
  3. High consumer awareness for the brand of Lifebuoy
  4. Most popular soap brand specially in the rural market
  5. Excellent brand visibility and extensive distribution

Above are the strengths in the SWOT Analysis of Lifebuoy. The strengths of Lifebuoy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lifebuoy Weaknesses

  1. Lower market penetration in urban areas as compared to rural areas
  2. Initially positioned as a masculine soap, which was eventually turned as a family soap.
  3. Not been perceived as a beauty soap, and is mainly used just for hand washing

These were the weaknesses in the Lifebuoy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lifebuoy Opportunities

  1. The Lifebuoy ‘Swasthya Chetana programme’ uses a‘direct consumer contact’ methodology, and touches the lives of 70 million people in 18,000villages
  2. Imparting education about importance of hand washing to prevent spread of germs
  3. Used global epidemics like swine flu to further promote products for better hygiene and protection

Above we covered the opportunities in Lifebuoy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lifebuoy Threats

  1. Competitor brands offering similar levels of protection
  2. Considered to be a low-end product, and may find it difficult to move up in the segment

The threats in the SWOT Analysis of Lifebuoy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lifebuoy SWOT analysis.

Continue reading more about the brand/company.

About Lifebuoy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lifebuoy Overview
Parent Company

HUL
Category

Personal Care – Soap
Sector

FMCG
Tagline/ Slogan

Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha

USP

Lifebuoy provides 100% better protection from germs as compared to ordinary soaps
Lifebuoy STP
Segmentation

Personal Care – Soap, Hand Sanitizer, Hand Wash
Target Market

All households, to provide a 100% anti-bacterial soap for complete protection
Positioning

Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lifebuoy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin