SWOT analysis of Lifebuoy analyses the brand by its strengths, weaknesses, opportunities & threats. In Lifebuoy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lifebuoy to benchmark its business & performance as compared to the competitors. Lifebuoy is one of the leading brands in the FMCG sector.
The table below lists the Lifebuoy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lifebuoy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Lifebuoy Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
Personal Care – Soap |
Sector | |
Tagline/ Slogan |
Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha |
USP |
Lifebuoy provides 100% better protection from germs as compared to ordinary soaps |
Lifebuoy STP | |
Segment |
Personal Care – Soap, Hand Sanitizer, Hand Wash |
Target Group |
All households, to provide a 100% anti-bacterial soap for complete protection |
Positioning |
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions |
SWOT Analysis of Lifebuoy | |
Lifebuoy Strengths |
Below are the Strengths in the SWOT Analysis of Lifebuoy: 1. First soap to use carbolic acid, which gave it a red color and strong, medicinal scent |
Lifebuoy Weaknesses |
Here are the weaknesses in the Lifebuoy SWOT Analysis: 1. Lower market penetration in urban areas as compared to rural areas |
Lifebuoy Opportunities |
Following are the Opportunities in Lifebuoy SWOT Analysis: 1.The Lifebuoy ‘Swasthya Chetana programme’ uses a‘direct consumer contact’ methodology, and touches the lives of 70 million people in 18,000villages |
Lifebuoy Threats |
The threats in the SWOT Analysis of Lifebuoy are as mentioned: 1. Competitor brands offering similar levels of protection |
Lifebuoy Competition | |
Lifebuoy Competitors |
Below are the top 2 competitors of Lifebuoy: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lifebuoy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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