Dairy Queen SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12314

SWOT analysis of Dairy Queen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dairy Queen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dairy Queen to benchmark its business & performance as compared to the competitors and industry. Dairy Queen is one of the leading brands in the food & beverages sector. The table below also lists the top Dairy Queen competitors and elaborates Dairy Queen market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dairy Queen SWOT, Competitors, Marketing STP & Brand analysis Table
Dairy Queen Brand Analysis
Parent Company

Berkshire Hathway




Food & Beverages

Tagline/ Slogan

We make Fan Food. Not fast food, DQ something different., We treat you Right


traditional ice cream treat shop - place for dessert treats

Dairy Queen STP

Food & beverages restaurants

Target Group

34-to-45-year-olds with young children and a taste for the whimsical


family-friendly destination

Dairy Queen SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dairy Queen. Strengths are:

1. It differentiates itself from other similar products by adding its own twist in the form of unique names and formulations

2. Strong brand name recognition and popularity among children and adults with children

3. Strong market share for treats and good supplier relationships

4. Reputation for high quality treats & Extensive product line

5. The brand is present at over 5500+ locations in approx 20 countries

6. Backing of strong parent brand ensures financial stability


Here are the weaknesses in the Dairy Queen SWOT Analysis:

1. Despite a prominent brand in the US, weak global presence especially emerging economies

2. Weak market share for food and still perceived mainly as a dessert brand


Following are the Opportunities in Dairy Queen SWOT Analysis:

1. Expansion abroad to emerging markets

2. Innovation specifically towards product & service line expansion

3. Online ordering and home delivery business opportunity

4. Changing customer lifestyle – focus on Healthy treats proposition


The threats in the SWOT Analysis of Dairy Queen are as mentioned:

1. Economic Slowdown – lower customer spends – exchange rate fluctuations

2. Lower cost competitors, price wars & competition from imports

Product Substitution

3. Increasing costs of operations can affect business profits

Dairy Queen Competition

Below are the top 5 Dairy Queen competitors:

1. McDonalds

2. Ben & Jerry’s

3. Dunkin Brands Group Inc.

4. Carvel

5. Culver’s

The brandguide table above concludes the Dairy Queen SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dairy Queen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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