Jimmy John’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jimmy John’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Jimmy John’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jimmy John’s to benchmark its business & performance as compared to the competitors. Jimmy John’s is one of the leading brands in the food & beverages sector.

The article below lists the Jimmy John’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jimmy John’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Jimmy John’s

Jimmy John’s Overview
Parent Company

Jimmy John’s Franchise

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

World’s greatest Gourmet sandwiches

USP

Freaky fast delivery, Fresh and Gourmet Sandwiches

Jimmy John’s STP
Segmentation

Segmentationation done based on Age and Income

Target Market

Young adults and Employed people looking for a fast and healthy alternative to fast food

Positioning

Fresh, Fast and Gourmet sandwiches

SWOT Analysis of Jimmy John’s

For Jimmy John’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Jimmy John’s SWOT Analysis:

Jimmy John’s Strengths

The strengths of Jimmy John’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jimmy John’s :

1. Quick and very easy delivery

2. Usage of only fresh meat and vegetables

3. Online order available

4. Going strong since 1983

5. It is present at over 2000 locations

6. Wide presence across the US shows its credibility and brand strength

7. Sponsorship of events increases its presence

Jimmy John’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jimmy John’s SWOT Analysis:

1. Competitors and local delis have cheaper options

2. No international reach compared to global food chains


Jimmy John’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jimmy John’s SWOT Analysis:

1. Enter the healthy food segment
2. International expansion


Jimmy John’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jimmy John’s are as mentioned:

1. Stiff competition – Abundance of options available

2. Emerging market of fresh fast food – Moe’s South west grill etc

Jimmy John’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Jimmy John’s:

1. Subway

2. Quiznos

3. Firehouse Subs

4. Blimpie

5. Panera


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jimmy John’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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