Published in Food & Beverages category by MBA Skool Team
Jimmy John’s is one of the leading brands in the food & beverages sector. Jimmy John’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jimmy John’s:
Wide presence across the US shows its credibility and brand strength
Sponsorship of events increases its presence
Above are the strengths in the SWOT Analysis of Jimmy John’s. The strengths of Jimmy John’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jimmy John’s Weaknesses
Competitors and local delis have cheaper options
No international reach compared to global food chains
These were the weaknesses in the Jimmy John’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jimmy John’s Opportunities
Enter the healthy food segment
Above we covered the opportunities in Jimmy John’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jimmy John’s Threats
Stiff competition – Abundance of options available
Emerging market of fresh fast food – Moe’s South west grill etc
The threats in the SWOT Analysis of Jimmy John’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Freaky fast delivery, Fresh and Gourmet Sandwiches
Jimmy John’s STP
Segmentationation done based on Age and Income
Young adults and Employed people looking for a fast and healthy alternative to fast food
Fresh, Fast and Gourmet sandwiches
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