Jimmy John’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jimmy John’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jimmy John’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jimmy John’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jimmy John’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jimmy John’s competitors and includes Jimmy John’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Jimmy John’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jimmy John’s Brand Analysis
Parent Company

Jimmy John’s Franchise




Food & Beverages

Tagline/ Slogan

World’s greatest Gourmet sandwiches


Freaky fast delivery, Fresh and Gourmet Sandwiches

Jimmy John’s STP
Jimmy John’s Segmentation

Jimmy John’s Segmentationation done based on Age and Income

Jimmy John’s Target Market

Young adults and Employed people looking for a fast and healthy alternative to fast food

Jimmy John’s Positioning

Fresh, Fast and Gourmet sandwiches

Jimmy John’s SWOT Analysis
Jimmy John’s Strengths

Below are the Strengths in the SWOT Analysis of Jimmy John’s:

1. Quick and very easy delivery

2. Usage of only fresh meat and vegetables

3. Online order available

4. Going strong since 1983

5. It is present at over 2000 locations

6. Wide presence across the US shows its credibility and brand strength

7. Sponsorship of events increases its presence

Jimmy John’s Weaknesses

Here are the weaknesses in the Jimmy John’s SWOT Analysis:

1. Competitors and local delis have cheaper options

2. No international reach compared to global food chains

Jimmy John’s Opportunities

Following are the Opportunities in Jimmy John’s SWOT Analysis:

1. Enter the healthy food segment
2. International expansion

Jimmy John’s Threats

The threats in the SWOT Analysis of Jimmy John’s are as mentioned:

1. Stiff competition – Abundance of options available

2. Emerging market of fresh fast food – Moe’s South west grill etc

Jimmy John’s Competition

Below are the top 5 Jimmy John’s competitors:

1. Subway

2. Quiznos

3. Firehouse Subs

4. Blimpie

5. Panera

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jimmy John’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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