Jimmy John’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2806

SWOT Analysis of Jimmy John’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jimmy John’s

Parent Company

Jimmy John’s Franchise




Food and Beverages

Tagline/ Slogan

World’s greatest Gourmet sandwiches


Freaky fast delivery, Fresh and Gourmet Sandwiches



Segmentation done based on Age and Income

Target Group

Young adults and Employed people looking for a fast and healthy alternative to fast food


Fresh, Fast and Gourmet sandwiches

SWOT Analysis


1. Quick and very easy delivery

2. Usage of only fresh meat and vegetables

3. Online order available

4. Going strong since 1983

5. It is present at over 2000 locations

6. Wide presence across the US shows its credibility and brand strength

7. Sponsorship of events increases its presence


1. Competitors and local delis have cheaper options

2. No international reach compared to global food chains


1. Enter the healthy food segment
2. International expansion


1. Stiff competition – Abundance of options available

2. Emerging market of fresh fast food – Moe’s South west grill etc



1. Subway

2. Quiznos

3. Firehouse Subs

4. Blimpie

5. Panera

The table above concludes the Jimmy John’s SWOT analysis along with its marketing and brand parameters.


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