Published in Food & Beverages category by MBA Skool Team
M&M's is one of the leading brands in the food & beverages sector. M&M's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of M&M's:
Worldwide high brand recognition, with high trust for the brand as well
M&M’s are an affordable brand of chocolates that almost anyone can buy, making the brand easily accessible to everyone
It comes in varieties of colors which is especially appealing to a lot of people specially children
They have excellent marketing and advertising campaign with remarkable characters for each colored candy
Personalized M&M’s gifts for weddings, birthdays etc. are a hit among the consumers of the brand
Above are the strengths in the SWOT Analysis of M&M's. The strengths of M&M's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Although M&M’s are the number one chocolate sellers, their marketing cost is comparatively higher to other Mars products
Consumer consciousness about the high calorie and fat content in chocolates can drive down sales
Hard to keep on coming up with original ideas in the candy market
These were the weaknesses in the M&M's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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