Bisleri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bisleri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bisleri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bisleri to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bisleri is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bisleri competitors and includes Bisleri target market, segmentation, positioning & Unique Selling Proposition (USP).

Bisleri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bisleri Brand Analysis
Parent Company

Parle

Category

Water

Sector

Food & Beverages

Tagline/ Slogan

One Nation One Water; Jaise Aap Vaisi Aapki Bisleri; With Added Minerals

USP

Largest Water brand in India which promises purity

Bisleri STP
Bisleri Segmentation

For all people seeking hygienic drinking water

Bisleri Target Market

Age Groups (10-80) middle and upper class

Bisleri Positioning

High quality water with rigorous testing to ensure purity

Bisleri SWOT Analysis
Bisleri Strengths

Below are the Strengths in the SWOT Analysis of Bisleri:

1. Bisleri is India's largest packaged water brand with more than 30% market share

2. It has an excellent distribution channel and availability

3. Bisleri comes from the house of Parle which has a very positive brand image and legacy in India

4. Parle has re-entered the soft drinks market with Bisleri Umbrella brand with new offerings such as Fonzo, Spyci

5. Bisleri brand is a generic brand in India for packaged drinking water

6. Parle bought Bisleri in 1969 from an Italian called Signor Felice Bisleri who launched Packaged water in India in 1965

7. Bisleri has share of its sales from its innovative 20 Ltr package which was launched in 1991

8. It is offered in multiple SKUs from 250 ml to to 20 L

Bisleri Weaknesses

Here are the weaknesses in the Bisleri SWOT Analysis:

1. Bisleri brand may get diluted with soft drinks being launched under its name

2. Counterfeit brands are easily available in market as Bisleri is a generic brand

3. High price of packaged water

Bisleri Opportunities

Following are the Opportunities in Bisleri SWOT Analysis:

1. It should Leverage its parent brand Parle

2. Bisleri needs to concentrate more on innovation in water segment e.g. Vedica brand

3. Bisleri should consolidate market and have partnerships with local manufacturers and brands

4. Bisleri can launch variants of its water focused on fitness market e.g. with added electrolytes etc which can be targeted to gyms and fitness centres

5. There should be innovation in packaging

Bisleri Threats

The threats in the SWOT Analysis of Bisleri are as mentioned:

1. Threat from other branded packaged water

2. Lot of campaigning against packaged water and plastic bottles

Bisleri Competition
Competitors

Below are the top 3 Bisleri competitors:

1. Aquafina

2. Kinley

3. Local or Private Water Brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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