Bisleri SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5511

SWOT analysis of Bisleri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bisleri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bisleri to benchmark its business & performance as compared to the competitors and industry. Bisleri is one of the leading brands in the food & beverages sector. The table below also lists the top Bisleri competitors and elaborates Bisleri market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bisleri SWOT, Competitors, Marketing STP & Brand analysis Table
Bisleri Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

One Nation One Water; Jaise Aap Vaisi Aapki Bisleri; With Added Minerals


Largest Water brand in India which promises purity

Bisleri STP

For all people seeking hygienic drinking water

Target Group

Age Groups (10-80) middle and upper class


High quality water with rigorous testing to ensure purity

Bisleri SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bisleri. Strengths are:

1. Bisleri is India's largest packaged water brand with more than 30% market share

2. It has an excellent distribution channel and availability

3. Bisleri comes from the house of Parle which has a very positive brand image and legacy in India

4. Parle has re-entered the soft drinks market with Bisleri Umbrella brand with new offerings such as Fonzo, Spyci

5. Bisleri brand is a generic brand in India for packaged drinking water

6. Parle bought Bisleri in 1969 from an Italian called Signor Felice Bisleri who launched Packaged water in India in 1965

7. Bisleri has share of its sales from its innovative 20 Ltr package which was launched in 1991

8. It is offered in multiple SKUs from 250 ml to to 20 L


Here are the weaknesses in the Bisleri SWOT Analysis:

1. Bisleri brand may get diluted with soft drinks being launched under its name

2. Counterfeit brands are easily available in market as Bisleri is a generic brand

3. High price of packaged water


Following are the Opportunities in Bisleri SWOT Analysis:

1. It should Leverage its parent brand Parle

2. Bisleri needs to concentrate more on innovation in water segment e.g. Vedica brand

3. Bisleri should consolidate market and have partnerships with local manufacturers and brands

4. Bisleri can launch variants of its water focused on fitness market e.g. with added electrolytes etc which can be targeted to gyms and fitness centres

5. There should be innovation in packaging


The threats in the SWOT Analysis of Bisleri are as mentioned:

1. Threat from other branded packaged water

2. Lot of campaigning against packaged water and plastic bottles

Bisleri Competition

Below are the top 3 Bisleri competitors:

1. Aquafina

2. Kinley

3. Local or Private Water Brands

The brandguide table above concludes the Bisleri SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bisleri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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