Bisleri SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Bisleri is one of the leading brands in the food & beverages sector. Bisleri SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bisleri:

Bisleri Strengths

  1. Bisleri is India's largest packaged water brand with more than 30% market share
  2. It has an excellent distribution channel and availability
  3. Bisleri comes from the house of Parle which has a very positive brand image and legacy in India
  4. Parle has re-entered the soft drinks market with Bisleri Umbrella brand with new offerings such as Fonzo, Spyci
  5. Bisleri brand is a generic brand in India for packaged drinking water
  6. Parle bought Bisleri in 1969 from an Italian called Signor Felice Bisleri who launched Packaged water in India in 1965
  7. Bisleri has share of its sales from its innovative 20 Ltr package which was launched in 1991
  8. It is offered in multiple SKUs from 250 ml to to 20 L

Above are the strengths in the SWOT Analysis of Bisleri. The strengths of Bisleri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bisleri Weaknesses

  1. Bisleri brand may get diluted with soft drinks being launched under its name
  2. Counterfeit brands are easily available in market as Bisleri is a generic brand
  3. High price of packaged water

These were the weaknesses in the Bisleri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bisleri Opportunities

  1. It should Leverage its parent brand Parle
  2. Bisleri needs to concentrate more on innovation in water segment e.g. Vedica brand
  3. Bisleri should consolidate market and have partnerships with local manufacturers and brands
  4. Bisleri can launch variants of its water focused on fitness market e.g. with added electrolytes etc which can be targeted to gyms and fitness centres
  5. There should be innovation in packaging

Above we covered the opportunities in Bisleri SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bisleri Threats

  1. Threat from other branded packaged water
  2. Lot of campaigning against packaged water and plastic bottles

The threats in the SWOT Analysis of Bisleri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Bisleri SWOT analysis.

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About Bisleri

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bisleri Overview
Parent Company

Parle
Category

Water
Sector

Food & Beverages
Tagline/ Slogan

One Nation One Water; Jaise Aap Vaisi Aapki Bisleri; With Added Minerals
USP

Largest Water brand in India which promises purity
Bisleri STP
Segmentation

For all people seeking hygienic drinking water
Target Market

Age Groups (10-80) middle and upper class
Positioning

High quality water with rigorous testing to ensure purity


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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