Published by MBA Skool Team, Last Updated: February 21, 2021
PESTLE Analysis of Bisleri analyses the brand on its business tactics. Bisleri PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.
PESTLE analysis is a framework which is imperative for companies such as Bisleri, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.
The political factors in the Bisleri PESTLE Analysis can be explained as follows:
Bisleri has many manufacturing units and distribution ware houses which needs lot of permissions and political connections. Some states have different conditions and rules to establish manufacturing plant. The governments change frequently. So, the company should have political connections which has impact on the operations of the company. There is lot of campaigns against plastic bottles so the company should always be careful at these political decisions. The decisions made by the government based on the secure of the packaged bottled water also important for the company. The policies taken by the government during pandemic has a major impact on the sales of the bottled water.
Image: company website
Below are the economic factors in the PESTLE Analysis of Bisleri:
A lot economic factors define how a brand like Bisleri works.
Due to pandemic, the consumers didn’t travel and didn’t dine out much. The disposable income also becomes low. The government has taken policies to improve the economy which will be a great booster for the economy and it aids to improve the company performance. The transport costs also increased due to increase of the diesel and petrol which is key for the supply chain and distribution of the bottled water to the destinations. This may increase the costs for the company. But the company can’t increase the price as the price may decrease the sales.
Following are the social factors impacting Bisleri PESTLE Analysis:
The change in patterns of the consumers towards the bottled water has improved a lot. Before more consumers used to carry the bottles with them. But the use of bottled water increased. People also increased the travelling, dining out and spending on entertainment. The Bisleri company also provides the package according to the needs of the consumers. The consumers also become health conscious instead of buying a soft drink, some people are preferring to the bottled water.
The technological factors in the PESTLE Analysis of Bisleri are mentioned below:
Bisleri company has many manufacturing units. Due to industrial revolution, the production techniques are changing a lot. The development in supply chain and the production process makes the company to gain some competitive advantage. As there are a lot of campaigns on sustainability, climate change, there is need of improvement in the new process where the technology is needed to reduce the carbon foot print.
It also increases the efficiency of the process of harvesting the rain water and other process.
Following are the legal factors in the Bisleri PESTLE Analysis:
The company has to deal with lot safe and secure, it has to follow many regulations and tests to qualify for the sale. Bisleri has to ensure all the quality tests are conducted and should pass those tests to avoid any legal actions. It also should follow all the rules for establishing the plants for manufacturing and permissions for the transport are key for the business. The labour rules also should be followed carefully.
In the Bisleri PESTLE Analysis, the environmental elements affecting its business are as below:
Bisleri is a bottled water company where it uses lots of plastic which is a key element for the climate change. So, the company makes a conscious effort to keep our environment safe and healthy.
The company focussed to create awareness in consumers and take bottles for exchange and recycle them to reduce the waste. It also aims to harvest the rain water by building and restoring check dams. The plant deals with water and the plastics so it is important for it to ensure sustainable practices.
To conclude, the above Bisleri PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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