Krispy Kreme SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 28, 2021

SWOT analysis of Krispy Kreme analyses the brand by its strengths, weaknesses, opportunities & threats. In Krispy Kreme SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krispy Kreme to benchmark its business & performance as compared to the competitors. Krispy Kreme is one of the leading brands in the food & beverages sector.

The table below lists the Krispy Kreme SWOT (Strengths, Weaknesses, Opportunities, Threats), top Krispy Kreme competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Krispy Kreme SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Krispy Kreme Brand Analysis
Parent Company

JAB Holding

Category

Fast food restaurants

Sector

Food & Beverages

Tagline/ Slogan

Share the Love

USP

Different varieties and flavors of donuts

Krispy Kreme STP
Segment

People looking for fast food snacks & beverages

Target Group

Middle and upper middle class people and families

Positioning

One of the best donuts, snacks & coffee

SWOT Analysis of Krispy Kreme
Krispy Kreme Strengths

Below are the Strengths in the SWOT Analysis of Krispy Kreme:

1. Krispy Kreme is one of the most popular donut & fast food coffee chains based out of USA

2. Krispy Kreme has a strong legacy since it started in 1937

3. The company has more than 1000 shops with an employee force of 5000 people

4. The brand has a strong backing of its parent company

5. Krispy Kreme is known for its very popular baked food and beverages

6. The company takes out innovative & different flavored donuts especially during the festive season

7. The brand has its presence in more than 20 countries across Europe & Asia

Krispy Kreme Weaknesses

Here are the weaknesses in the Krispy Kreme SWOT Analysis:

1. Past legal issues & lawsuits have hurt the brand image

2. High competition from different fast food chains means limited market share growth

Krispy Kreme Opportunities

Following are the Opportunities in Krispy Kreme SWOT Analysis:

1. Krispy Kreme can enhance its menu by offering different type of cakes, buns, breads & snacks

2. The brand can grow further at international locations with more stores

3. More marketing spends can help increase the brand recall for Krispy Kreme

Krispy Kreme Threats

The threats in the SWOT Analysis of Krispy Kreme are as mentioned:

1. Competition from big fast food joints and local restaurants can impact business

2. Increasing cost of raw materials can hamper the margins for Krispy Kreme

3. Changing economic policies, changing food habits, recession etc. can lead to loss of business

Krispy Kreme Competition
Krispy Kreme Competitors

Below are the top 7 competitors of Krispy Kreme:

1. Mad Over Donuts

2. Dunkin Donuts

3. Starbucks

4. Subway

5. McDonald's

6. Au Bon Pain

7. Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Krispy Kreme. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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