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Krispy Kreme SWOT Analysis

Here is a detailed SWOT analysis of Krispy Kreme covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Krispy Kreme Strengths

  1. Krispy Kreme is one of the most popular donut & fast food coffee chains based out of USA
  2. Krispy Kreme has a strong legacy since it started in 1937
  3. The company has more than 1000 shops with an employee force of 5000 people
  4. The brand has a strong backing of its parent company
  5. Krispy Kreme is known for its very popular baked food and beverages
  6. The company takes out innovative & different flavored donuts especially during the festive season
  7. The brand has its presence in more than 20 countries across Europe & Asia

Above are the strengths in the SWOT Analysis of Krispy Kreme. The strengths of Krispy Kreme looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Krispy Kreme Weaknesses

  1. Past legal issues & lawsuits have hurt the brand image
  2. High competition from different fast food chains means limited market share growth

These were the weaknesses in the Krispy Kreme SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Krispy Kreme Opportunities

  1. Krispy Kreme can enhance its menu by offering different type of cakes, buns, breads & snacks
  2. The brand can grow further at international locations with more stores
  3. More marketing spends can help increase the brand recall for Krispy Kreme

Above we covered the opportunities in Krispy Kreme SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Krispy Kreme Threats

  1. Competition from big fast food joints and local restaurants can impact business
  2. Increasing cost of raw materials can hamper the margins for Krispy Kreme
  3. Changing economic policies, changing food habits, recession etc. can lead to loss of business

The threats in the SWOT Analysis of Krispy Kreme are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Krispy Kreme SWOT analysis.

About Krispy Kreme

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Krispy Kreme Overview
Parent Company

JAB Holding
Category

Fast food restaurants
Sector

Food & Beverages
Tagline/ Slogan

Share the Love
USP

Different varieties and flavors of donuts
Krispy Kreme STP
Segmentation

People looking for fast food snacks & beverages
Target Market

Middle and upper middle class people and families
Positioning

One of the best donuts, snacks & coffee


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Krispy Kreme. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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