Krispy Kreme SWOT Analysis
Krispy Kreme is one of the leading brands in the food & beverages sector. Krispy Kreme SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Krispy Kreme:
Quick Glance:
Krispy Kreme Strengths
- Krispy Kreme is one of the most popular donut & fast food coffee chains based out of USA
- Krispy Kreme has a strong legacy since it started in 1937
- The company has more than 1000 shops with an employee force of 5000 people
- The brand has a strong backing of its parent company
- Krispy Kreme is known for its very popular baked food and beverages
- The company takes out innovative & different flavored donuts especially during the festive season
- The brand has its presence in more than 20 countries across Europe & Asia
Above are the strengths in the SWOT Analysis of Krispy Kreme. The strengths of Krispy Kreme looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Krispy Kreme Weaknesses
- Past legal issues & lawsuits have hurt the brand image
- High competition from different fast food chains means limited market share growth
These were the weaknesses in the Krispy Kreme SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Krispy Kreme Opportunities
- Krispy Kreme can enhance its menu by offering different type of cakes, buns, breads & snacks
- The brand can grow further at international locations with more stores
- More marketing spends can help increase the brand recall for Krispy Kreme
Above we covered the opportunities in Krispy Kreme SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Krispy Kreme Threats
- Competition from big fast food joints and local restaurants can impact business
- Increasing cost of raw materials can hamper the margins for Krispy Kreme
- Changing economic policies, changing food habits, recession etc. can lead to loss of business
The threats in the SWOT Analysis of Krispy Kreme are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Krispy Kreme SWOT analysis.
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About Krispy Kreme
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Krispy Kreme Overview | |
|---|---|
| Parent Company |
JAB Holding |
| Category |
Fast food restaurants |
| Sector | |
| Tagline/ Slogan |
Share the Love |
| USP |
Different varieties and flavors of donuts |
| Krispy Kreme STP | |
| Segmentation |
People looking for fast food snacks & beverages |
| Target Market |
Middle and upper middle class people and families |
| Positioning |
One of the best donuts, snacks & coffee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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