Haagen Dazs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 26, 2021

SWOT analysis of Haagen Dazs analyses the brand by its strengths, weaknesses, opportunities & threats. In Haagen Dazs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Haagen Dazs to benchmark its business & performance as compared to the competitors. Haagen Dazs is one of the leading brands in the food & beverages sector.

The table below lists the Haagen Dazs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Haagen Dazs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Haagen Dazs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Haagen Dazs Brand Analysis
Parent Company

Froneri & General Mills

Category

Ice cream and cakes retail

Sector

Food & Beverages

Tagline/ Slogan

Thats Dazs

USP

A globally recognized brand offering a wide range of ice creams and cold desserts

Haagen Dazs STP
Segment

People who love premium quality ice creams

Target Group

Targeted towards kids, adults and rich families

Positioning

It uses the finest ingredients to create perfect ice creams

SWOT Analysis of Haagen Dazs
Haagen Dazs Strengths

Below are the Strengths in the SWOT Analysis of Haagen Dazs:

1. Haagen Dazs is a US based ice cream brand which globally recognized for its desserts & icecreams

2. Haagen Dazs has a strong brand equity in the segment since its inception in 1960

3. The brand is present in many countries including Canada, UK, India, Hong Kong, Singapore & other European countries

4. Its product portfolio includes ice cream, cakes, yogurt and gelato

5. Haagen Dazs ice creams are available at all major retail chains and are also delivered to customers by ecommerce platforms

6. The brand invests in creative marketing campaigns via TV commercials, print ads, online ads and digital marketing

7. Haagen Dazs has started using natural ingredients which manufacturing its food products

8. Its website enables customers to order online depending on the serviceable area

Haagen Dazs Weaknesses

Here are the weaknesses in the Haagen Dazs SWOT Analysis:

1. Immense competition from existing players and local ice cream manufacturers means limited market share growth

2. Despite a strong product, Haagen Dazs has a limited global awareness compared to some of its competitors

Haagen Dazs Opportunities

Following are the Opportunities in Haagen Dazs SWOT Analysis:

1. New flavors and celebrating occasions with different desserts can increase its business by attracting customers

2. Opening franchise shops can increase its market reach in existing countries as well as expand its business in newer geographies

3. Diversifying the brand into other categories can help boost the business for Haagen Dazs

Haagen Dazs Threats

The threats in the SWOT Analysis of Haagen Dazs are as mentioned:

1. Growing competition in premium category as well as in local markets can hurt business of Haagen Dazs

2. Food regulations, international regulations and economic recessions can impact its business

Haagen Dazs Competition
Haagen Dazs Competitors

Below are the top 5 competitors of Haagen Dazs:

1. Baskin Robbins

2. Dairy Queen

3. Ben & Jerry's

4. McDonald's

5. Dunkin Donuts


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Haagen Dazs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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