Published in Food & Beverages category by MBA Skool Team
Haagen Dazs is one of the leading brands in the food & beverages sector. Haagen Dazs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Haagen Dazs:
Haagen Dazs is a US based ice cream brand which globally recognized for its desserts & icecreams
Haagen Dazs has a strong brand equity in the segment since its inception in 1960
The brand is present in many countries including Canada, UK, India, Hong Kong, Singapore & other European countries
Its product portfolio includes ice cream, cakes, yogurt and gelato
Haagen Dazs ice creams are available at all major retail chains and are also delivered to customers by ecommerce platforms
The brand invests in creative marketing campaigns via TV commercials, print ads, online ads and digital marketing
Haagen Dazs has started using natural ingredients which manufacturing its food products
Its website enables customers to order online depending on the serviceable area
Above are the strengths in the SWOT Analysis of Haagen Dazs. The strengths of Haagen Dazs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Haagen Dazs Weaknesses
Immense competition from existing players and local ice cream manufacturers means limited market share growth
Despite a strong product, Haagen Dazs has a limited global awareness compared to some of its competitors
These were the weaknesses in the Haagen Dazs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Haagen Dazs Opportunities
New flavors and celebrating occasions with different desserts can increase its business by attracting customers
Opening franchise shops can increase its market reach in existing countries as well as expand its business in newer geographies
Diversifying the brand into other categories can help boost the business for Haagen Dazs
Above we covered the opportunities in Haagen Dazs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Haagen Dazs Threats
Growing competition in premium category as well as in local markets can hurt business of Haagen Dazs
Food regulations, international regulations and economic recessions can impact its business
The threats in the SWOT Analysis of Haagen Dazs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A globally recognized brand offering a wide range of ice creams and cold desserts
Haagen Dazs STP
People who love premium quality ice creams
Targeted towards kids, adults and rich families
It uses the finest ingredients to create perfect ice creams
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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