Panera Bread SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 26, 2021

SWOT analysis of Panera Bread analyses the brand by its strengths, weaknesses, opportunities & threats. In Panera Bread SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panera Bread to benchmark its business & performance as compared to the competitors. Panera Bread is one of the leading brands in the food & beverages sector.

The table below lists the Panera Bread SWOT (Strengths, Weaknesses, Opportunities, Threats), top Panera Bread competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Panera Bread SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Panera Bread Brand Analysis
Parent Company

Panera Bread

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

A loaf of bread in every arm

USP

A bakery café restaurant serving good quality breads and other bakery products

Panera Bread STP
Segment

People who like bakery products

Target Group

Young and middle aged people from middle and upper middle class

Positioning

A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

SWOT Analysis of Panera Bread
Panera Bread Strengths

Below are the Strengths in the SWOT Analysis of Panera Bread:

1. Panera Bread is one of the most popular bakery & fast food restaurants in USA

2. Panera Bread has more than 2000 stores spread across USA & Canada

3. The brand offers food products like buns, bagels, cookies, brownies, sandwiches, pastas, soups, coffee etc.

4. More than 50,000 employees are employed with the company

5. Strong backing of the parent company

6. Panera Bread has strong marketing via online ads, print ads, TV commercials & digital marketing

7. The brand engages with its users via social media channels & websites

8. The company has a strong financial position and has an annual turnover of close to $2 billion

Panera Bread Weaknesses

Here are the weaknesses in the Panera Bread SWOT Analysis:

1. Intense competition in the fast food segment means limited market share growth

2. The brand has a limited global presence as compared to some of its main competitors

Panera Bread Opportunities

Following are the Opportunities in Panera Bread SWOT Analysis:

1. Panera Bread can increase its product line by introducing newer food items which can attract customers

2. The company can explore options in newer geographies across Europe, Asia & Africa

3. Acquisition of other restaurant brands and more franchises can help the brand serve more customers

4. Panera Bread can utilize the home delivery apps to serve more customers

Panera Bread Threats

The threats in the SWOT Analysis of Panera Bread are as mentioned:

1. Increasing competition can lead to loss of business revenue

2. Economic recession, pandemics and changing government policies can impact business

Panera Bread Competition
Panera Bread Competitors

Below are the top 6 competitors of Panera Bread:

1. McDonald's

2. Starbucks

3. Chipotle Mexican Grill

4. Domino's

5. KFC

6. Wendy's


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Panera Bread. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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