Panera Bread SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12732

SWOT Analysis of Panera Bread with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panera Bread

Parent Company

Panera Bread


Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

A loaf of bread in every arm


A bakery café restaurant serving good quality breads and other bakery products



People who like bakery products

Target Group

Young and middle aged people from middle and upper middle class


A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

SWOT Analysis


1.A well-recognized brand in U.S. and Canada
2. Known for its fresh and good quality bread
3.Strong presence with around 1500 locations
4. Good service with good quality, healthy food

5.Acquisition of Paradise Bakery and Café

6.Strong financial muscle power

7. Strong supply chain and distribution


1.Limited number of products offered
2.Presence only in U.S. and Canada
3.Strong competition from local and international players means constant fight over market share


1.Product line extension
2.Increase in number of franchisees
3.Global expansion-Venturing into untapped countries

4.Advertise and market itself in a better way; as a healthy alternative of snacking


1.Increased competition
2.Increase in cost of raw materials
3.Economic slowdown



1.The Melt
2.BJ’s Restaurant
3.Ark Restaurants

The table above concludes the Panera Bread SWOT analysis along with its marketing and brand parameters.


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