Panera Bread SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18411

SWOT analysis of Panera Bread analyses the brand/company with its strengths, weaknesses, opportunities & threats. Panera Bread is one of the leading brands in the food & beverages sector. The table below also lists the top Panera Bread competitors and elaborates Panera Bread segmentation, targeting, positioning & USP.

Panera Bread

Parent Company

Panera Bread

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

A loaf of bread in every arm

USP

A bakery café restaurant serving good quality breads and other bakery products

Panera Bread STP

Segment

People who like bakery products

Target Group

Young and middle aged people from middle and upper middle class

Positioning

A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

Panera Bread SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Panera Bread. Strengths are:

1.A well-recognized brand in U.S. and Canada
2. Known for its fresh and good quality bread
3.Strong presence with around 1500 locations
4. Good service with good quality, healthy food

5.Acquisition of Paradise Bakery and Café

6.Strong financial muscle power

7. Strong supply chain and distribution

Weaknesses

Here are the weaknesses in the Panera Bread SWOT Analysis:

1.Limited number of products offered
2.Presence only in U.S. and Canada
3.Strong competition from local and international players means constant fight over market share

Opportunities

Following are the Opportunities in Panera Bread SWOT Analysis:

1.Product line extension
2.Increase in number of franchisees
3.Global expansion-Venturing into untapped countries

4.Advertise and market itself in a better way; as a healthy alternative of snacking

Threats

The threats in the SWOT Analysis of Panera Bread are as mentioned:

1.Increased competition
2.Increase in cost of raw materials
3.Economic slowdown

Panera Bread Competition

Competitors

Below are the top 3 Panera Bread competitors:

1.The Melt
2.BJ’s Restaurant
3.Ark Restaurants


The brandguide table above concludes the Panera Bread SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Panera Bread. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: