Panera Bread SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Panera Bread analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panera Bread SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panera Bread to benchmark its business & performance as compared to the competitors and industry. As of 2020, Panera Bread is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Panera Bread competitors and includes Panera Bread target market, segmentation, positioning & Unique Selling Proposition (USP).

Panera Bread SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Panera Bread

Parent Company

Panera Bread


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

A loaf of bread in every arm


A bakery café restaurant serving good quality breads and other bakery products

Panera Bread STP
Panera Bread Segmentation

People who like bakery products

Panera Bread Target Market

Young and middle aged people from middle and upper middle class

Panera Bread Positioning

A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

Panera Bread SWOT Analysis
Panera Bread Strengths

Below are the Strengths in the SWOT Analysis of Panera Bread:

1.A well-recognized brand in U.S. and Canada
2. Known for its fresh and good quality bread
3.Strong presence with around 1500 locations
4. Good service with good quality, healthy food

5.Acquisition of Paradise Bakery and Café

6.Strong financial muscle power

7. Strong supply chain and distribution

Panera Bread Weaknesses

Here are the weaknesses in the Panera Bread SWOT Analysis:

1.Limited number of products offered
2.Presence only in U.S. and Canada
3.Strong competition from local and international players means constant fight over market share

Panera Bread Opportunities

Following are the Opportunities in Panera Bread SWOT Analysis:

1.Product line extension
2.Increase in number of franchisees
3.Global expansion-Venturing into untapped countries

4.Advertise and market itself in a better way; as a healthy alternative of snacking

Panera Bread Threats

The threats in the SWOT Analysis of Panera Bread are as mentioned:

1.Increased competition
2.Increase in cost of raw materials
3.Economic slowdown

Panera Bread Competition

Below are the top 3 Panera Bread competitors:

1.The Melt
2.BJ’s Restaurant
3.Ark Restaurants

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Panera Bread. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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