Panera Bread SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Panera Bread

Panera Bread

Fast Food Eating Joints

Food & Beverages

A loaf of bread in every arm

A bakery café restaurant serving good quality breads and other bakery products

People who like bakery products

Young and middle aged people from middle and upper middle class

A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

Below are the Strengths in the SWOT Analysis of Panera Bread:

1.A well-recognized brand in U.S. and Canada
2. Known for its fresh and good quality bread
3.Strong presence with around 1500 locations
4. Good service with good quality, healthy food

5.Acquisition of Paradise Bakery and Café

6.Strong financial muscle power

7. Strong supply chain and distribution

Here are the weaknesses in the Panera Bread SWOT Analysis:

1.Limited number of products offered
2.Presence only in U.S. and Canada
3.Strong competition from local and international players means constant fight over market share

Following are the Opportunities in Panera Bread SWOT Analysis:

1.Product line extension
2.Increase in number of franchisees
3.Global expansion-Venturing into untapped countries

4.Advertise and market itself in a better way; as a healthy alternative of snacking

The threats in the SWOT Analysis of Panera Bread are as mentioned:

1.Increased competition
2.Increase in cost of raw materials
3.Economic slowdown

Below are the top 3 Panera Bread competitors:

1.The Melt
2.BJ’s Restaurant
3.Ark Restaurants