Kellogg's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of Kellogg's analyses the brand by its strengths, weaknesses, opportunities & threats. In Kellogg's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kellogg's to benchmark its business & performance as compared to the competitors. Kellogg's is one of the leading brands in the food & beverages sector.

The table below lists the Kellogg's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kellogg's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kellogg's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kellogg's Brand Analysis
Parent Company

Kellogg's Company


Food processing


Food & Beverages

Tagline/ Slogan

Bring out best to you


Kellogg's is the first company to enter into readymade cereal breakfast segment

Kellogg's STP

Food- cereal breakfast and beverages

Target Group

Family and children looking for healthy tasty breakfast


Kellogg's offers healthy and tasty breakfast

Kellogg's Product Portfolio

1. Kellogg's Corn Flakes

2. Kellogg's Coco Pops

3. Kellogg's Chocos

4. Kellogg's All-Bran

5. Kellogg's Frosted Flakes

6. Kellogg's Froot Loops

7. Kellogg's Special K

8. Pringles

9. Eggo

10. Gardenburger

The above mentioned brands are the prominent products under the Kellogg's product portfolio.

SWOT Analysis of Kellogg's
Kellogg's Strengths

Below are the Strengths in the SWOT Analysis of Kellogg's:

1. Kellogg's is one of the world's largest breakfast cereal brand and its products are marketed in more than 80 countries.

2. Kellogg's has great marketing initiatives through various campaigns especially targeted towards child nutrition

3. The company has a strong legacy since it had started in the year 1906

4. The brand is a pioneer in cereals but also offers crackers, nutrition bars, waffles and vegetarian foods under its product offerings

5. Several CSR initiatives like "Fighting hunger” along with Walmart helps the brand

6. Kellogg's does its promotion through various mascots developed for each product which helps build a connect with the audience

7. The company has a global workforce of over 30,000 people

8. Kellogg's has a high brand recall due to effective advertising via social media, online ads, print ads and TV commercials

9. Some other popular brands owned by the company are Pringles, Eggo, Gardenburger & Sunshine biscuits

10. The annual revenue of the company is more than $13 billion

Kellogg's Weaknesses

Here are the weaknesses in the Kellogg's SWOT Analysis:

1. Controversies regarding product recall affected the brand image of Kellogg's

2. Competition from other breakfast brands and substitutes affect the business operations for the company

Kellogg's Opportunities

Following are the Opportunities in Kellogg's SWOT Analysis:

1. Development of distribution channels in other countries with help of other companies can boost Kellogg's

2. Tie-up with restaurants, schools and hotels can boost business

3. Kellogg's can diversify into other health snacks which can be beneficial for the company

Kellogg's Threats

The threats in the SWOT Analysis of Kellogg's are as mentioned:

1. Increasing competition in readymade breakfast segment can reduce business for Kellogg's

2. Food regulations by government often restrict operations

3. Fake imitations of food products or shop keepers keeping products beyond expiry can be a threat for Kellogg's

Kellogg's Competition
Kellogg's Competitors

Below are the top 7 competitors of Kellogg's:

1. Nestle

2. Cadbury

3. General Mills

4. Quaker Oats

5. PepsiCo

6. Danone

7. ConAgra Foods

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kellogg's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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