Kelloggs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs analyses the brand by its strengths, weaknesses, opportunities & threats. In Kelloggs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs to benchmark its business & performance as compared to the competitors. Kelloggs is one of the leading brands in the food & beverages sector.

The table below lists the Kelloggs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kelloggs Brand Analysis
Parent Company



Food processing


Food & Beverages

Tagline/ Slogan

Bring out best to you


Kelloggs is the first company to enter into readymade cereal breakfast segment

Kelloggs STP

Food- cereal breakfast and beverages

Target Group

Family and children looking for healthy tasty breakfast


Kelloggs offers healthy and tasty breakfast

Kelloggs Product Portfolio

1. Kelloggs Corn Flakes                         2. Kelloggs Coco Pops

3. Kelloggs Chocos                                 4. Kelloggs All-Bran

5. Kelloggs Krave                                   6. Kelloggs Frosted Flakes

7. Kelloggs Froot Loops                        8. Kelloggs Special K

9. Kelloggs Eggo                                   10. Kelloggs Fiber Plus

11.Kelloggs Crispix

The above mentioned brands are the prominent products under the Kelloggs product portfolio.

SWOT Analysis of Kelloggs
Kelloggs Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs:

1. Product of Kelloggs are manufactured in 18 countries and marketed in more than 80 countries.

2. Great marketing initiative through various campaigns

3. “Kelloggs small changes big differences” earth day celebration

4. “Fighting hunger” initiative with Walmart

5. Promotion through various Mascot developed for each product

6. Kelloggs  “heart healthy selection”
7. Has a global workforce of over 30,000
8. Kelloggs has a high brand recall and top of the mind breakfast cereal brand globally

9. Excellent brand presence through motorsport, merchandising etc

Kelloggs Weaknesses

Here are the weaknesses in the Kelloggs SWOT Analysis:

1. Controversies regarding product recall affected the brand image of Kelloggs

2. Nutritional value is under the scanner by government agencies at times

Kelloggs Opportunities

Following are the Opportunities in Kelloggs SWOT Analysis:

1. Development of distribution channels in other countries with help of other companies can boost Kelloggs

2. Tie-up with restaurants, schools and hotels can boost business

3. Kelloggs can diversify into other health snacks

Kelloggs Threats

The threats in the SWOT Analysis of Kelloggs are as mentioned:

1. Increasing competition in readymade breakfast segment can reduce business for Kelloggs

2. Food regulations by government often restrict operations

3. Fake imitations of food products or shop keepers keeping products beyond expiry can be a threat for Kelloggs

Kelloggs Competition
Kelloggs Competitors

Below are the top 5 competitors of Kelloggs:

1. Nestle Ltd

2. Cadbury

3. General Mills

4. Quaker Oats

5. Patanjali

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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