Kelloggs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 25824

SWOT Analysis of Kelloggs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Food processing


Food & Beverages

Tagline/ Slogan

Bring out best to you


Kelloggs is the first company to enter into readymade cereal breakfast segment

Kelloggs STP


Food- cereal breakfast and beverages

Target Group

Family and children looking for healthy tasty breakfast


Kelloggs offers healthy and tasty breakfast

Product Portfolio


1. Kelloggs Corn Flakes                         2. Kelloggs Coco Pops

3. Kelloggs Chocos                                 4. Kelloggs All-Bran

5. Kelloggs Krave                                   6. Kelloggs Frosted Flakes

7. Kelloggs Froot Loops                        8. Kelloggs Special K

9. Kelloggs Eggo                                   10. Kelloggs Fiber Plus

11.Kelloggs Crispix

Kelloggs SWOT Analysis


1. Product of Kelloggs are manufactured in 18 countries and marketed in more than 80 countries.

2. Great marketing initiative through various campaigns

3. “Kelloggs small changes big differences” earth day celebration

4. “Fighting hunger” initiative with Walmart

5. Promotion through various Mascot developed for each product

6. Kelloggs  “heart healthy selection”
7. Has a global workforce of over 30,000
8. Kelloggs has a high brand recall and top of the mind breakfast cereal brand globally

9. Excellent brand presence through motorsport, merchandising etc


1. Controversies regarding product recall affected the brand image of Kelloggs

2. Nutritional value is under the scanner by government agencies at times


1. Development of distribution channels in other countries with help of other companies can boost Kelloggs

2. Tie-up with restaurants, schools and hotels can boost business

3. Kelloggs can diversify into other health snacks


1. Increasing competition in readymade breakfast segment can reduce business for Kelloggs

2. Food regulations by government often restrict operations

3. Fake imitations of food products or shop keepers keeping products beyond expiry can be a threat for Kelloggs

Kelloggs Competition


1. Nestle Ltd

2. Cadbury

3. General Mills

4. Quaker Oats

5. Patanjali

The brandguide table above concludes the Kelloggs SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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