Published in Food & Beverages category by MBA Skool Team
Kellogg's is one of the leading brands in the food & beverages sector. Kellogg's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kellogg's:
Kellogg's is one of the world's largest breakfast cereal brand and its products are marketed in more than 80 countries.
Kellogg's has great marketing initiatives through various campaigns especially targeted towards child nutrition
The company has a strong legacy since it had started in the year 1906
The brand is a pioneer in cereals but also offers crackers, nutrition bars, waffles and vegetarian foods under its product offerings
Several CSR initiatives like "Fighting hunger” along with Walmart helps the brand
Kellogg's does its promotion through various mascots developed for each product which helps build a connect with the audience
The company has a global workforce of over 30,000 people
Kellogg's has a high brand recall due to effective advertising via social media, online ads, print ads and TV commercials
Some other popular brands owned by the company are Pringles, Eggo, Gardenburger & Sunshine biscuits
The annual revenue of the company is more than $13 billion
Above are the strengths in the SWOT Analysis of Kellogg's. The strengths of Kellogg's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversies regarding product recall affected the brand image of Kellogg's
Competition from other breakfast brands and substitutes affect the business operations for the company
These were the weaknesses in the Kellogg's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kellogg's is the first company to enter into readymade cereal breakfast segment
Food- cereal breakfast and beverages
Family and children looking for healthy tasty breakfast
Kellogg's offers healthy and tasty breakfast
Kellogg's Product Portfolio
1. Kellogg's Corn Flakes
2. Kellogg's Coco Pops
3. Kellogg's Chocos
4. Kellogg's All-Bran
5. Kellogg's Frosted Flakes
6. Kellogg's Froot Loops
7. Kellogg's Special K
The above mentioned brands are the prominent products under the Kellogg's product portfolio.
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