Published in Food & Beverages category by MBA Skool Team
Chick-fil-A is one of the leading brands in the food & beverages sector. Chick-fil-A SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chick-fil-A:
Chick-fil-A is one of the most established fast food brands in USA
Chick-fil-A has more than 2500 restaurants in almost all states across USA
Successful advertising campaigns like ‘Eat Mor Chikin’ helped the brand grow
Sponsorship to numerous sports events helped create more brand awareness
Chick-fil-A is known for its chicken sandwiches, waffle fries, nuggets and other dishes
Good online presence with option of online order and delivery has increased its reach
Chick-fil-A also has its presence in Canada, UK & South Africa
Annually, the company has a turnover in the range of $10 billion
Above are the strengths in the SWOT Analysis of Chick-fil-A. The strengths of Chick-fil-A looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence majorly in USA and limited international presence
Higher competition means limited market share growth
These were the weaknesses in the Chick-fil-A SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Mor Chikin
Good quality, tasty chicken serving quick service restaurant
People who are looking to have chicken as an alternative to beef
Middle and upper middle class urban families
A chicken-based menu serving restaurant as opposed to beef and other meat
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