Chick-fil-A SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 28, 2021

SWOT analysis of Chick-fil-A analyses the brand by its strengths, weaknesses, opportunities & threats. In Chick-fil-A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chick-fil-A to benchmark its business & performance as compared to the competitors. Chick-fil-A is one of the leading brands in the food & beverages sector.

The table below lists the Chick-fil-A SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chick-fil-A competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Chick-fil-A SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chick-fil-A Brand Analysis
Parent Company

Chick-fil-A

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Mor Chikin

USP

Good quality, tasty chicken serving quick service restaurant

Chick-fil-A STP
Segment

People who are looking to have chicken as an alternative to beef

Target Group

Middle and upper middle class urban families

Positioning

A chicken-based menu serving restaurant as opposed to beef and other meat

SWOT Analysis of Chick-fil-A
Chick-fil-A Strengths

Below are the Strengths in the SWOT Analysis of Chick-fil-A:

1. Chick-fil-A is one of the most established fast food brands in USA

2. Chick-fil-A has more than 2500 restaurants in almost all states across USA

3. Successful advertising campaigns like ‘Eat Mor Chikin’ helped the brand grow

4. Sponsorship to numerous sports events helped create more brand awareness

5. Chick-fil-A is known for its chicken sandwiches, waffle fries, nuggets and other dishes

6.Good online presence with option of online order and delivery has increased its reach

7. Chick-fil-A also has its presence in Canada, UK & South Africa

8. Annually, the company has a turnover in the range of $10 billion

Chick-fil-A Weaknesses

Here are the weaknesses in the Chick-fil-A SWOT Analysis:

1. Presence majorly in USA and limited international presence

2. Higher competition means limited market share growth

Chick-fil-A Opportunities

Following are the Opportunities in Chick-fil-A SWOT Analysis:

1. Chick-fil-A can plan expansion in other countries to increase its global footprint

2. Introduction of newer dishes in the menu can also attract more customers

3. More advertising and marketing would help increase brand recall for Chick-fil-A

4. Acquisition of smaller business chains and efficient franchises can increase its presence

Chick-fil-A Threats

The threats in the SWOT Analysis of Chick-fil-A are as mentioned:

1. Stiff competition from established players and local restaurants can reduce business

2. Rise in cost of raw materials can hamper the margins

3. Changing economic policies, agitation from environmentalists etc. can lead to loss of business

Chick-fil-A Competition
Chick-fil-A Competitors

Below are the top 6 competitors of Chick-fil-A:

1. McDonald's

2. Burger King

3. Subway

4. KFC

5. Taco Bell

6. Chipotle Mexican Grill


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chick-fil-A. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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