Chick-fil-A SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Chick-fil-A analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chick-fil-A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chick-fil-A to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chick-fil-A is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chick-fil-A competitors and includes Chick-fil-A target market, segmentation, positioning & Unique Selling Proposition (USP).

Chick-fil-A SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chick-fil-A Brand Analysis
Parent Company

Chick-fil-A

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat morchikin

USP

Good quality, tasty chicken serving quick service restaurant

Chick-fil-A STP
Chick-fil-A Segmentation

People who are looking to have chicken as an alternative to beef

Chick-fil-A Target Market

Middle and upper middle class urban families

Chick-fil-A Positioning

A chicken-based menu serving restaurant as opposed to beef and other meat

Chick-fil-A SWOT Analysis
Chick-fil-A Strengths

Below are the Strengths in the SWOT Analysis of Chick-fil-A:

1. Established brand in U.S.
2. 1600+ restaurants in almost all states in the U.S.
3. Successful advertising campaign-‘Eat morchikin’
4. Sponsorship to numerous sports events

5. Known for its chickens sandwiches and other chicken menu

6.Good online presence with option of online order and delivery

Chick-fil-A Weaknesses

Here are the weaknesses in the Chick-fil-A SWOT Analysis:

1.Presence only in U.S. and limited international presence
2.Less number of location compared to its competitors

Chick-fil-A Opportunities

Following are the Opportunities in Chick-fil-A SWOT Analysis:

1.Expansion in other countries
2.Expand the menu
3. Advertising and marketing would help increase brand recall

Chick-fil-A Threats

The threats in the SWOT Analysis of Chick-fil-A are as mentioned:

1.Stiff competition
2.Rise in cost of raw materials
3.Diseases like bird flu

Chick-fil-A Competition
Competitors

Below are the top 3 Chick-fil-A competitors:

1.McDonald's
2.Burger King
3.Subway


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chick-fil-A. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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