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Chick-fil-A SWOT Analysis

Here is a detailed SWOT analysis of Chick-fil-A covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Chick-fil-A Strengths

  1. Chick-fil-A is one of the most established fast food brands in USA
  2. Chick-fil-A has more than 2500 restaurants in almost all states across USA
  3. Successful advertising campaigns like ‘Eat Mor Chikin’ helped the brand grow
  4. Sponsorship to numerous sports events helped create more brand awareness
  5. Chick-fil-A is known for its chicken sandwiches, waffle fries, nuggets and other dishes
  6. Good online presence with option of online order and delivery has increased its reach
  7. Chick-fil-A also has its presence in Canada, UK & South Africa
  8. Annually, the company has a turnover in the range of $10 billion

Above are the strengths in the SWOT Analysis of Chick-fil-A. The strengths of Chick-fil-A looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chick-fil-A Weaknesses

  1. Presence majorly in USA and limited international presence
  2. Higher competition means limited market share growth

These were the weaknesses in the Chick-fil-A SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chick-fil-A Opportunities

  1. Chick-fil-A can plan expansion in other countries to increase its global footprint
  2. Introduction of newer dishes in the menu can also attract more customers
  3. More advertising and marketing would help increase brand recall for Chick-fil-A
  4. Acquisition of smaller business chains and efficient franchises can increase its presence

Above we covered the opportunities in Chick-fil-A SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chick-fil-A Threats

  1. Stiff competition from established players and local restaurants can reduce business
  2. Rise in cost of raw materials can hamper the margins
  3. Changing economic policies, agitation from environmentalists etc. can lead to loss of business

The threats in the SWOT Analysis of Chick-fil-A are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chick-fil-A SWOT analysis.

About Chick-fil-A

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chick-fil-A Overview
Parent Company

Chick-fil-A
Category

Fast Food Eating Joints
Sector

Food & Beverages
Tagline/ Slogan

We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Mor Chikin
USP

Good quality, tasty chicken serving quick service restaurant
Chick-fil-A STP
Segmentation

People who are looking to have chicken as an alternative to beef
Target Market

Middle and upper middle class urban families
Positioning

A chicken-based menu serving restaurant as opposed to beef and other meat


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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