Chick-fil-A SWOT Analysis
Chick-fil-A is one of the leading brands in the food & beverages sector. Chick-fil-A SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chick-fil-A:
Quick Glance:
Chick-fil-A Strengths
- Chick-fil-A is one of the most established fast food brands in USA
- Chick-fil-A has more than 2500 restaurants in almost all states across USA
- Successful advertising campaigns like ‘Eat Mor Chikin’ helped the brand grow
- Sponsorship to numerous sports events helped create more brand awareness
- Chick-fil-A is known for its chicken sandwiches, waffle fries, nuggets and other dishes
- Good online presence with option of online order and delivery has increased its reach
- Chick-fil-A also has its presence in Canada, UK & South Africa
- Annually, the company has a turnover in the range of $10 billion
Above are the strengths in the SWOT Analysis of Chick-fil-A. The strengths of Chick-fil-A looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chick-fil-A Weaknesses
- Presence majorly in USA and limited international presence
- Higher competition means limited market share growth
These were the weaknesses in the Chick-fil-A SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Chick-fil-A Opportunities
- Chick-fil-A can plan expansion in other countries to increase its global footprint
- Introduction of newer dishes in the menu can also attract more customers
- More advertising and marketing would help increase brand recall for Chick-fil-A
- Acquisition of smaller business chains and efficient franchises can increase its presence
Above we covered the opportunities in Chick-fil-A SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chick-fil-A Threats
- Stiff competition from established players and local restaurants can reduce business
- Rise in cost of raw materials can hamper the margins
- Changing economic policies, agitation from environmentalists etc. can lead to loss of business
The threats in the SWOT Analysis of Chick-fil-A are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Chick-fil-A SWOT analysis.
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About Chick-fil-A
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chick-fil-A Overview | |
|---|---|
| Parent Company |
Chick-fil-A |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Mor Chikin |
| USP |
Good quality, tasty chicken serving quick service restaurant |
| Chick-fil-A STP | |
| Segmentation |
People who are looking to have chicken as an alternative to beef |
| Target Market |
Middle and upper middle class urban families |
| Positioning |
A chicken-based menu serving restaurant as opposed to beef and other meat |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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