SWOT analysis of Chick-fil-A analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chick-fil-A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Chick-fil-A to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chick-fil-A is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chick-fil-A competitors and includes Chick-fil-A target market, segmentation, positioning & Unique Selling Proposition (USP).
| Chick-fil-A Brand Analysis | |
|---|---|
| Parent Company |
Chick-fil-A |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat morchikin |
| USP |
Good quality, tasty chicken serving quick service restaurant |
| Chick-fil-A STP | |
| Chick-fil-A Segmentation |
People who are looking to have chicken as an alternative to beef |
| Chick-fil-A Target Market |
Middle and upper middle class urban families |
| Chick-fil-A Positioning |
A chicken-based menu serving restaurant as opposed to beef and other meat |
| Chick-fil-A SWOT Analysis | |
| Chick-fil-A Strengths |
Below are the Strengths in the SWOT Analysis of Chick-fil-A: 1. Established brand in U.S. 5. Known for its chickens sandwiches and other chicken menu 6.Good online presence with option of online order and delivery |
| Chick-fil-A Weaknesses |
Here are the weaknesses in the Chick-fil-A SWOT Analysis: 1.Presence only in U.S. and limited international presence |
| Chick-fil-A Opportunities |
Following are the Opportunities in Chick-fil-A SWOT Analysis: 1.Expansion in other countries |
| Chick-fil-A Threats |
The threats in the SWOT Analysis of Chick-fil-A are as mentioned: 1.Stiff competition |
| Chick-fil-A Competition | |
| Competitors |
Below are the top 3 Chick-fil-A competitors: 1.McDonald's |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chick-fil-A. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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