Published in Food & Beverages category by MBA Skool Team
Danone is one of the leading brands in the food & beverages sector. Danone SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Danone:
Danone is a globally recognized brand with a strong global presence
The company has an employee strength of about 100,000+
World leader in dairy products and bottled water, number 2 in infant foods division
Strong financial muscle of the company
Strong investments in R&D and innovation are made by Danone
It is known for its good quality and healthy products
A number of CSR activities and initiatives to benefit and support the stakeholders
Above are the strengths in the SWOT Analysis of Danone. The strengths of Danone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competition from bigger players in each segment means limited market share
Presence of many players means high brand switching
These were the weaknesses in the Danone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
World leader in dairy products, bottled water and number 2 in infant foods segment
People who are prospective buyer of dairy products, bottled water and infant food, etc.
Middle and upper middle class families, mostly urban
As a superior quality and healthy global brand
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