Danone SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Danone analyses the brand by its strengths, weaknesses, opportunities & threats. In Danone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Danone to benchmark its business & performance as compared to the competitors. Danone is one of the leading brands in the food & beverages sector.

The article below lists the Danone SWOT (Strengths, Weaknesses, Opportunities, Threats), top Danone competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Danone

Danone Overview
Parent Company

Groupe Danone

Category

Confectionery, Food and Beverage

Sector

Food & Beverages

Tagline/ Slogan

Danone, c'est bon et c'estsain

USP

World leader in dairy products, bottled water and number 2 in infant foods segment

Danone STP
Segmentation

People who are prospective buyer of dairy products, bottled water and infant food, etc.

Target Market

Middle and upper middle class families, mostly urban

Positioning

As a superior quality and healthy global brand

SWOT Analysis of Danone

For Danone, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Danone SWOT Analysis:

Danone Strengths

The strengths of Danone looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Danone :

1. A globally recognized brand
2. An employee strength of about 100,000+
3. World leader in dairy products and bottled water, number 2 in infant foods division
4. Strong financial muscle

5.Strong R&D and innovation

6.Known for its good quality and healthy products

7.A number of CSR activities and initiatives to benefit and support the stakeholders

Danone Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Danone SWOT Analysis:

1.Competition from bigger players in each segment means limited market share

2. Presence of many players means high brand switching


Danone Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Danone SWOT Analysis:

1.Acquisitions and mergers
2.Product line extension
3.Increase market share in developing countries


Danone Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Danone are as mentioned:

1.Increase in cost of raw materials
2.Acquisition by competitor
3.Stiff competition

Danone Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Danone:

1.Unilever
2.Nestle Ltd

3.PepsiCo

4.Kraft foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Danone. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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