Danone SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18964

SWOT analysis of Danone analyses the brand/company with its strengths, weaknesses, opportunities & threats. Danone is one of the leading brands in the food & beverages sector. The table below also lists the top Danone competitors and elaborates Danone segmentation, targeting, positioning & USP.


Parent Company

Groupe Danone


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Danone, c'est bon et c'estsain


World leader in dairy products, bottled water and number 2 in infant foods segment

Danone STP


People who are prospective buyer of dairy products, bottled water and infant food, etc.

Target Group

Middle and upper middle class families, mostly urban


As a superior quality and healthy global brand

Danone SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Danone. Strengths are:

1. A globally recognized brand
2. An employee strength of about 100,000+
3. World leader in dairy products and bottled water, number 2 in infant foods division
4. Strong financial muscle

5.Strong R&D and innovation

6.Known for its good quality and healthy products

7.A number of CSR activities and initiatives to benefit and support the stakeholders


Here are the weaknesses in the Danone SWOT Analysis:

1.Competition from bigger players in each segment means limited market share

2. Presence of many players means high brand switching


Following are the Opportunities in Danone SWOT Analysis:

1.Acquisitions and mergers
2.Product line extension
3.Increase market share in developing countries


The threats in the SWOT Analysis of Danone are as mentioned:

1.Increase in cost of raw materials
2.Acquisition by competitor
3.Stiff competition

Danone Competition


Below are the top 4 Danone competitors:

2.Nestle Ltd


4.Kraft foods

The brandguide table above concludes the Danone SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Danone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: