Danone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Danone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Danone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Danone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Danone is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Danone competitors and includes Danone target market, segmentation, positioning & Unique Selling Proposition (USP).

Danone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Danone Brand Analysis
Parent Company

Groupe Danone


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Danone, c'est bon et c'estsain


World leader in dairy products, bottled water and number 2 in infant foods segment

Danone STP
Danone Segmentation

People who are prospective buyer of dairy products, bottled water and infant food, etc.

Danone Target Market

Middle and upper middle class families, mostly urban

Danone Positioning

As a superior quality and healthy global brand

Danone SWOT Analysis
Danone Strengths

Below are the Strengths in the SWOT Analysis of Danone:

1. A globally recognized brand
2. An employee strength of about 100,000+
3. World leader in dairy products and bottled water, number 2 in infant foods division
4. Strong financial muscle

5.Strong R&D and innovation

6.Known for its good quality and healthy products

7.A number of CSR activities and initiatives to benefit and support the stakeholders

Danone Weaknesses

Here are the weaknesses in the Danone SWOT Analysis:

1.Competition from bigger players in each segment means limited market share

2. Presence of many players means high brand switching

Danone Opportunities

Following are the Opportunities in Danone SWOT Analysis:

1.Acquisitions and mergers
2.Product line extension
3.Increase market share in developing countries

Danone Threats

The threats in the SWOT Analysis of Danone are as mentioned:

1.Increase in cost of raw materials
2.Acquisition by competitor
3.Stiff competition

Danone Competition

Below are the top 4 Danone competitors:

2.Nestle Ltd


4.Kraft foods

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Danone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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