Cargill, Incorporated SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cargill, Incorporated analyses the brand by its strengths, weaknesses, opportunities & threats. In Cargill, Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cargill, Incorporated to benchmark its business & performance as compared to the competitors. Cargill, Incorporated is one of the leading brands in the food & beverages sector.

The table below lists the Cargill, Incorporated SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cargill, Incorporated competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cargill, Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cargill, Incorporated Brand Analysis
Parent Company

Cargill, Incorporated

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Nourishing Ideas. Nourishing people.

USP

A global manufacturer, trader and distributor of food ingredients, agricultural products & services, livestock feed, etc.

Cargill, Incorporated STP
Segment

Manufacturers who need superior quality ingredients, services or expertise

Target Group

Foods & beverages manufacturers, animal feed producers, agricultural commodities producer, etc.

Positioning

A world class, superior quality food processing and services company

Cargill, Incorporated Product Portfolio
Brands

1.Sweekar
2.Nature Fresh oil
3.Rath Vanaspati Ghee
4.Gemini Cooking Oil

The above mentioned brands are the prominent products under the Cargill, Incorporated product portfolio.

SWOT Analysis of Cargill, Incorporated
Cargill, Incorporated Strengths

Below are the Strengths in the SWOT Analysis of Cargill, Incorporated:

1.High brand equity
2. Has centuries of experience in the industry
3. Global presence in around 66 countries
4. An employee strength of around 142,000 people

5.Presence in 5 major segments- Agriculture Services, Food Ingredients, Origination and Processing, Risk Management and Financial and Industrial

6.Financial independence and muscle power

7. Numerous brands on offer like Sweekar, Zerose, Gemini, Rath, Nature Fresh, etc.

8. Customer base of world class companies around the world

9.Technolgical advancement and expertise in different fields

10.Numerous CSR activities to give back to the stakeholders

11.America’s largest private sector company

12.Stong R&Dand operations

Cargill, Incorporated Weaknesses

Here are the weaknesses in the Cargill, Incorporated SWOT Analysis:

1.Negatively publicized on many occasions overallegations of environmental issues, contamination, human rights violation, etc.
2. Presence of many options means high brand switching

Cargill, Incorporated Opportunities

Following are the Opportunities in Cargill, Incorporated SWOT Analysis:

1.Increase global penetration and tap rural opportunities
2.Acquire other companies
3.Try to expand in the untapped markets

4.Market itself aggressively

Cargill, Incorporated Threats

The threats in the SWOT Analysis of Cargill, Incorporated are as mentioned:

1.Fluctuations in the cost of raw materials
2.Global economic instability
3.Competition in all segments of operation

Cargill, Incorporated Competition
Cargill, Incorporated Competitors

Below are the top 5 competitors of Cargill, Incorporated:

1.Archer Daniels Midland Company (ADM)
2.Ag Processing Inc.

3.Kerry Group

4.Tate & Lyle

5.Ingredion Incorporated


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cargill, Incorporated. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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