Cargill, Incorporated SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7521

SWOT Analysis of Cargill, Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cargill, Incorporated

Parent Company

Cargill, Incorporated


Food Products


Food and Beverages

Tagline/ Slogan

Nourishing Ideas. Nourishing people.


A global manufacturer, trader and distributor of food ingredients, agricultural products & services, livestock feed, etc.



Manufacturers who need superior quality ingredients, services or expertise

Target Group

Foods & beverages manufacturers, animal feed producers, agricultural commodities producer, etc.


A world class, superior quality food processing and services company

Product Portfolio


2.Nature Fresh oil
3.Rath Vanaspati Ghee
4.Gemini Cooking Oil

SWOT Analysis


1.High brand equity
2. Has centuries of experience in the industry
3. Global presence in around 66 countries
4. An employee strength of around 142,000 people

5.Presence in 5 major segments- Agriculture Services, Food Ingredients, Origination and Processing, Risk Management and Financial and Industrial

6.Financial independence and muscle power

7. Numerous brands on offer like Sweekar, Zerose, Gemini, Rath, Nature Fresh, etc.

8. Customer base of world class companies around the world

9.Technolgical advancement and expertise in different fields

10.Numerous CSR activities to give back to the stakeholders

11.America’s largest private sector company

12.Stong R&Dand operations


1.Negatively publicized on many occasions overallegations of environmental issues, contamination, human rights violation, etc.
2. Presence of many options means high brand switching


1.Increase global penetration and tap rural opportunities
2.Acquire other companies
3.Try to expand in the untapped markets

4.Market itself aggressively


1.Fluctuations in the cost of raw materials
2.Global economic instability
3.Competition in all segments of operation



1.Archer Daniels Midland Company (ADM)
2.Ag Processing Inc.

3.Kerry Group

4.Tate & Lyle

5.Ingredion Incorporated

The table above concludes the Cargill, Incorporated SWOT analysis along with its marketing and brand parameters.


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