Parle SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Parle is one of the leading brands in the food & beverages sector. Parle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parle:

Parle Strengths

  1. One of India’s most popular brand
  2. High brand recall
  3. Price advantage – products at affordable price
  4. Strong supply chain network
  5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.
  6. Diverse product portfolio including biscuits, sweets and snacks
  7. Strong presence in rural markets
  8. Parle G is amongst the most sold biscuit brands in the world
  9. Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Above are the strengths in the SWOT Analysis of Parle. The strengths of Parle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parle Weaknesses

  1. Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.
  2. Dependenceon Parle G brand for most of its revenue

These were the weaknesses in the Parle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parle Opportunities

  1. Innovate by introducing products for health conscious people
  2. Growth of the foods industry in India
  3. Aggresive marketing and advertising
  4. Rise in purchasing power of consumers
  5. Product line extension

Above we covered the opportunities in Parle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parle Threats

  1. Rise in the cost of raw materials
  2. Competition fromother brands

The threats in the SWOT Analysis of Parle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parle SWOT analysis.

Continue reading more about the brand/company.

About Parle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parle Overview
Parent Company

Parle Ltd
Category

Food Products
Sector

Food & Beverages
Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao
USP

One of India’s most trusted, affordable and most sold foods brand
Parle STP
Segmentation

People looking for an affordable foods brand
Target Market

Lower and middle class families in rural and urban areas
Positioning

A good quality affordable foods brand
Parle Product Portfolio
Brands

1. Hide & Seek 

2. Parle G

3. Milk Shakti

4. Marie

5. Monaco

6. KrackJack

7. Wafers 

8. Monaco Smart Chips

9. Full toss

10.Melody

11.Mango Bite

12. Poppins

The above mentioned brands are the prominent products under the Parle product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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