Parle Products Ltd SWOT Analysis, Competitors & USP

Parle Products Ltd SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Parle Products Ltd, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Products Ltd to benchmark its business & performance as compared to the competitors, and make strategic improvements. Parle Products Ltd is one of the leading brands in the food & beverages sector.

The article below lists the Parle Products Ltd SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parle Products Ltd SWOT Analysis:

SWOT Analysis of Parle Products Ltd

For Parle Products Ltd, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Parle Products Ltd Strengths

The strengths of Parle Products Ltd looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parle Products Ltd :

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Parle Products Ltd Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parle Products Ltd SWOT Analysis:

1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue

Parle Products Ltd Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parle Products Ltd SWOT Analysis:

1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension

Parle Products Ltd Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parle Products Ltd are as mentioned:

1.Rise in the cost of raw materials
2.Competition from  other brands

Parle Products Ltd Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Parle Products Ltd:

1.PepsiCo

2. ITC Limited

3. Britannia Industries

Hence this concludes the Parle Products Ltd SWOT analysis.

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About Parle Products Ltd

Parle Products Ltd Overview
Parent Company	Parle Ltd
Category	Food Products
Sector	Food & Beverages
Tagline/ Slogan	G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao
USP	One of India’s most trusted, affordable and most sold foods brand
Parle Products Ltd STP
Segmentation	People looking for an affordable foods brand
Target Market	Lower and middle class families in rural and urban areas
Positioning	A good quality affordable foods brand
Parle Products Ltd Product Portfolio
Brands	1. Hide & Seek  2. Parle G 3. Milk Shakti 4. Marie 5. Monaco 6. KrackJack 7. Wafers  8. Monaco Smart Chips 9. Full toss 10.Melody 11.Mango Bite 12. Poppins The above mentioned brands are the prominent products under the Parle Products Ltd product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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