Parle is one of the leading brands in the food & beverages sector. Parle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parle:
Quick Glance:
Above are the strengths in the SWOT Analysis of Parle. The strengths of Parle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Parle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Parle
Above we covered the opportunities in Parle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Parle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Parle SWOT analysis.
Continue reading more about the brand/company.
About Parle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Parle Overview | |
---|---|
Parent Company |
Parle Ltd |
Category |
Food Products |
Sector | |
Tagline/ Slogan |
G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao |
USP |
One of India’s most trusted, affordable and most sold foods brand |
Parle STP | |
Segmentation |
People looking for an affordable foods brand |
Target Market |
Lower and middle class families in rural and urban areas |
Positioning |
A good quality affordable foods brand |
Parle Product Portfolio | |
Brands |
1. Hide & Seek 2. Parle G 3. Milk Shakti 4. Marie 5. Monaco 6. KrackJack 7. Wafers 8. Monaco Smart Chips 9. Full toss 10.Melody 11.Mango Bite 12. Poppins The above mentioned brands are the prominent products under the Parle product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Parle. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us