Parle Products Ltd SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 01, 2021

SWOT analysis of Parle Products Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In Parle Products Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Products Ltd to benchmark its business & performance as compared to the competitors. Parle Products Ltd is one of the leading brands in the food & beverages sector.

The table below lists the Parle Products Ltd SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Products Ltd competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Products Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parle Products Ltd Brand Analysis
Parent Company

Parle Ltd

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao

USP

One of India’s most trusted, affordable and most sold foods brand

Parle Products Ltd STP
Segment

People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas

Positioning

A good quality affordable foods brand

Parle Products Ltd Product Portfolio
Brands

1. Hide & Seek 

2. Parle G

3. Milk Shakti

4. Marie

5. Monaco

6. KrackJack

7. Wafers 

8. Monaco Smart Chips

9. Full toss

10.Melody

11.Mango Bite

12. Poppins

The above mentioned brands are the prominent products under the Parle Products Ltd product portfolio.

SWOT Analysis of Parle Products Ltd
Parle Products Ltd Strengths

Below are the Strengths in the SWOT Analysis of Parle Products Ltd:

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Parle Products Ltd Weaknesses

Here are the weaknesses in the Parle Products Ltd SWOT Analysis:

1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue

Parle Products Ltd Opportunities

Following are the Opportunities in Parle Products Ltd SWOT Analysis:

1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension

Parle Products Ltd Threats

The threats in the SWOT Analysis of Parle Products Ltd are as mentioned:

1.Rise in the cost of raw materials
2.Competition from  other brands

Parle Products Ltd Competition
Parle Products Ltd Competitors

Below are the top 3 competitors of Parle Products Ltd:

1.PepsiCo

2. ITC Limited

3. Britannia Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Products Ltd. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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