Parle Products Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19967

SWOT analysis of Parle Products Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parle Products Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Products Ltd competitors and elaborates Parle Products Ltd segmentation, targeting, positioning & USP.

Parle Products Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
Parle Products Ltd Brand Analysis
Parent Company

Parle Ltd


Food Products


Food & Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao


One of India’s most trusted, affordable and most sold foods brand

Parle Products Ltd STP

People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas


A good quality affordable foods brand

Parle Products Ltd Product Portfolio

1. Hide & Seek                          2. Parle G

3. Milk Shakti                           4. Marie

5. Monaco                                 6. KrackJack

7. Wafers                                  8. Monaco Smart Chips

9. Full toss                               10.Melody

11.Mango Bite                        12. Poppins

The above mentioned brands are the prominent products under the Parle Products Ltd product portfolio.

Parle Products Ltd SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Products Ltd. Strengths are:

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.


Here are the weaknesses in the Parle Products Ltd SWOT Analysis:

1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue


Following are the Opportunities in Parle Products Ltd SWOT Analysis:

1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension


The threats in the SWOT Analysis of Parle Products Ltd are as mentioned:

1.Rise in the cost of raw materials
2.Competition from  other brands

Parle Products Ltd Competition

Below are the top 3 Parle Products Ltd competitors:


2. ITC Limited
3. Britannia Industries

The brandguide table above concludes the Parle Products Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Products Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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