Parle Products Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 13062

SWOT Analysis of Parle Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Products Ltd

Parent Company

Parle Ltd


Food Products


Food and Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao


One of India’s most trusted, affordable and most sold foods brand



People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas


A good quality affordable foods brand

Product Portfolio


1. Hide & Seek                          2. Parle G

3. Milk Shakti                           4. Marie

5. Monaco                                 6. KrackJack

7. Wafers                                  8. Monaco Smart Chips

9. Full toss                               10.Melody

11.Mango Bite                        12. Poppins

SWOT Analysis


1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.


1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue


1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension


1.Rise in the cost of raw materials
2.Competition from  other brands




2. ITC Limited
3. Britannia Industries

The table above concludes the Parle Products Ltd SWOT analysis along with its marketing and brand parameters.


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