Parle Products Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18496

SWOT Analysis of Parle Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Products Ltd

Parent Company

Parle Ltd


Food Products


Food & Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao


One of India’s most trusted, affordable and most sold foods brand

Parle Products Ltd STP


People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas


A good quality affordable foods brand

Product Portfolio


1. Hide & Seek                          2. Parle G

3. Milk Shakti                           4. Marie

5. Monaco                                 6. KrackJack

7. Wafers                                  8. Monaco Smart Chips

9. Full toss                               10.Melody

11.Mango Bite                        12. Poppins

Parle Products Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Products Ltd :

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.


1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue


1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension


1.Rise in the cost of raw materials
2.Competition from  other brands

Parle Products Ltd Competition


Below are the 3 main Parle Products Ltd competitors :


2. ITC Limited
3. Britannia Industries

The brandguide table above concludes the Parle Products Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Parle Products Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: