Parle Products Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Parle Products Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Products Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Products Ltd to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle Products Ltd is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Products Ltd competitors and includes Parle Products Ltd target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Products Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parle Products Ltd Brand Analysis
Parent Company

Parle Ltd


Food Products


Food & Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao


One of India’s most trusted, affordable and most sold foods brand

Parle Products Ltd STP
Parle Products Ltd Segmentation

People looking for an affordable foods brand

Parle Products Ltd Target Market

Lower and middle class families in rural and urban areas

Parle Products Ltd Positioning

A good quality affordable foods brand

Parle Products Ltd Product Portfolio

1. Hide & Seek                          2. Parle G

3. Milk Shakti                           4. Marie

5. Monaco                                 6. KrackJack

7. Wafers                                  8. Monaco Smart Chips

9. Full toss                               10.Melody

11.Mango Bite                        12. Poppins

The above mentioned brands are the prominent products under the Parle Products Ltd product portfolio.

Parle Products Ltd SWOT Analysis
Parle Products Ltd Strengths

Below are the Strengths in the SWOT Analysis of Parle Products Ltd:

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Parle Products Ltd Weaknesses

Here are the weaknesses in the Parle Products Ltd SWOT Analysis:

1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue

Parle Products Ltd Opportunities

Following are the Opportunities in Parle Products Ltd SWOT Analysis:

1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension

Parle Products Ltd Threats

The threats in the SWOT Analysis of Parle Products Ltd are as mentioned:

1.Rise in the cost of raw materials
2.Competition from  other brands

Parle Products Ltd Competition

Below are the top 3 Parle Products Ltd competitors:


2. ITC Limited
3. Britannia Industries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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