Cadbury's Bournvita SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13698

SWOT analysis of Cadbury's Bournvita analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cadbury's Bournvita is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Bournvita competitors and elaborates Cadbury's Bournvita segmentation, targeting, positioning & USP.

Cadbury's Bournvita

Parent Company

Cadbury(Kraft)

Category

Energy Drink

Sector

Food & Beverages

Tagline/ Slogan

Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing

USP

Chocolate beverage food drink

Cadbury's Bournvita STP

Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

Chocolate health drink to make kids stronger and sharper

Cadbury's Bournvita SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Bournvita. Strengths are:

1.Big brand visibility of Bournvita owing to strong parent brand Cadbury

2.Bournvita has good advertising and marketing campaigns which go well with the target audience

3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets

4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options available in Bournvita (Caramel, 5 Star etc)

Weaknesses

Here are the weaknesses in the Cadbury's Bournvita SWOT Analysis:

1.Food products have a limited shelf life

2.Doesn't mix well with cold milk

Opportunities

Following are the Opportunities in Cadbury's Bournvita SWOT Analysis:

1.Untapped rural markets can be a huge ooportunity for Bournvita

2.Better product packaging and preservation

3.Leverage Cadburys successful brand further to boost Bournvita worldwide 

4. Relaunch of children based contests like Bournvita Quiz Contest

Threats

The threats in the SWOT Analysis of Cadbury's Bournvita are as mentioned:

1.More chocolate based milk drinks in market can affect Bournvita's business

2.Children prefer more flavors like strawberry, rose milk

Cadbury's Bournvita Competition

Competitors

Below are the top 4 Cadbury's Bournvita competitors:

1.Milo

2.Horlicks

3.Boost

4.Complan


The brandguide table above concludes the Cadbury's Bournvita SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Cadbury's Bournvita. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: