Published in Food & Beverages category by MBA Skool Team
Cadbury's Bournvita is one of the leading brands in the food & beverages sector. Cadbury's Bournvita SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury's Bournvita:
Big brand visibility of Bournvita owing to strong parent brand Cadbury
Bournvita has good advertising and marketing campaigns which go well with the target audience
Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets
Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution
Flavor Options available in Bournvita (Caramel, 5 Star etc)
Above are the strengths in the SWOT Analysis of Cadbury's Bournvita. The strengths of Cadbury's Bournvita looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's Bournvita Weaknesses
Food products have a limited shelf life
Doesn't mix well with cold milk
These were the weaknesses in the Cadbury's Bournvita SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury's Bournvita Opportunities
Untapped rural markets can be a huge ooportunity for Bournvita
Better product packaging and preservation
Leverage Cadburys successful brand further to boost Bournvita worldwide
Relaunch of children based contests like Bournvita Quiz Contest
Above we covered the opportunities in Cadbury's Bournvita SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's Bournvita Threats
More chocolate based milk drinks in market can affect Bournvita's business
Children prefer more flavors like strawberry, rose milk
The threats in the SWOT Analysis of Cadbury's Bournvita are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Real Achievers who have grown up on Bournvita; Upbringing' to 'Intelligence; Good upbringing
Chocolate beverage food drink
Cadbury's Bournvita STP
Chocolate based health drink for children
Young growing children from the middle and upper class
Chocolate health drink to make kids stronger and sharper
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