Cadbury's Bournvita SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Bournvita analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Bournvita SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Bournvita to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cadbury's Bournvita is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Bournvita competitors and includes Cadbury's Bournvita target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Bournvita SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Cadbury's Bournvita

Parent Company

Cadbury(Kraft)

Category

Energy Drink

Sector

Food & Beverages

Tagline/ Slogan

Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing

USP

Chocolate beverage food drink

Cadbury's Bournvita STP
Cadbury's Bournvita Segmentation

Chocolate based health drink for children

Cadbury's Bournvita Target Market

Young growing children from the middle and upper class

Cadbury's Bournvita Positioning

Chocolate health drink to make kids stronger and sharper

Cadbury's Bournvita SWOT Analysis
Cadbury's Bournvita Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Bournvita:

1.Big brand visibility of Bournvita owing to strong parent brand Cadbury

2.Bournvita has good advertising and marketing campaigns which go well with the target audience

3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets

4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options available in Bournvita (Caramel, 5 Star etc)

Cadbury's Bournvita Weaknesses

Here are the weaknesses in the Cadbury's Bournvita SWOT Analysis:

1.Food products have a limited shelf life

2.Doesn't mix well with cold milk

Cadbury's Bournvita Opportunities

Following are the Opportunities in Cadbury's Bournvita SWOT Analysis:

1.Untapped rural markets can be a huge ooportunity for Bournvita

2.Better product packaging and preservation

3.Leverage Cadburys successful brand further to boost Bournvita worldwide 

4. Relaunch of children based contests like Bournvita Quiz Contest

Cadbury's Bournvita Threats

The threats in the SWOT Analysis of Cadbury's Bournvita are as mentioned:

1.More chocolate based milk drinks in market can affect Bournvita's business

2.Children prefer more flavors like strawberry, rose milk

Cadbury's Bournvita Competition
Competitors

Below are the top 4 Cadbury's Bournvita competitors:

1.Milo

2.Horlicks

3.Boost

4.Complan


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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