Cadbury's Bournvita SWOT Analysis

Cadbury's Bournvita SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cadbury's Bournvita, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cadbury's Bournvita is one of the leading brands in the food & beverages sector. The article below lists the Cadbury's Bournvita SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Cadbury's Bournvita

For Cadbury's Bournvita, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury's Bournvita Strengths

The strengths of Cadbury's Bournvita looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Cadbury's Bournvita :

1.Big brand visibility of Bournvita owing to strong parent brand Cadbury

2.Bournvita has good advertising and marketing campaigns which go well with the target audience

3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets

4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options available in Bournvita (Caramel, 5 Star etc)

Cadbury's Bournvita Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's Bournvita SWOT Analysis:

1.Food products have a limited shelf life

2.Doesn't mix well with cold milk

Cadbury's Bournvita Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's Bournvita SWOT Analysis:

1.Untapped rural markets can be a huge ooportunity for Bournvita

2.Better product packaging and preservation

3.Leverage Cadburys successful brand further to boost Bournvita worldwide 

4. Relaunch of children based contests like Bournvita Quiz Contest

Cadbury's Bournvita Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's Bournvita are as mentioned:

1.More chocolate based milk drinks in market can affect Bournvita's business

2.Children prefer more flavors like strawberry, rose milk

Hence this concludes the Cadbury's Bournvita SWOT analysis.

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About Cadbury's Bournvita

	Cadbury's Bournvita
Parent Company	Cadbury(Kraft)
Category	Energy Drink
Sector	Food & Beverages
Tagline/ Slogan	Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing
USP	Chocolate beverage food drink
Cadbury's Bournvita STP
Segmentation	Chocolate based health drink for children
Target Market	Young growing children from the middle and upper class
Positioning	Chocolate health drink to make kids stronger and sharper

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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