Fanta SWOT Analysis, Competitors & USP

Fanta SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fanta, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fanta is one of the leading brands in the food & beverages sector.

The article below lists the Fanta SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fanta SWOT Analysis:

SWOT Analysis of Fanta

For Fanta, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fanta Strengths

The strengths of Fanta looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fanta :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Popular among youth

Fanta Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fanta SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.No Fruit content but still advertised as Orange drink

Fanta Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fanta SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Buy out competition

3.More Brand recognition

Fanta Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fanta are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Fanta Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Fanta:

1. Mirinda

2. Minute Maid

Hence this concludes the Fanta SWOT analysis.

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About Fanta

Fanta Overview
Parent Company	Coca Cola
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	Fun catalyst; Zyada Fanta Zyada masti
USP	Vibrant color, tempting taste and tingling bubbles
Fanta STP
Segmentation	For all people seeking a soft drink for regular occasions, parties
Target Market	All age groups Lower, middle and upper class people
Positioning	Fun youth brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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