Fanta SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13159

SWOT analysis of Fanta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fanta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors and industry. Fanta is one of the leading brands in the food & beverages sector. The table below also lists the top Fanta competitors and elaborates Fanta market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fanta SWOT, Competitors, Marketing STP & Brand analysis Table
Fanta Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Fun catalyst; Zyada Fanta Zyada masti


Vibrant color, tempting taste and tingling bubbles

Fanta STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Fun youth brand

Fanta SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fanta. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Popular among youth


Here are the weaknesses in the Fanta SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.No Fruit content but still advertised as Orange drink


Following are the Opportunities in Fanta SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Buy out competition

3.More Brand recognition


The threats in the SWOT Analysis of Fanta are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Fanta Competition

Below are the top 2 Fanta competitors:

1. Mirinda

2. Minute Maid

The brandguide table above concludes the Fanta SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fanta. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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