Fanta SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Fanta is one of the leading brands in the food & beverages sector. Fanta SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fanta:

Fanta Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. Popular among youth

Above are the strengths in the SWOT Analysis of Fanta. The strengths of Fanta looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fanta Weaknesses

  1. Aerated drinks not popular with health conscious people
  2. No Fruit content but still advertised as Orange drink

These were the weaknesses in the Fanta SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Fanta Opportunities

  1. Leverage successful brand Coca Cola
  2. Buy out competition
  3. More Brand recognition

Above we covered the opportunities in Fanta SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fanta Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of Fanta are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fanta SWOT analysis.

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About Fanta

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fanta Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Fun catalyst; Zyada Fanta Zyada masti


Vibrant color, tempting taste and tingling bubbles

Fanta STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Fun youth brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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