SWOT analysis of Fanta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fanta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors and industry. Fanta is one of the leading brands in the food & beverages sector. The table below also lists the top Fanta competitors and elaborates Fanta market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Fanta Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Fun catalyst; Zyada Fanta Zyada masti |
| USP |
Vibrant color, tempting taste and tingling bubbles |
| Fanta STP | |
| Segment |
For all people seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
Fun youth brand |
| Fanta SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fanta. Strengths are: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Popular among youth |
| Weaknesses |
Here are the weaknesses in the Fanta SWOT Analysis: 1.Aerated drinks not popular with health conscious people 2.No Fruit content but still advertised as Orange drink |
| Opportunities |
Following are the Opportunities in Fanta SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Buy out competition 3.More Brand recognition |
| Threats |
The threats in the SWOT Analysis of Fanta are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Fanta Competition | |
| Competitors |
Below are the top 2 Fanta competitors: 1. Mirinda 2. Minute Maid |
The brandguide table above concludes the Fanta SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fanta. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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