Fanta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Fanta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fanta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fanta is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fanta competitors and includes Fanta target market, segmentation, positioning & Unique Selling Proposition (USP).

Fanta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fanta Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Fun catalyst; Zyada Fanta Zyada masti


Vibrant color, tempting taste and tingling bubbles

Fanta STP
Fanta Segmentation

For all people seeking a soft drink for regular occasions, parties

Fanta Target Market

All age groups Lower, middle and upper class people

Fanta Positioning

Fun youth brand

Fanta SWOT Analysis
Fanta Strengths

Below are the Strengths in the SWOT Analysis of Fanta:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Popular among youth

Fanta Weaknesses

Here are the weaknesses in the Fanta SWOT Analysis:

1.Aerated drinks not popular with health conscious people

2.No Fruit content but still advertised as Orange drink

Fanta Opportunities

Following are the Opportunities in Fanta SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Buy out competition

3.More Brand recognition

Fanta Threats

The threats in the SWOT Analysis of Fanta are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Fanta Competition

Below are the top 2 Fanta competitors:

1. Mirinda

2. Minute Maid

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fanta. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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