SWOT analysis of Fanta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fanta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fanta is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fanta competitors and includes Fanta target market, segmentation, positioning & Unique Selling Proposition (USP).
| Fanta Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Fun catalyst; Zyada Fanta Zyada masti |
| USP |
Vibrant color, tempting taste and tingling bubbles |
| Fanta STP | |
| Fanta Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Fanta Target Market |
All age groups Lower, middle and upper class people |
| Fanta Positioning |
Fun youth brand |
| Fanta SWOT Analysis | |
| Fanta Strengths |
Below are the Strengths in the SWOT Analysis of Fanta: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Popular among youth |
| Fanta Weaknesses |
Here are the weaknesses in the Fanta SWOT Analysis: 1.Aerated drinks not popular with health conscious people 2.No Fruit content but still advertised as Orange drink |
| Fanta Opportunities |
Following are the Opportunities in Fanta SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Buy out competition 3.More Brand recognition |
| Fanta Threats |
The threats in the SWOT Analysis of Fanta are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Fanta Competition | |
| Competitors |
Below are the top 2 Fanta competitors: 1. Mirinda 2. Minute Maid |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fanta. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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