Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Fanta analyses the brand by its strengths, weaknesses, opportunities & threats. In Fanta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fanta to benchmark its business & performance as compared to the competitors. Fanta is one of the leading brands in the food & beverages sector.
The article below lists the Fanta SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fanta SWOT Analysis:
For Fanta, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Fanta looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fanta :
1.Excellent branding and advertising
2.Excellent distribution and availability
3.Popular among youth
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fanta SWOT Analysis:
1.Aerated drinks not popular with health conscious people
2.No Fruit content but still advertised as Orange drink
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fanta SWOT Analysis:
1.Leverage successful brand Coca Cola
2.Buy out competition
3.More Brand recognition
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fanta are as mentioned:
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Fanta:
Vibrant color, tempting taste and tingling bubbles
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
Fun youth brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Fanta. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute