Nescafe SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nescafe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nescafe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nescafe to benchmark its business & performance as compared to the competitors and industry. Nescafe is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nescafe competitors and includes Nescafe target market, segmentation, positioning & Unique Selling Proposition (USP).

Nescafe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

One Nescafe many coffees ;Good Food Good Life


100% pure instant coffee

Nescafe STP
Nescafe Segmentation

People looking to make coffee instantly

Nescafe Target Market

All people in the upper and middle class

Nescafe Positioning

100% pure coffee made from finest coffee beans

Nescafe SWOT Analysis
Nescafe Strengths

Below are the Strengths in the SWOT Analysis of Nescafe:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Nescafe Weaknesses

Here are the weaknesses in the Nescafe SWOT Analysis:

1.Health conscious people avoid coffee as it Contains caffeine

Nescafe Opportunities

Following are the Opportunities in Nescafe SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Nescafe Threats

The threats in the SWOT Analysis of Nescafe are as mentioned:

1.Health conscious people avoiding coffee

Nescafe Competition

1.Coffee flavored drinks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nescafe. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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