Nescafe SWOT Analysis
Nescafe is one of the leading brands in the food & beverages sector. Nescafe SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nescafe:
Quick Glance:
Nescafe Strengths
- Strong Nestle brand name
- Excellent advertising and visibility
- Good product distribution and availability
- Lots of flavors and varieties available
Above are the strengths in the SWOT Analysis of Nescafe. The strengths of Nescafe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nescafe Weaknesses
- Health conscious people avoid coffee as it Contains caffeine
These were the weaknesses in the Nescafe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Nescafe Opportunities
- Tie-ups with corporates
- Cheaper packets for rural areas
Above we covered the opportunities in Nescafe SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nescafe Threats
- Health conscious people avoiding coffee
The threats in the SWOT Analysis of Nescafe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nescafe SWOT analysis.
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About Nescafe
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nescafe Overview | |
|---|---|
| Parent Company |
Nestle |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
One Nescafe many coffees ;Good Food Good Life |
| USP |
100% pure instant coffee |
| Nescafe STP | |
| Segmentation |
People looking to make coffee instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
100% pure coffee made from finest coffee beans |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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