Nescafe SWOT Analysis, Competitors & USP
Nescafe SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nescafe, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nescafe to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nescafe is one of the leading brands in the food & beverages sector.
The article below lists the Nescafe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nescafe SWOT Analysis:
In this article:
SWOT Analysis of Nescafe
For Nescafe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Nescafe Strengths
The strengths of Nescafe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nescafe :
1. Strong Nestle brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
4.Lots of flavors and varieties available
Nescafe Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nescafe SWOT Analysis:
1.Health conscious people avoid coffee as it Contains caffeine
Nescafe Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nescafe SWOT Analysis:
1. Tie-ups with corporates
2.Cheaper packets for rural areas
Nescafe Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nescafe are as mentioned:
1.Health conscious people avoiding coffee
Hence this concludes the Nescafe SWOT analysis.
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About Nescafe
|
Nescafe | |
| Parent Company |
Nestle |
|---|---|
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
One Nescafe many coffees ;Good Food Good Life |
| USP |
100% pure instant coffee |
| Nescafe STP | |
| Segmentation |
People looking to make coffee instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
100% pure coffee made from finest coffee beans |
1.Coffee flavored drinks
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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