Nescafe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Nescafe SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nescafe, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nescafe to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nescafe is one of the leading brands in the food & beverages sector.

The article below lists the Nescafe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nescafe SWOT Analysis:

SWOT Analysis of Nescafe

For Nescafe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nescafe Strengths

The strengths of Nescafe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nescafe :

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Nescafe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nescafe SWOT Analysis:

1.Health conscious people avoid coffee as it Contains caffeine

Nescafe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nescafe SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Nescafe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nescafe are as mentioned:

1.Health conscious people avoiding coffee

Hence this concludes the Nescafe SWOT analysis.

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About Nescafe


Parent Company





Food & Beverages

Tagline/ Slogan

One Nescafe many coffees ;Good Food Good Life


100% pure instant coffee

Nescafe STP

People looking to make coffee instantly

Target Market

All people in the upper and middle class


100% pure coffee made from finest coffee beans

Nescafe Competitors

1.Coffee flavored drinks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nescafe. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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