Nestle Kitkat SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 20, 2021

SWOT analysis of Nestle Kitkat analyses the brand by its strengths, weaknesses, opportunities & threats. In Nestle Kitkat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle Kitkat to benchmark its business & performance as compared to the competitors. Nestle Kitkat is one of the leading brands in the food & beverages sector.

The table below lists the Nestle Kitkat SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nestle Kitkat competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nestle Kitkat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nestle Kitkat Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Have a break have a Kitkat; Good Food Good Life


Chocolate covered wafer

Nestle Kitkat STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


A chocolate to be had whenever one takes a break

SWOT Analysis of Nestle Kitkat
Nestle Kitkat Strengths

Below are the Strengths in the SWOT Analysis of Nestle Kitkat:

1. Strong Nestle parent brand name helps the chocolate brand

2. Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing

3. Good product distribution and availability through retail stores, ecommerce portals

4. The brand frequently takes out new flavors white chocolate, orange, peanut butter

5. KitKat chocolate is available in more than 100 countries

Nestle Kitkat Weaknesses

Here are the weaknesses in the Nestle Kitkat SWOT Analysis:

1. Food products have a limited shelf life which can be a challenge

2. Cheaper imitations can hurt sales & brand reputation

Nestle Kitkat Opportunities

Following are the Opportunities in Nestle Kitkat SWOT Analysis:

1. Untapped rural markets can be potential markets

2. Leverage Nestle's successful brand to grow further

Nestle Kitkat Threats

The threats in the SWOT Analysis of Nestle Kitkat are as mentioned:

1. Other branded and local chocolate manufacturers

2. Health conscious people who avoid having sweets

Nestle Kitkat Competition
Nestle Kitkat Competitors

Below are the top 4 competitors of Nestle Kitkat:

1. Cadbury's Perk

2. Ferrero Rocher

3. Hershey’s

4. Mars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nestle Kitkat. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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