Published in Food & Beverages category by MBA Skool Team
Nestle Kitkat is one of the leading brands in the food & beverages sector. Nestle Kitkat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nestle Kitkat:
Strong Nestle parent brand name helps the chocolate brand
Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing
Good product distribution and availability through retail stores, ecommerce portals
The brand frequently takes out new flavors white chocolate, orange, peanut butter
KitKat chocolate is available in more than 100 countries
Above are the strengths in the SWOT Analysis of Nestle Kitkat. The strengths of Nestle Kitkat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nestle Kitkat Weaknesses
Food products have a limited shelf life which can be a challenge
Cheaper imitations can hurt sales & brand reputation
These were the weaknesses in the Nestle Kitkat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nestle Kitkat Opportunities
Untapped rural markets can be potential markets
Leverage Nestle's successful brand to grow further
Above we covered the opportunities in Nestle Kitkat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nestle Kitkat Threats
Other branded and local chocolate manufacturers
Health conscious people who avoid having sweets
The threats in the SWOT Analysis of Nestle Kitkat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People looking to have a chocolate which is high in quality and moderately priced
All age groups Lower, middle and upper class people
A chocolate to be had whenever one takes a break
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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