Nestle Kitkat SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 20, 2021

Nestle Kitkat SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nestle Kitkat, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle Kitkat to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nestle Kitkat is one of the leading brands in the food & beverages sector.

The article below lists the Nestle Kitkat SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nestle Kitkat SWOT Analysis:

SWOT Analysis of Nestle Kitkat

For Nestle Kitkat, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nestle Kitkat Strengths

The strengths of Nestle Kitkat looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nestle Kitkat :

1. Strong Nestle parent brand name helps the chocolate brand

2. Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing

3. Good product distribution and availability through retail stores, ecommerce portals

4. The brand frequently takes out new flavors white chocolate, orange, peanut butter

5. KitKat chocolate is available in more than 100 countries

Nestle Kitkat Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nestle Kitkat SWOT Analysis:

1. Food products have a limited shelf life which can be a challenge

2. Cheaper imitations can hurt sales & brand reputation

Nestle Kitkat Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nestle Kitkat SWOT Analysis:

1. Untapped rural markets can be potential markets

2. Leverage Nestle's successful brand to grow further

Nestle Kitkat Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nestle Kitkat are as mentioned:

1. Other branded and local chocolate manufacturers

2. Health conscious people who avoid having sweets

Nestle Kitkat Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nestle Kitkat:

1. Cadbury's Perk

2. Ferrero Rocher

3. Hershey’s

4. Mars

Hence this concludes the Nestle Kitkat SWOT analysis.

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About Nestle Kitkat

Nestle Kitkat Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Have a break have a Kitkat; Good Food Good Life


Chocolate covered wafer

Nestle Kitkat STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


A chocolate to be had whenever one takes a break

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nestle Kitkat. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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