Nestle Kitkat SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 28467

SWOT analysis of Nestle Kitkat analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nestle Kitkat is one of the leading brands in the food & beverages sector. The table below also lists the top Nestle Kitkat competitors and elaborates Nestle Kitkat segmentation, targeting, positioning & USP.

Nestle Kitkat SWOT, Competitors, Marketing STP & Brand analysis Table
Nestle Kitkat Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Have a break have a Kitkat ;Good Food Good Life


Chocolate covered wafer

Nestle Kitkat STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


A chocolate to be had whenever one takes a break

Nestle Kitkat SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle Kitkat. Strengths are:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability


Here are the weaknesses in the Nestle Kitkat SWOT Analysis:

1.Food products have a limited shelf life


Following are the Opportunities in Nestle Kitkat SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand


The threats in the SWOT Analysis of Nestle Kitkat are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Nestle Kitkat Competition

1.Cadbury's Perk

The brandguide table above concludes the Nestle Kitkat SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nestle Kitkat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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