Nestle Kitkat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nestle Kitkat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nestle Kitkat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle Kitkat to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nestle Kitkat is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nestle Kitkat competitors and includes Nestle Kitkat target market, segmentation, positioning & Unique Selling Proposition (USP).

Nestle Kitkat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nestle Kitkat Brand Analysis
Parent Company

Nestle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Have a break have a Kitkat ;Good Food Good Life

USP

Chocolate covered wafer

Nestle Kitkat STP
Nestle Kitkat Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Nestle Kitkat Target Market

All age groups Lower, middle and upper class people

Nestle Kitkat Positioning

A chocolate to be had whenever one takes a break

Nestle Kitkat SWOT Analysis
Nestle Kitkat Strengths

Below are the Strengths in the SWOT Analysis of Nestle Kitkat:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Nestle Kitkat Weaknesses

Here are the weaknesses in the Nestle Kitkat SWOT Analysis:

1.Food products have a limited shelf life

Nestle Kitkat Opportunities

Following are the Opportunities in Nestle Kitkat SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand

Nestle Kitkat Threats

The threats in the SWOT Analysis of Nestle Kitkat are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Nestle Kitkat Competition
Competitors

1.Cadbury's Perk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nestle Kitkat. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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