Nestle Kitkat SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 24604
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SWOT Analysis of Nestle Kitkat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kitkat

Parent Company

Nestle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Have a break have a Kitkat ;Good Food Good Life

USP

Chocolate covered wafer

Nestle Kitkat STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate to be had whenever one takes a break

Nestle Kitkat SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Nestle Kitkat Competition

Competitors

1.Cadbury's Perk


The brandguide table above concludes the Nestle Kitkat SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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