Nestle Kitkat is one of the leading brands in the food & beverages sector. Nestle Kitkat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nestle Kitkat:
Quick Glance:
Above are the strengths in the SWOT Analysis of Nestle Kitkat. The strengths of Nestle Kitkat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Nestle Kitkat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Nestle Kitkat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Nestle Kitkat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nestle Kitkat SWOT analysis.
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About Nestle Kitkat
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Nestle Kitkat Overview | |
---|---|
Parent Company |
Nestle |
Category |
Chocolate |
Sector | |
Tagline/ Slogan |
Have a break have a Kitkat; Good Food Good Life |
USP |
Chocolate covered wafer |
Nestle Kitkat STP | |
Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
Target Market |
All age groups Lower, middle and upper class people |
Positioning |
A chocolate to be had whenever one takes a break |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Nestle Kitkat. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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