Published in Food & Beverages category by MBA Skool Team
KitKat is one of the leading brands in the food & beverages sector. KitKat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KitKat:
Strong Nestle parent brand name helps the chocolate brand
Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing
Good product distribution and availability through retail stores, ecommerce portals
The brand frequently takes out new flavors white chocolate, orange, peanut butter
KitKat chocolate is available in more than 100 countries
Above are the strengths in the SWOT Analysis of KitKat. The strengths of KitKat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Food products have a limited shelf life which can be a challenge
Cheaper imitations can hurt sales & brand reputation
These were the weaknesses in the KitKat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People looking to have a chocolate which is high in quality and moderately priced
All age groups Lower, middle and upper class people
A chocolate to be had whenever one takes a break
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