Archer Daniels Midland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Archer Daniels Midland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Archer Daniels Midland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Archer Daniels Midland to benchmark its business & performance as compared to the competitors and industry. As of 2020, Archer Daniels Midland is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Archer Daniels Midland competitors and includes Archer Daniels Midland target market, segmentation, positioning & Unique Selling Proposition (USP).

Archer Daniels Midland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Archer Daniels Midland Brand Analysis
Parent Company

Archer Daniels Midland Company


Food Processing& Commodities Trading


Food & Beverages

Tagline/ Slogan

Supermarket to the world; Resourceful by Nature


ADM connects the harvest to the home

Archer Daniels Midland STP
Archer Daniels Midland Segmentation

Oilseed Processing, Corn Processing, Agricultural Services, Food,Feed Ingredient and Financial activities

Archer Daniels Midland Target Market

Manufacturers around the world  who use the food ingredients, animal feeds and feed ingredients, biofuels and other products produced by ADM

Archer Daniels Midland Positioning

Emphasizes the advantages of the company's close, one-on-one relationships with farmers combined with its expertise and global resources.

Archer Daniels Midland SWOT Analysis
Archer Daniels Midland Strengths

Below are the Strengths in the SWOT Analysis of Archer Daniels Midland:

1. Comprehensive global research-and-development network which includes state-of-the-art culinary center& equipment, advanced pilot plants and laboratories worldwide.
2. Online services especially the e-ADM platformthat enables customers to cost effectively manage their business with automatic inventory monitoring and ordering, online payments, product and ingredient searches, logistics management and reporting.
3. ADM Cocoa markets its products under the well-respected brands Ambrosia, De Zaan and Merckens, there are other brands known and respected around the globe within other product categories as well.

4.Possesses significant barriers to entry that slows competitive threats and increases profits

5. ADM Logistics is a leader in supply chain solutions with access to one of the most far-reaching transportation networks in the world.

6. Robust financial performance over the years

7.  One of the companies that truly enjoys the benefits of the "farm" subsidies enabling it to obtain cornseeds, etc. at cheap rates

8. A member of more than 200 business and trade associations.

Archer Daniels Midland Weaknesses

Here are the weaknesses in the Archer Daniels Midland SWOT Analysis:

1. The business is exposed to volatility in commodity prices
2. Higher energy and raw material prices are negatively impacting production costs in the ingredients industry.
3. There is a reduced demand for products with synthetics in colors, flavor enhancers, preservatives, anti-oxidants and also artificial sweeteners. This will affect sales of some of ADM’s product offerings.

Archer Daniels Midland Opportunities

Following are the Opportunities in Archer Daniels Midland SWOT Analysis:

1.Investment in GrainCorpwill help grow their Agricultural Services and Oilseeds businesses by investing in key supply regions outside the United States
2.New partnerships with Wilmar International will help strengthen ADM’s global marketing reach, while delivering a best-in-class service to the customers
3.The health and wellness market offers opportunities, with a demand for natural and scientifically proven ingredients.

4. There are also new opportunities in some categories, as suppliers look to develop cheaper alternatives to costly ingredients. For example, as cocoa prices continue to fluctuate, cheaper alternatives such as cocoa butter equivalents are becoming a popular alternative.

Archer Daniels Midland Threats

The threats in the SWOT Analysis of Archer Daniels Midland are as mentioned:

1. Fluctuations in prices of fuels and energy products can have adverse effects on the company’s production costs and profitability
2.Markets within which it operates are highly competitive

3. Vulnerable to development of new substitution products
4. Use of GMOs is against the regulations of governments in certain countries so it faces a risk of losing markets in these nations

Archer Daniels Midland Competition

Below are the top 3 Archer Daniels Midland competitors:

1. Bunge Limited
2. Cargill Incorporated
3. Ingredion Incorporated

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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