Doritos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Doritos analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Doritos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Doritos to benchmark its business & performance as compared to the competitors and industry. As of 2020, Doritos is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Doritos competitors and includes Doritos target market, segmentation, positioning & Unique Selling Proposition (USP).

Doritos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Doritos Brand Analysis
Parent Company

Pepsi Co

Category

Wafer Snacks

Sector

Food & Beverages

Tagline/ Slogan

Snack strong; Dangerously bold; Keep munching we’ll make more, The loudest taste on earth

USP

Tasty Mexican Snack with many flavor variants

Doritos STP
Doritos Segmentation

Snack food segment

Doritos Target Market

Youth population with taste for international flavors

Doritos Positioning

Positioned as crunchy, party snack

Doritos SWOT Analysis
Doritos Strengths

Below are the Strengths in the SWOT Analysis of Doritos:

1. International taste perception

2.Numerous shapes and size  and flavor variants

3.Aggressive brand backing by Pepsi Co

4. Very popular brand and available in many countries globally

5. Excellent distribution and availability across stores

6. Good branding and visibility due to marketing through TVCs and print ads

7. High quality product and attractive long-lasting packaging

Doritos Weaknesses

Here are the weaknesses in the Doritos SWOT Analysis:

1. Perception of allegedly being unhealthy food on account of negative press and lawsuits

2.Limited target market reduces scope for volume sales as it has less popularity in emerging economies

Doritos Opportunities

Following are the Opportunities in Doritos SWOT Analysis:

1. Capitalize on its international perception and market it aggressively in emerging markets

2. More advertising in untapped markets to increase sale

Doritos Threats

The threats in the SWOT Analysis of Doritos are as mentioned:

1.The niche segment is attracting increasing competition

2. Changing food snack preferences

Doritos Competition
Competitors

Below are the top 4 Doritos competitors:

1.Pringles

2.Planters

3. Lays

4. Uncle Chips


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Doritos. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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