Published in Food & Beverages category by MBA Skool Team
Doritos is one of the leading brands in the food & beverages sector. Doritos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Doritos:
Very popular brand and available in many countries globally
Excellent distribution and availability across stores
Good branding and visibility due to marketing through TVCs and print ads
High quality product and attractive long-lasting packaging
Above are the strengths in the SWOT Analysis of Doritos. The strengths of Doritos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perception of allegedly being unhealthy food on account of negative press and lawsuits
Limited target market reduces scope for volume sales as it has less popularity in emerging economies
These were the weaknesses in the Doritos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Snack strong; Dangerously bold; Keep munching we’ll make more, The loudest taste on earth
Tasty Mexican Snack with many flavor variants
Snack food segment
Youth population with taste for international flavors
Positioned as crunchy, party snack
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