Doritos SWOT Analysis

Doritos SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Doritos, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Doritos is one of the leading brands in the food & beverages sector. The article below lists the Doritos SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Doritos Strengths

The strengths of Doritos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Doritos :

1. International taste perception

2.Numerous shapes and size  and flavor variants

3.Aggressive brand backing by Pepsi Co

4. Very popular brand and available in many countries globally

5. Excellent distribution and availability across stores

6. Good branding and visibility due to marketing through TVCs and print ads

7. High quality product and attractive long-lasting packaging

Doritos Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Doritos SWOT Analysis:

1. Perception of allegedly being unhealthy food on account of negative press and lawsuits

2.Limited target market reduces scope for volume sales as it has less popularity in emerging economies

Doritos Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Doritos SWOT Analysis:

1. Capitalize on its international perception and market it aggressively in emerging markets

2. More advertising in untapped markets to increase sale

Doritos Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Doritos are as mentioned:

1.The niche segment is attracting increasing competition

2. Changing food snack preferences

Hence this concludes the Doritos SWOT analysis.

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About Doritos

Doritos Overview
Parent Company	Pepsi Co
Category	Wafer Snacks
Sector	Food & Beverages
Tagline/ Slogan	Snack strong; Dangerously bold; Keep munching we’ll make more, The loudest taste on earth
USP	Tasty Mexican Snack with many flavor variants
Doritos STP
Segmentation	Snack food segment
Target Market	Youth population with taste for international flavors
Positioning	Positioned as crunchy, party snack

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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