Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Doritos analyses the brand by its strengths, weaknesses, opportunities & threats. In Doritos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Doritos to benchmark its business & performance as compared to the competitors. Doritos is one of the leading brands in the food & beverages sector.
The article below lists the Doritos SWOT (Strengths, Weaknesses, Opportunities, Threats), top Doritos competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Snack strong; Dangerously bold; Keep munching we’ll make more, The loudest taste on earth
Tasty Mexican Snack with many flavor variants
Snack food segment
Youth population with taste for international flavors
Positioned as crunchy, party snack
SWOT Analysis of Doritos
For Doritos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Doritos SWOT Analysis:
The strengths of Doritos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Doritos :
1. International taste perception
2.Numerous shapes and size and flavor variants
3.Aggressive brand backing by Pepsi Co
4. Very popular brand and available in many countries globally
5. Excellent distribution and availability across stores
6. Good branding and visibility due to marketing through TVCs and print ads
7. High quality product and attractive long-lasting packaging
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Doritos SWOT Analysis:
1. Perception of allegedly being unhealthy food on account of negative press and lawsuits
2.Limited target market reduces scope for volume sales as it has less popularity in emerging economies
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Doritos SWOT Analysis:
1. Capitalize on its international perception and market it aggressively in emerging markets
2. More advertising in untapped markets to increase sale
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Doritos are as mentioned:
1.The niche segment is attracting increasing competition
2. Changing food snack preferences
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Doritos:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Doritos. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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