Pizza Hut SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 27287

SWOT Analysis of Pizza Hut with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pizza Hut

Parent Company

Yum Brands


Fast food eating joints


Food Products

Tagline/ Slogan

Your Favorites Your Pizza Hut


Pizza Hut gives good service, ambience and tasty fresh pizzas at outlets

Pizza Hut STP


People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Pizza Hut offers the most delicious pizzas for the entire family

Pizza Hut SWOT Analysis


1. Pizza Hut is a huge popular brand name and high brand loyalty

2. Innovative range of pizzas under one roof provided by Pizza Hut

3. Hygenic food preparation and quick service

4. Sound financial situation and international turnover of the brand

5. Pizza Hut has good advertising and marketing through TVCs, print, online ads and OOH media

6. Over 15,000 franchises around the world which also provide excellent home delivery

7. More than 150,000+ people are employed with Pizza Hut

8. Apart from pizzas, it also offers pastas, wings etc

9. Pizza Hut has invovled in sponsorship of events, sports teams, movies etc


1. Franchise management and service quality is a massive challenge

2. Many options for customers means high brand switching and limited market share for Pizza Hut


1. New Pizzas & food preparations with different flavors can help Pizza Hut grow

2. Venture more into home delivery

3. Pizza Hut can venture into newer markets


1. Threat from competition can decline the market share for Pizza Hut

2. Health conscious people avoiding pizzas

3. The rising prices of special ingredients like cheese, used in pizzas

4. Constant vigilance of food regulatory bodies can affect operations of Pizza Hut







5.Papa John's Pizza

6.Smokin Joes Pizza

7.Taco Bell

The table above concludes the Pizza Hut SWOT analysis along with its marketing and brand parameters.


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