Pizza Hut SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Pizza Hut analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pizza Hut SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pizza Hut to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pizza Hut is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pizza Hut competitors and includes Pizza Hut target market, segmentation, positioning & Unique Selling Proposition (USP).

Pizza Hut SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pizza Hut Brand Analysis
Parent Company

Yum Brands


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Your Favorites Your Pizza Hut


Pizza Hut gives good service, ambience and tasty fresh pizzas at outlets

Pizza Hut STP
Pizza Hut Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Pizza Hut Target Market

Children and youth from middle and upper class

Pizza Hut Positioning

Pizza Hut offers the most delicious pizzas for the entire family

Pizza Hut SWOT Analysis
Pizza Hut Strengths

Below are the Strengths in the SWOT Analysis of Pizza Hut:

1. Pizza Hut is a huge popular brand name and high brand loyalty

2. Innovative range of pizzas under one roof provided by Pizza Hut

3. Hygenic food preparation and quick service

4. Sound financial situation and international turnover of the brand

5. Pizza Hut has good advertising and marketing through TVCs, print, online ads and OOH media

6. Over 15,000 franchises around the world which also provide excellent home delivery

7. More than 150,000+ people are employed with Pizza Hut

8. Apart from pizzas, it also offers pastas, wings etc

9. Pizza Hut has invovled in sponsorship of events, sports teams, movies etc

Pizza Hut Weaknesses

Here are the weaknesses in the Pizza Hut SWOT Analysis:

1. Franchise management and service quality is a massive challenge

2. Many options for customers means high brand switching and limited market share for Pizza Hut

Pizza Hut Opportunities

Following are the Opportunities in Pizza Hut SWOT Analysis:

1. New Pizzas & food preparations with different flavors can help Pizza Hut grow

2. Venture more into home delivery

3. Pizza Hut can venture into newer markets

Pizza Hut Threats

The threats in the SWOT Analysis of Pizza Hut are as mentioned:

1. Threat from competition can decline the market share for Pizza Hut

2. Health conscious people avoiding pizzas

3. The rising prices of special ingredients like cheese, used in pizzas

4. Constant vigilance of food regulatory bodies can affect operations of Pizza Hut

Pizza Hut Competition

Below are the top 8 Pizza Hut competitors:





5.Papa Johns Pizza

6.Smokin Joes Pizza

7.Taco Bell

8.Burger King

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pizza Hut. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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