Subway SWOT Analysis
Here is a detailed SWOT analysis of Subway covering strengths, weaknesses, opportunities and threats.
Subway Strengths
- Subway is one the leading fast food chains which has a worldwide brand recognition and high brand loyalty
- Subway's menu reflects demand for fresh, healthy and fast food, and it offers a wide variety of snacks
- The company is known to provide hygienic food and a quick service with in-house seating and take away
- Subway offers a customizable menu where customers can build their sandwiches based on their preference of meat, salads, sauces etc.
- Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees
- More than 400,000 people are employed with the company through direct as well as franchise model
- Subway has more than 30,000 stores which are present in more than 100 countries
- The annual revenue of the company is around $10 billion
- The company has a strong advertising strategy via TV campaigns, outdoor media, print ads, digital advertising, online ads and social media engagement to ensure high brand awareness
Above are the strengths in the SWOT Analysis of Subway. The strengths of Subway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Subway Weaknesses
- Immense competition in the fast food segment means limited market share growth for Subway
- Franchise management on a global level is a challenge and that can cause business operation issues
These were the weaknesses in the Subway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Subway Opportunities
- Subway can continue to expand globally and increase its business operations
- The brand can offer a localized menu depending upon the preferred food in the region of operation
- Acquisition of smaller food joints can help the brand grow and diversify
Above we covered the opportunities in Subway SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Subway
Subway Threats
- Threat from other eating joints & restaurants, as they may decline Subway's market share
- Health conscious people avoiding eating fast food
- Economic recessions and pandemics can lead to loss of customers and thus impact business operations
The threats in the SWOT Analysis of Subway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Subway SWOT analysis.
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About Subway
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Subway Overview | |
|---|---|
| Parent Company |
DeLuca Family |
| Category |
Fast food eating joints |
| Sector | |
| Tagline/ Slogan |
Eat fresh |
| USP |
Lot of varieties in vegetarian as well as non vegetarian meals |
| Subway STP | |
| Segmentation |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
| Target Market |
Children and youth from middle and upper class |
| Positioning |
A healthier, fresher alternative to conventional fast food. |
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