Subway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Subway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Subway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subway to benchmark its business & performance as compared to the competitors and industry. As of 2020, Subway is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Subway competitors and includes Subway target market, segmentation, positioning & Unique Selling Proposition (USP).

Subway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Subway Brand Analysis
Parent Company



Fast food eating joints


Food & Beverages

Tagline/ Slogan

Eat fresh


Lot of varieties in vegetarian as well as non vegetarian meals

Subway STP
Subway Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Subway Target Market

Children and youth from middle and upper class

Subway Positioning

A healthier, fresher alternative to conventional fast food.

Subway SWOT Analysis
Subway Strengths

Below are the Strengths in the SWOT Analysis of Subway:

1.Worldwide brand recognition and high brand loyalty

2. Menu reflects demand for fresh, healthy and fast food.

3. Hygenic food and quick service.

4. Customizable menu offerings.

5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees.

6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like McDonald’s

Subway Weaknesses

Here are the weaknesses in the Subway SWOT Analysis:

1. No online presence

2. Franchise management on a global level is a challenge

3. Not diversified

Subway Opportunities

Following are the Opportunities in Subway SWOT Analysis:

1.Introduce better vegetarian products

2.Introduce home delivery

3. Emerging markets and expansion abroad.

Subway Threats

The threats in the SWOT Analysis of Subway are as mentioned:

1.Threat from other eating joints/restaurants

2.Health conscious people

Subway Competition

Below are the top 8 Subway competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa Johns Pizza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Subway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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