Subway SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22228
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SWOT Analysis of Subway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subway

Parent Company

Subway

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

Eat fresh

USP

Lot of varieties in vegetarian as well as non vegetarian meals

Subway STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

A healthier, fresher alternative to conventional fast food.

Subway SWOT Analysis

Strengths

Below are the Strengths, Weaknesses, Opportunities & Threats (SWOT) of Subway :

1.Worldwide brand recognition and high brand loyalty

2. Menu reflects demand for fresh, healthy and fast food.

3. Hygenic food and quick service.

4. Customizable menu offerings.

5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees.

6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like McDonald’s

Weaknesses

1. No online presence

2. Franchise management on a global level is a challenge

3. Not diversified

Opportunities

1.Introduce better vegetarian products

2.Introduce home delivery

3. Emerging markets and expansion abroad.

Threats

1.Threat from other eating joints/restaurants

2.Health conscious people

Subway Competition

Competitors

Below are the 8 main Subway competitors :

1.KFC

2.Pizza Hut

3.Dominoes

4.McDonald's

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

The brandguide table above concludes the Subway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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