Published in Food & Beverages category by MBA Skool Team
Subway is one of the leading brands in the food & beverages sector. Subway SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Subway:
Subway is one the leading fast food chains which has a worldwide brand recognition and high brand loyalty
Subway's menu reflects demand for fresh, healthy and fast food, and it offers a wide variety of snacks
The company is known to provide hygienic food and a quick service with in-house seating and take away
Subway offers a customizable menu where customers can build their sandwiches based on their preference of meat, salads, sauces etc.
Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees
More than 400,000 people are employed with the company through direct as well as franchise model
Subway has more than 30,000 stores which are present in more than 100 countries
The annual revenue of the company is around $10 billion
The company has a strong advertising strategy via TV campaigns, outdoor media, print ads, digital advertising, online ads and social media engagement to ensure high brand awareness
Above are the strengths in the SWOT Analysis of Subway. The strengths of Subway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Immense competition in the fast food segment means limited market share growth for Subway
Franchise management on a global level is a challenge and that can cause business operation issues
These were the weaknesses in the Subway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lot of varieties in vegetarian as well as non vegetarian meals
People willing to have a hygienic and delicious non conventional meal at a restaurant
Children and youth from middle and upper class
A healthier, fresher alternative to conventional fast food.
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