Subway SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 28308

SWOT analysis of Subway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Subway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subway to benchmark its business & performance as compared to the competitors and industry. Subway is one of the leading brands in the food & beverages sector. The table below also lists the top Subway competitors and elaborates Subway market segmentation, target group, positioning & Unique Selling Proposition (USP).

Subway SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company



Fast food eating joints


Food & Beverages

Tagline/ Slogan

Eat fresh


Lot of varieties in vegetarian as well as non vegetarian meals

Subway STP

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


A healthier, fresher alternative to conventional fast food.

Subway SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Subway. Strengths are:

1.Worldwide brand recognition and high brand loyalty

2. Menu reflects demand for fresh, healthy and fast food.

3. Hygenic food and quick service.

4. Customizable menu offerings.

5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees.

6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like McDonald’s


Here are the weaknesses in the Subway SWOT Analysis:

1. No online presence

2. Franchise management on a global level is a challenge

3. Not diversified


Following are the Opportunities in Subway SWOT Analysis:

1.Introduce better vegetarian products

2.Introduce home delivery

3. Emerging markets and expansion abroad.


The threats in the SWOT Analysis of Subway are as mentioned:

1.Threat from other eating joints/restaurants

2.Health conscious people

Subway Competition

Below are the top 8 Subway competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

The brandguide table above concludes the Subway SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Subway. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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