Burger King SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Burger King analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burger King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burger King to benchmark its business & performance as compared to the competitors and industry. As of 2020, Burger King is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burger King competitors and includes Burger King target market, segmentation, positioning & Unique Selling Proposition (USP).

Burger King SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Burger King Brand Analysis
Parent Company

Restaurant Brands International

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

Where kids are King; Chicken the way you like it

USP

Burger King has a lot of burger varieties at affordable prices

Burger King STP
Burger King Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Burger King Target Market

Children and youth from middle and upper class

Burger King Positioning

The best in burgers

Burger King SWOT Analysis
Burger King Strengths

Below are the Strengths in the SWOT Analysis of Burger King:

1. Burger King is a hugely popular brand name and high brand loyalty

2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant.

3. Product differentiation with large size

4. Growth model not very capital intensive and hence can grow rapidly

5. Strong brand equity in fast food has made Burger King a popular brand

6. More than 30000+ people are employed with the brand

7. Burger King is present at more than 15000 locations in more than 100 countries

Burger King Weaknesses

Here are the weaknesses in the Burger King SWOT Analysis:

1. High fat and high calorie food not good for health conscious people

2. Intense competition means limited market share growth for Burger King

Burger King Opportunities

Following are the Opportunities in Burger King SWOT Analysis:

1. Expanding home delivery can really boost Burger King's sales

2. Open new branches and outlets at new locations

3. Advertise more and give discounts to capture new market

4. Product improvement, tailoring it as per tastes of people around the world can boost Burger King's business worldwide

Burger King Threats

The threats in the SWOT Analysis of Burger King are as mentioned:

1. Threat from other eating joints/restaurants, which can impact Burger King's market share

2. Health concerns among general public regarding fast food

3. Food costs are rising higher than standard inflation

Burger King Competition
Competitors

Below are the top 8 Burger King competitors:

1.KFC

2.Pizza Hut

3.Dominos

4.McDonalds

5.Subway

6.Smokin Joes Pizza

7.Taco Bell

8.Papa Johns Pizza


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger King. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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