SWOT analysis of Burger King analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burger King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Burger King to benchmark its business & performance as compared to the competitors and industry. Burger King is one of the leading brands in the food & beverages sector. The table below also lists the top Burger King competitors and elaborates Burger King market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Burger King Brand Analysis | |
|---|---|
| Parent Company |
Restaurant Brands International |
| Category |
Fast food eating joints |
| Sector | |
| Tagline/ Slogan |
Where kids are King; Chicken the way you like it |
| USP |
Burger King has a lot of burger varieties at affordable prices |
| Burger King STP | |
| Segment |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
| Target Group |
Children and youth from middle and upper class |
| Positioning |
The best in burgers |
| Burger King SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burger King. Strengths are: 1. Burger King is a hugely popular brand name and high brand loyalty 2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant. 3. Product differentiation with large size 4. Growth model not very capital intensive and hence can grow rapidly 5. Strong brand equity in fast food has made Burger King a popular brand 6. More than 30000+ people are employed with the brand 7. Burger King is present at more than 15000 locations in more than 100 countries |
| Weaknesses |
Here are the weaknesses in the Burger King SWOT Analysis: 1. High fat and high calorie food not good for health conscious people 2. Intense competition means limited market share growth for Burger King |
| Opportunities |
Following are the Opportunities in Burger King SWOT Analysis: 1. Expanding home delivery can really boost Burger King's sales 2. Open new branches and outlets at new locations 3. Advertise more and give discounts to capture new market 4. Product improvement, tailoring it as per tastes of people around the world can boost Burger King's business worldwide |
| Threats |
The threats in the SWOT Analysis of Burger King are as mentioned: 1. Threat from other eating joints/restaurants, which can impact Burger King's market share 2. Health concerns among general public regarding fast food 3. Food costs are rising higher than standard inflation |
| Burger King Competition | |
| Competitors |
Below are the top 8 Burger King competitors: 1.KFC 3.Domino's 4.McDonald's 5.Subway |
The brandguide table above concludes the Burger King SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger King. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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