Burger King SWOT Analysis, Competitors & USP
SWOT analysis of Burger King analyses the brand by its strengths, weaknesses, opportunities & threats. In Burger King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Burger King to benchmark its business & performance as compared to the competitors. Burger King is one of the leading brands in the food & beverages sector.
The table below lists the Burger King SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burger King competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Burger King Brand Analysis | |
|---|---|
| Parent Company |
Restaurant Brands International |
| Category |
Fast food eating joints |
| Sector | |
| Tagline/ Slogan |
Where kids are King; Chicken the way you like it |
| USP |
Burger King has a lot of burger varieties at affordable prices |
| Burger King STP | |
| Segment |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
| Target Group |
Children and youth from middle and upper class |
| Positioning |
The best in burgers |
| SWOT Analysis of Burger King | |
| Burger King Strengths |
Below are the Strengths in the SWOT Analysis of Burger King: 1. Burger King is a hugely popular brand name in the fast food industry with a high brand loyalty 2. Burger King serves close to a billion burgers every year globally 3. Product differentiation is focused of the brand based on geography and demographics 4. The brand has grown globally by opening in new geographies as well as creating a localized menu 5. Burger King has a strong brand equity in fast food segment world over 6. More than 20,000 people are employed with the brand 7. Burger King is present at more than 15000 locations in more than 70 countries 8. The annual revenue of the company is more than $1.5 billion 9. The brand has also introduced a loyalty program to target its repeat customers & provide them with an additional incentive 10. Burger King's sales have increased with the growth of online food ordering & home deliveries |
| Burger King Weaknesses |
Here are the weaknesses in the Burger King SWOT Analysis: 1. Alleged high fat and high calorie food not good for health conscious people 2. Intense competition means limited market share growth for Burger King |
| Burger King Opportunities |
Following are the Opportunities in Burger King SWOT Analysis: 1. Expanding home delivery options for customers can really boost Burger King's sales 2. Open new branches and outlets at new locations can help the brand grow geographically 3. The company can advertise more and give discounts to capture new market 4. Product improvement & innovation by tailoring it as per tastes of people around the world can boost Burger King's business worldwide |
| Burger King Threats |
The threats in the SWOT Analysis of Burger King are as mentioned: 1. Threat from other eating joints & restaurants, which can impact Burger King's market share 2. Health concerns among general public regarding fast food 3. Food costs are rising higher than standard inflation which lead to decline in margins |
| Burger King Competition | |
| Burger King Competitors |
Below are the top 8 competitors of Burger King: 1. KFC 2. Pizza Hut 3. Domino's 4. McDonald's 5. Subway 7. Taco Bell |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger King. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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