Published in Food & Beverages category by MBA Skool Team
Burger King is one of the leading brands in the food & beverages sector. Burger King SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Burger King:
Burger King is a hugely popular brand name in the fast food industry with a high brand loyalty
Burger King serves close to a billion burgers every year globally
Product differentiation is focused of the brand based on geography and demographics
The brand has grown globally by opening in new geographies as well as creating a localized menu
Burger King has a strong brand equity in fast food segment world over
More than 20,000 people are employed with the brand
Burger King is present at more than 15000 locations in more than 70 countries
The annual revenue of the company is more than $1.5 billion
The brand has also introduced a loyalty program to target its repeat customers & provide them with an additional incentive
Burger King's sales have increased with the growth of online food ordering & home deliveries
Above are the strengths in the SWOT Analysis of Burger King. The strengths of Burger King looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burger King Weaknesses
Alleged high fat and high calorie food not good for health conscious people
Intense competition means limited market share growth for Burger King
These were the weaknesses in the Burger King SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burger King has a lot of burger varieties at affordable prices
Burger King STP
People willing to have a hygienic and delicious non conventional meal at a restaurant
Children and youth from middle and upper class
The best in burgers
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