Papa John's Pizza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 20108

SWOT Analysis of Papa John's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa John's Pizza

Parent Company

Papa John's Pizza


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Better ingredients better pizza


Low cost yet hygienic pizza

Papa John's Pizza STP


People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Most tasty pizzas

Papa John's Pizza SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Papa John's Pizza :

1.Good brand name and high brand loyalty

2.High quality Ingredients

3.Strong employee training program

4. Efficient restaurant layout


1. Limited menu items.

2.Franchise management

3. Limited number of stores


1.New menu items

2.Venture more into home delivery

3.Venture into newer markets

4.Create more brand awareness


1. Papa John‟s competition offers many varying menu items where as Papa John‟s only offers a select offering of pizza, appetizers, and drinks.

2.Health conscious people

Papa John's Pizza Competition


Below are the 7 main Papa John's Pizza competitors :


2.Pizza Hut




6.Smokin Joes Pizza

7.Taco Bell

The brandguide table above concludes the Papa John's Pizza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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