Papa Johns Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Papa Johns Pizza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Papa Johns Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Papa Johns Pizza to benchmark its business & performance as compared to the competitors and industry. As of 2020, Papa Johns Pizza is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Papa Johns Pizza competitors and includes Papa Johns Pizza target market, segmentation, positioning & Unique Selling Proposition (USP).

Papa Johns Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Papa Johns Pizza Brand Analysis
Parent Company

Papa John's Pizza


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Better ingredients better pizza


Low cost yet hygienic pizza

Papa Johns Pizza STP
Papa Johns Pizza Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Papa Johns Pizza Target Market

Children and youth from middle and upper class

Papa Johns Pizza Positioning

Most tasty pizzas

Papa Johns Pizza SWOT Analysis
Papa Johns Pizza Strengths

Below are the Strengths in the SWOT Analysis of Papa Johns Pizza:

1.Good brand name and high brand loyalty

2.High quality Ingredients

3.Strong employee training program

4. Efficient restaurant layout

Papa Johns Pizza Weaknesses

Here are the weaknesses in the Papa Johns Pizza SWOT Analysis:

1. Limited menu items.

2.Franchise management

3. Limited number of stores

Papa Johns Pizza Opportunities

Following are the Opportunities in Papa Johns Pizza SWOT Analysis:

1.New menu items

2.Venture more into home delivery

3.Venture into newer markets

4.Create more brand awareness

Papa Johns Pizza Threats

The threats in the SWOT Analysis of Papa Johns Pizza are as mentioned:

1. Papa John‟s competition offers many varying menu items where as Papa John‟s only offers a select offering of pizza, appetizers, and drinks.

2.Health conscious people

Papa Johns Pizza Competition

Below are the top 8 Papa Johns Pizza competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Papa Johns Pizza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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