Smokin Joes Pizza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5388

SWOT analysis of Smokin Joes Pizza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smokin Joes Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smokin Joes Pizza to benchmark its business & performance as compared to the competitors and industry. Smokin Joes Pizza is one of the leading brands in the food & beverages sector. The table below also lists the top Smokin Joes Pizza competitors and elaborates Smokin Joes Pizza market segmentation, target group, positioning & Unique Selling Proposition (USP).

Smokin Joes Pizza SWOT, Competitors, Marketing STP & Brand analysis Table

Smokin Joes

Parent Company

Smokin Joes


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Fresh Pizzas


Freshly made pizzas

Smokin Joes Pizza STP

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Hot and fresh pizzas

Smokin Joes Pizza SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smokin Joes Pizza. Strengths are:

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service

4. Low pricing

5. Indianized menu.


Here are the weaknesses in the Smokin Joes Pizza SWOT Analysis:

1.Brand Recall

2.Few outlets

3.Market visibility

4. All over India presence


Following are the Opportunities in Smokin Joes Pizza SWOT Analysis:

1.Have more new and innovative products

2.Venture more into home delivery

3. Increase in disposable income.


The threats in the SWOT Analysis of Smokin Joes Pizza are as mentioned:

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Smokin Joes Pizza Competition

Below are the top 7 Smokin Joes Pizza competitors:


2.Pizza Hut




6.Papa John's Pizza


The brandguide table above concludes the Smokin Joes Pizza SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smokin Joes Pizza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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