Smokin Joes Pizza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4702

SWOT Analysis of Smokin Joes Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smokin Joes

Parent Company

Smokin Joes


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Fresh Pizzas


Freshly made pizzas

Smokin Joes Pizza STP


People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Hot and fresh pizzas

Smokin Joes Pizza SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smokin Joes Pizza. Strengths are:

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service

4. Low pricing

5. Indianized menu.


Here are the weaknesses of Smokin Joes Pizza :

1.Brand Recall

2.Few outlets

3.Market visibility

4. All over India presence


Following are the Opportunities of Smokin Joes Pizza :

1.Have more new and innovative products

2.Venture more into home delivery

3. Increase in disposable income.


The threats of Smokin Joes Pizza are as mentioned :

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Smokin Joes Pizza Competition


Below are the 7 main Smokin Joes Pizza competitors :


2.Pizza Hut




6.Papa John's Pizza


The brandguide table above concludes the Smokin Joes Pizza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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