Smokin Joes Pizza SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Smokin Joes Pizza analyses the brand by its strengths, weaknesses, opportunities & threats. In Smokin Joes Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smokin Joes Pizza to benchmark its business & performance as compared to the competitors. Smokin Joes Pizza is one of the leading brands in the food & beverages sector.

The article below lists the Smokin Joes Pizza SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smokin Joes Pizza competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Smokin Joes Pizza

Smokin Joes Pizza Overview
Parent Company

Smokin Joes

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

Fresh Pizzas

USP

Freshly made pizzas

Smokin Joes Pizza STP
Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Market

Children and youth from middle and upper class

Positioning

Hot and fresh pizzas

SWOT Analysis of Smokin Joes Pizza

For Smokin Joes Pizza, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Smokin Joes Pizza SWOT Analysis:

Smokin Joes Pizza Strengths

The strengths of Smokin Joes Pizza looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Smokin Joes Pizza :

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service offered by Smokin Joes

3.Smokin Joes Pizza offers in-seat restaurants as well as efficient home delivery services

4. Low pricing as compared to some of the expensive competitors

5. Glocalized menu has helped the brand grow

Smokin Joes Pizza Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Smokin Joes Pizza SWOT Analysis:

1.Limited brand visibility and outlets as compared to other top players

2. Lower market share in a very tough food business market


Smokin Joes Pizza Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Smokin Joes Pizza SWOT Analysis:

1.Have more new and innovative products

2.Venture more into home delivery more aggressively

3. Increase in disposable income.


Smokin Joes Pizza Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Smokin Joes Pizza are as mentioned:

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Smokin Joes Pizza Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Smokin Joes Pizza:

1.KFC

2.Pizza Hut

3.Dominos

4.Subway

5.Burger King

6.McDonalds

7.Taco Bell

8.Papa Johns Pizza


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smokin Joes Pizza. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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