Smokin Joes Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Smokin Joes Pizza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smokin Joes Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smokin Joes Pizza to benchmark its business & performance as compared to the competitors and industry. As of 2020, Smokin Joes Pizza is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smokin Joes Pizza competitors and includes Smokin Joes Pizza target market, segmentation, positioning & Unique Selling Proposition (USP).

Smokin Joes Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Smokin Joes Pizza Brand Analysis
Parent Company

Smokin Joes


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Fresh Pizzas


Freshly made pizzas

Smokin Joes Pizza STP
Smokin Joes Pizza Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Smokin Joes Pizza Target Market

Children and youth from middle and upper class

Smokin Joes Pizza Positioning

Hot and fresh pizzas

Smokin Joes Pizza SWOT Analysis
Smokin Joes Pizza Strengths

Below are the Strengths in the SWOT Analysis of Smokin Joes Pizza:

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service offered by Smokin Joes

3.Smokin Joes Pizza offers in-seat restaurants as well as efficient home delivery services

4. Low pricing as compared to some of the expensive competitors

5. Glocalized menu has helped the brand grow

Smokin Joes Pizza Weaknesses

Here are the weaknesses in the Smokin Joes Pizza SWOT Analysis:

1.Limited brand visibility and outlets as compared to other top players

2. Lower market share in a very tough food business market

Smokin Joes Pizza Opportunities

Following are the Opportunities in Smokin Joes Pizza SWOT Analysis:

1.Have more new and innovative products

2.Venture more into home delivery more aggressively

3. Increase in disposable income.

Smokin Joes Pizza Threats

The threats in the SWOT Analysis of Smokin Joes Pizza are as mentioned:

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Smokin Joes Pizza Competition

Below are the top 8 Smokin Joes Pizza competitors:


2.Pizza Hut



5.Burger King


7.Taco Bell

8.Papa Johns Pizza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smokin Joes Pizza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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