Smokin Joes Pizza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4824

SWOT analysis of Smokin Joes Pizza analyses the brand/company with its strengths, weaknesses, opportunities & threats. Smokin Joes Pizza is one of the leading brands in the food & beverages sector. The table below also lists the top Smokin Joes Pizza competitors and elaborates Smokin Joes Pizza segmentation, targeting, positioning & USP.

Smokin Joes

Parent Company

Smokin Joes

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

Fresh Pizzas

USP

Freshly made pizzas

Smokin Joes Pizza STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Hot and fresh pizzas

Smokin Joes Pizza SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smokin Joes Pizza. Strengths are:

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service

4. Low pricing

5. Indianized menu.

Weaknesses

Here are the weaknesses in the Smokin Joes Pizza SWOT Analysis:

1.Brand Recall

2.Few outlets

3.Market visibility

4. All over India presence

Opportunities

Following are the Opportunities in Smokin Joes Pizza SWOT Analysis:

1.Have more new and innovative products

2.Venture more into home delivery

3. Increase in disposable income.

Threats

The threats in the SWOT Analysis of Smokin Joes Pizza are as mentioned:

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Smokin Joes Pizza Competition

Competitors

Below are the top 7 Smokin Joes Pizza competitors:

1.KFC

2.Pizza Hut

3.Dominoes

4.McDonald's

5.Subway

6.Papa John's Pizza

7.TacoBell


The brandguide table above concludes the Smokin Joes Pizza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Smokin Joes Pizza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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