Mountain Dew SWOT Analysis, Competitors & USP

Mountain Dew SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mountain Dew, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Dew to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mountain Dew is one of the leading brands in the food & beverages sector.

The article below lists the Mountain Dew SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mountain Dew SWOT Analysis:

SWOT Analysis of Mountain Dew

For Mountain Dew, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mountain Dew Strengths

The strengths of Mountain Dew looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mountain Dew :

1. Strong brand awareness, recall through memorable advertisements

2. Unique taste and clear positioning attracts a strong brand following

3. International brand with lot of resources to grow in the markets

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Mountain Dew Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mountain Dew SWOT Analysis:

1. A lot of investment is required for branding exercises

2. Stiff competition means limited market share

Mountain Dew Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mountain Dew SWOT Analysis:

1. Innovate a new healthy drink with citrus fruit flavor

2. Multiple flavors already exist in foreign markets – launch them here

Mountain Dew Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mountain Dew are as mentioned:

1. Sprite, its strongest competitor is well entrenched in the market

2. Pepsi may cut its marketing budget in the future

3. Lot of local drinks and Nimboo based brands are posing a threat

Mountain Dew Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mountain Dew:

1. Sprite

2. Limca

3. 7Up

Hence this concludes the Mountain Dew SWOT analysis.

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About Mountain Dew

Mountain Dew Overview
Parent Company	Pepsi Co
Category	Beverages
Sector	Food & Beverages
Tagline/ Slogan	Darr ke Aage Jeet hai
USP	High energy Extreme citrus taste
Mountain Dew STP
Segmentation	Aerated beverages and softdrinks
Target Market	Young individuals from the upper and middle class
Positioning	Celebrating the bold, adventurous and rebellious spirit of youth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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