Mountain Dew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mountain Dew analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mountain Dew SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Dew to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mountain Dew is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mountain Dew competitors and includes Mountain Dew target market, segmentation, positioning & Unique Selling Proposition (USP).

Mountain Dew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mountain Dew Brand Analysis
Parent Company

Pepsi Co

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Darr ke Aage Jeet hai

USP

High energy Extreme citrus taste

Mountain Dew STP
Mountain Dew Segmentation

Aerated beverages and softdrinks

Mountain Dew Target Market

Young individuals from the upper and middle class

Mountain Dew Positioning

Celebrating the bold, adventurous and rebellious spirit of youth

Mountain Dew SWOT Analysis
Mountain Dew Strengths

Below are the Strengths in the SWOT Analysis of Mountain Dew:

1. Strong brand awareness, recall through memorable advertisements

2. Unique taste and clear positioning attracts a strong brand following

3. International brand with lot of resources to grow in the markets

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Mountain Dew Weaknesses

Here are the weaknesses in the Mountain Dew SWOT Analysis:

1. A lot of investment is required for branding exercises

2. Stiff competition means limited market share

Mountain Dew Opportunities

Following are the Opportunities in Mountain Dew SWOT Analysis:

1. Innovate a new healthy drink with citrus fruit flavor

2. Multiple flavors already exist in foreign markets – launch them here

Mountain Dew Threats

The threats in the SWOT Analysis of Mountain Dew are as mentioned:

1. Sprite, its strongest competitor is well entrenched in the market

2. Pepsi may cut its marketing budget in the future

3. Lot of local drinks and Nimboo based brands are posing a threat

Mountain Dew Competition
Competitors

Below are the top 3 Mountain Dew competitors:

1. Sprite

2. Limca

3. 7Up


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mountain Dew. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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