Mountain Dew SWOT Analysis, Competitors & USP
SWOT analysis of Mountain Dew analyses the brand by its strengths, weaknesses, opportunities & threats. In Mountain Dew SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mountain Dew to benchmark its business & performance as compared to the competitors. Mountain Dew is one of the leading brands in the food & beverages sector.
The table below lists the Mountain Dew SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mountain Dew competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Mountain Dew Brand Analysis | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Darr ke Aage Jeet hai |
| USP |
High energy Extreme citrus taste |
| Mountain Dew STP | |
| Segment |
Aerated beverages and softdrinks |
| Target Group |
Young individuals from the upper and middle class |
| Positioning |
Celebrating the bold, adventurous and rebellious spirit of youth |
| SWOT Analysis of Mountain Dew | |
| Mountain Dew Strengths |
Below are the Strengths in the SWOT Analysis of Mountain Dew: 1. Strong brand awareness, recall through memorable advertisements 2. Unique taste and clear positioning attracts a strong brand following 3. International brand with lot of resources to grow in the markets 4. Good distribution and availability of the product 5. Strong brand name of the parent company adds value |
| Mountain Dew Weaknesses |
Here are the weaknesses in the Mountain Dew SWOT Analysis: 1. A lot of investment is required for branding exercises 2. Stiff competition means limited market share |
| Mountain Dew Opportunities |
Following are the Opportunities in Mountain Dew SWOT Analysis: 1. Innovate a new healthy drink with citrus fruit flavor 2. Multiple flavors already exist in foreign markets – launch them here |
| Mountain Dew Threats |
The threats in the SWOT Analysis of Mountain Dew are as mentioned: 1. Sprite, its strongest competitor is well entrenched in the market 2. Pepsi may cut its marketing budget in the future 3. Lot of local drinks and Nimboo based brands are posing a threat |
| Mountain Dew Competition | |
| Mountain Dew Competitors |
Below are the top 3 competitors of Mountain Dew: 1. Sprite 2. Limca 3. 7Up |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mountain Dew. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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