Mountain Dew SWOT Analysis, USP & Competitors

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SWOT Analysis of Mountain Dew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mountain Dew

Parent Company

Pepsi Co




Food and Beverages

Tagline/ Slogan

Darr ke Aage Jeet hai


High energy Extreme citrus taste



Aerated beverages and softdrinks

Target Group

Young individuals from the upper and middle class


Celebrating the bold, adventurous and rebellious spirit of youth

SWOT Analysis


1. Strong brand awareness, recall through memorable advertisements

2. Unique taste and clear positioning attracts a strong brand following

3. International brand with lot of resources to grow in the markets

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. A lot of investment is required for branding exercises

2. Stiff competition means limited market share


1. Innovate a new healthy drink with citrus fruit flavor

2. Multiple flavors already exist in foreign markets – launch them here


1. Sprite, its strongest competitor is well entrenched in the market

2. Pepsi may cut its marketing budget in the future

3. Lot of local drinks and Nimboo based brands are posing a threat



1. Sprite

2. Limca

3. 7Up

The table above concludes the Mountain Dew SWOT analysis along with its marketing and brand parameters.


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