Slice SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Slice analyses the brand by its strengths, weaknesses, opportunities & threats. In Slice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Slice to benchmark its business & performance as compared to the competitors. Slice is one of the leading brands in the food & beverages sector.

The article below lists the Slice SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Slice SWOT Analysis:

SWOT Analysis of Slice

For Slice, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Slice Strengths

The strengths of Slice looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Slice :

1. Strong brand awareness, recall through memorable advertisements

2. Intense chemistry between celebrity brand ambassadors and brand positioning

3. Experiencing very fast growth due to excellent advertising through TVCs

4. Different pack sizes to cater to varying needs of the consumers

5. Good distribution and availability

6. Strong backing by the parent company adds value to the brand

Slice Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Slice SWOT Analysis:

1. Perceived as just a fun drink and not as a health drink

2. Intense competition means market share is less and high brand switching exists


Slice Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Slice SWOT Analysis:

1. Shift in consumer behavior from carbonated drinks towards NCSD

2. Strong brand equity can be leveraged to launch more flavors

Slice Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Slice are as mentioned:

1. Competitors like Frooti and Maaza have a bigger market share

2. Substitutes for Mango drinks like Tropicana and Real are growing

3. Too dependent on just one brand ambassador, a risky situation


Slice Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Slice:

1. Frooti

2. Maaza

3. Tropicana

4. Dabur Real Juice

Hence this concludes the Slice SWOT analysis.

Continue reading more about the brand/company.

About Slice

Slice Overview
Parent Company

Pepsi Co

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Pure mango pleasre; Aamsutra; Ab Ras Barsega

USP

Mango for all seasons

Slice STP
Segmentation

Demographic, psychographic

Target Market

Youth in their late teens and twenties

Positioning

Pure Mango Pleasure


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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