Slice SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4928

SWOT analysis of Slice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Slice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Slice to benchmark its business & performance as compared to the competitors and industry. Slice is one of the leading brands in the food & beverages sector. The table below also lists the top Slice competitors and elaborates Slice market segmentation, target group, positioning & Unique Selling Proposition (USP).

Slice SWOT, Competitors, Marketing STP & Brand analysis Table
Slice Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Pure mango pleasre; Aamsutra; Ab Ras Barsega


Mango for all seasons

Slice STP

Demographic, psychographic

Target Group

Youth in their late teens and twenties


Pure Mango Pleasure

Slice SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Slice. Strengths are:

1. Strong brand awareness, recall through memorable advertisements

2. Intense chemistry between celebrity brand ambassadors and brand positioning

3. Experiencing very fast growth due to excellent advertising through TVCs

4. Different pack sizes to cater to varying needs of the consumers

5. Good distribution and availability

6. Strong backing by the parent company adds value to the brand


Here are the weaknesses in the Slice SWOT Analysis:

1. Perceived as just a fun drink and not as a health drink

2. Intense competition means market share is less and high brand switching exists


Following are the Opportunities in Slice SWOT Analysis:

1. Shift in consumer behavior from carbonated drinks towards NCSD

2. Strong brand equity can be leveraged to launch more flavors


The threats in the SWOT Analysis of Slice are as mentioned:

1. Competitors like Frooti and Maaza have a bigger market share

2. Substitutes for Mango drinks like Tropicana and Real are growing

3. Too dependent on just one brand ambassador, a risky situation

Slice Competition

Below are the top 4 Slice competitors:

1. Frooti

2. Maaza

3. Tropicana

4. Dabur Real Juice

The brandguide table above concludes the Slice SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Slice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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