Slice SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4019

SWOT Analysis of Slice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Pure mango pleasre; Aamsutra; Ab Ras Barsega


Mango for all seasons

Slice STP


Demographic, psychographic

Target Group

Youth in their late teens and twenties


Pure Mango Pleasure

Slice SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Slice :

1. Strong brand awareness, recall through memorable advertisements

2. Intense chemistry between celebrity brand ambassadors and brand positioning

3. Experiencing very fast growth due to excellent advertising through TVCs

4. Different pack sizes to cater to varying needs of the consumers

5. Good distribution and availability

6. Strong backing by the parent company adds value to the brand


1. Perceived as just a fun drink and not as a health drink

2. Intense competition means market share is less and high brand switching exists


1. Shift in consumer behavior from carbonated drinks towards NCSD

2. Strong brand equity can be leveraged to launch more flavors


1. Competitors like Frooti and Maaza have a bigger market share

2. Substitutes for Mango drinks like Tropicana and Real are growing

3. Too dependent on just one brand ambassador, a risky situation

Slice Competition


Below are the 4 main Slice competitors :

1. Frooti

2. Maaza

3. Tropicana

4. Dabur Real Juice

The brandguide table above concludes the Slice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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