Slice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Pepsi Co

Beverages

Food & Beverages

Pure mango pleasre; Aamsutra; Ab Ras Barsega

Mango for all seasons

Demographic, psychographic

Youth in their late teens and twenties

Pure Mango Pleasure

Below are the Strengths in the SWOT Analysis of Slice:

1. Strong brand awareness, recall through memorable advertisements

2. Intense chemistry between celebrity brand ambassadors and brand positioning

3. Experiencing very fast growth due to excellent advertising through TVCs

4. Different pack sizes to cater to varying needs of the consumers

5. Good distribution and availability

6. Strong backing by the parent company adds value to the brand

Here are the weaknesses in the Slice SWOT Analysis:

1. Perceived as just a fun drink and not as a health drink

2. Intense competition means market share is less and high brand switching exists

Following are the Opportunities in Slice SWOT Analysis:

1. Shift in consumer behavior from carbonated drinks towards NCSD

2. Strong brand equity can be leveraged to launch more flavors

The threats in the SWOT Analysis of Slice are as mentioned:

1. Competitors like Frooti and Maaza have a bigger market share

2. Substitutes for Mango drinks like Tropicana and Real are growing

3. Too dependent on just one brand ambassador, a risky situation

Below are the top 4 Slice competitors:

1. Frooti

2. Maaza

3. Tropicana

4. Dabur Real Juice