Slice SWOT Analysis, Competitors & USP
SWOT analysis of Slice analyses the brand by its strengths, weaknesses, opportunities & threats. In Slice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Slice to benchmark its business & performance as compared to the competitors. Slice is one of the leading brands in the food & beverages sector.
The table below lists the Slice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Slice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Slice Brand Analysis | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Pure mango pleasre; Aamsutra; Ab Ras Barsega |
| USP |
Mango for all seasons |
| Slice STP | |
| Segment |
Demographic, psychographic |
| Target Group |
Youth in their late teens and twenties |
| Positioning |
Pure Mango Pleasure |
| SWOT Analysis of Slice | |
| Slice Strengths |
Below are the Strengths in the SWOT Analysis of Slice: 1. Strong brand awareness, recall through memorable advertisements 2. Intense chemistry between celebrity brand ambassadors and brand positioning 3. Experiencing very fast growth due to excellent advertising through TVCs 4. Different pack sizes to cater to varying needs of the consumers 5. Good distribution and availability 6. Strong backing by the parent company adds value to the brand |
| Slice Weaknesses |
Here are the weaknesses in the Slice SWOT Analysis: 1. Perceived as just a fun drink and not as a health drink 2. Intense competition means market share is less and high brand switching exists |
| Slice Opportunities |
Following are the Opportunities in Slice SWOT Analysis: 1. Shift in consumer behavior from carbonated drinks towards NCSD 2. Strong brand equity can be leveraged to launch more flavors |
| Slice Threats |
The threats in the SWOT Analysis of Slice are as mentioned: 1. Competitors like Frooti and Maaza have a bigger market share 2. Substitutes for Mango drinks like Tropicana and Real are growing 3. Too dependent on just one brand ambassador, a risky situation |
| Slice Competition | |
| Slice Competitors |
Below are the top 4 competitors of Slice: 1. Frooti 2. Maaza 3. Tropicana |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Slice. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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