Slice SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Slice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Slice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Slice to benchmark its business & performance as compared to the competitors and industry. Slice is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Slice competitors and includes Slice target market, segmentation, positioning & Unique Selling Proposition (USP).

Slice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Slice Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Pure mango pleasre; Aamsutra; Ab Ras Barsega


Mango for all seasons

Slice STP
Slice Segmentation

Demographic, psychographic

Slice Target Market

Youth in their late teens and twenties

Slice Positioning

Pure Mango Pleasure

Slice SWOT Analysis
Slice Strengths

Below are the Strengths in the SWOT Analysis of Slice:

1. Strong brand awareness, recall through memorable advertisements

2. Intense chemistry between celebrity brand ambassadors and brand positioning

3. Experiencing very fast growth due to excellent advertising through TVCs

4. Different pack sizes to cater to varying needs of the consumers

5. Good distribution and availability

6. Strong backing by the parent company adds value to the brand

Slice Weaknesses

Here are the weaknesses in the Slice SWOT Analysis:

1. Perceived as just a fun drink and not as a health drink

2. Intense competition means market share is less and high brand switching exists

Slice Opportunities

Following are the Opportunities in Slice SWOT Analysis:

1. Shift in consumer behavior from carbonated drinks towards NCSD

2. Strong brand equity can be leveraged to launch more flavors

Slice Threats

The threats in the SWOT Analysis of Slice are as mentioned:

1. Competitors like Frooti and Maaza have a bigger market share

2. Substitutes for Mango drinks like Tropicana and Real are growing

3. Too dependent on just one brand ambassador, a risky situation

Slice Competition

Below are the top 4 Slice competitors:

1. Frooti

2. Maaza

3. Tropicana

4. Dabur Real Juice

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Slice. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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