SWOT Analysis of Slice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Slice |
|
Parent Company |
Pepsi Co |
Category |
Beverages |
Sector |
|
Tagline/ Slogan |
Pure mango pleasre; Aamsutra; Ab Ras Barsega |
USP |
Mango for all seasons |
Slice STP |
|
Segment |
Demographic, psychographic |
Target Group |
Youth in their late teens and twenties |
Positioning |
Pure Mango Pleasure |
Slice SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Slice : 1. Strong brand awareness, recall through memorable advertisements 2. Intense chemistry between celebrity brand ambassadors and brand positioning 3. Experiencing very fast growth due to excellent advertising through TVCs 4. Different pack sizes to cater to varying needs of the consumers 5. Good distribution and availability 6. Strong backing by the parent company adds value to the brand |
Weaknesses |
1. Perceived as just a fun drink and not as a health drink 2. Intense competition means market share is less and high brand switching exists |
Opportunities |
1. Shift in consumer behavior from carbonated drinks towards NCSD 2. Strong brand equity can be leveraged to launch more flavors |
Threats |
1. Competitors like Frooti and Maaza have a bigger market share 2. Substitutes for Mango drinks like Tropicana and Real are growing 3. Too dependent on just one brand ambassador, a risky situation |
Slice Competition |
|
Competitors |
Below are the 4 main Slice competitors : 1. Frooti 2. Maaza 3. Tropicana |
The brandguide table above concludes the Slice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Slice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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