Big Babol SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5255

SWOT analysis of Big Babol analyses the brand/company with its strengths, weaknesses, opportunities & threats. Big Babol is one of the leading brands in the food & beverages sector. The table below also lists the top Big Babol competitors and elaborates Big Babol segmentation, targeting, positioning & USP.

Big Babol

Parent Company

Perfetti van Melle


Chewing Gum


Food & Beverages

Tagline/ Slogan

Bade Kaam ki Cheez


Soft chewy sweet flavored gum

Big Babol STP


People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Fun filled chewing gum for fun loving children

Big Babol SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Babol. Strengths are:

1.One of the major bubble gum brands in India and popular globally

2.With Perfettis distribution, its available in over 120 countries

3.Attractive Packaging to attract children

4.High Quality product which is priced relatively low

5 Flavors like Decision Gum


Here are the weaknesses in the Big Babol SWOT Analysis:

1.Is able to target only kids hence limited segment
2. Market penetration in rural areas is limited


Following are the Opportunities in Big Babol SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with hotels, restaurants etc


The threats in the SWOT Analysis of Big Babol are as mentioned:

1.Competition from other international brands

2.Competition from domestic and local manufacturers

3.Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

Big Babol Competition


Below are the top 3 Big Babol competitors:

1.Orbit Chewing gum

2.Center Fresh

3.Fusion Gum

The brandguide table above concludes the Big Babol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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