Published in Food & Beverages category by MBA Skool Team
Big Babol is one of the leading brands in the food & beverages sector. Big Babol SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Babol:
One of the major bubble gum brands in India and popular globally
With Perfettis distribution, its available in over 120 countries
Attractive Packaging to attract children
High Quality product which is priced relatively low
Flavors like Decision Gum
Above are the strengths in the SWOT Analysis of Big Babol. The strengths of Big Babol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Babol Weaknesses
Is able to target only kids hence limited segment
Market penetration in rural areas is limited
These were the weaknesses in the Big Babol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Babol Opportunities
Innovation within the brand
Sugar free products
Tie-ups with hotels, restaurants etc
Above we covered the opportunities in Big Babol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Babol Threats
Competition from other international brands
Competition from domestic and local manufacturers
Bubble Gums are considered childish these days and people are moving on to more gums like Orbit
The threats in the SWOT Analysis of Big Babol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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