Big Babol SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Big Babol analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Big Babol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Babol to benchmark its business & performance as compared to the competitors and industry. Big Babol is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Babol competitors and includes Big Babol target market, segmentation, positioning & Unique Selling Proposition (USP).

Big Babol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Big Babol

Parent Company

Perfetti van Melle

Category

Chewing Gum

Sector

Food & Beverages

Tagline/ Slogan

Bade Kaam ki Cheez

USP

Soft chewy sweet flavored gum

Big Babol STP
Big Babol Segmentation

People looking to have mint and gum

Big Babol Target Market

Children and youth middle and upper class people

Big Babol Positioning

Fun filled chewing gum for fun loving children

Big Babol SWOT Analysis
Big Babol Strengths

Below are the Strengths in the SWOT Analysis of Big Babol:

1.One of the major bubble gum brands in India and popular globally

2.With Perfettis distribution, its available in over 120 countries

3.Attractive Packaging to attract children

4.High Quality product which is priced relatively low

5 Flavors like Decision Gum

Big Babol Weaknesses

Here are the weaknesses in the Big Babol SWOT Analysis:

1.Is able to target only kids hence limited segment
2. Market penetration in rural areas is limited

Big Babol Opportunities

Following are the Opportunities in Big Babol SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with hotels, restaurants etc

Big Babol Threats

The threats in the SWOT Analysis of Big Babol are as mentioned:

1.Competition from other international brands

2.Competition from domestic and local manufacturers

3.Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

Big Babol Competition
Competitors

Below are the top 3 Big Babol competitors:

1.Orbit Chewing gum

2.Center Fresh

3.Fusion Gum

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Babol. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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