Big Babol SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4752
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SWOT Analysis of Big Babol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Babol

Parent Company

Perfetti van Melle

Category

Chewing Gum

Sector

Food & Beverages

Tagline/ Slogan

Bade Kaam ki Cheez

USP

Soft chewy sweet flavored gum

Big Babol STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper class people

Positioning

Fun filled chewing gum for fun loving children

Big Babol SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Babol :

1.One of the major bubble gum brands in India and popular globally

2.With Perfettis distribution, its available in over 120 countries

3.Attractive Packaging to attract children

4.High Quality product which is priced relatively low

5 Flavors like Decision Gum

Weaknesses

1.Is able to target only kids hence limited segment
2. Market penetration in rural areas is limited

Opportunities

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with hotels, restaurants etc

Threats

1.Competition from other international brands

2.Competition from domestic and local manufacturers

3.Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

Big Babol Competition

Competitors

Below are the 3 main Big Babol competitors :

1.Orbit Chewing gum

2.Center Fresh

3.Fusion Gum

The brandguide table above concludes the Big Babol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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