Big Babol SWOT Analysis

Big Babol SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Big Babol, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Big Babol is one of the leading brands in the food & beverages sector. The article below lists the Big Babol SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Big Babol

For Big Babol, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Big Babol Strengths

The strengths of Big Babol looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Big Babol :

1.One of the major bubble gum brands in India and popular globally

2.With Perfettis distribution, its available in over 120 countries

3.Attractive Packaging to attract children

4.High Quality product which is priced relatively low

5 Flavors like Decision Gum

Big Babol Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Big Babol SWOT Analysis:

1.Is able to target only kids hence limited segment
2. Market penetration in rural areas is limited

Big Babol Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Big Babol SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with hotels, restaurants etc

Big Babol Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Big Babol are as mentioned:

1.Competition from other international brands

2.Competition from domestic and local manufacturers

3.Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

Big Babol Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Big Babol:

1.Orbit Chewing gum

2.Center Fresh

3.Fusion Gum

Hence this concludes the Big Babol SWOT analysis.

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About Big Babol

Big Babol
Parent Company	Perfetti van Melle
Category	Chewing Gum
Sector	Food & Beverages
Tagline/ Slogan	Bade Kaam ki Cheez
USP	Soft chewy sweet flavored gum
Big Babol STP
Segmentation	People looking to have mint and gum
Target Market	Children and youth middle and upper class people
Positioning	Fun filled chewing gum for fun loving children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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