Orbit Chewing Gum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Orbit Chewing Gum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Orbit Chewing Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orbit Chewing Gum to benchmark its business & performance as compared to the competitors and industry. As of 2020, Orbit Chewing Gum is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orbit Chewing Gum competitors and includes Orbit Chewing Gum target market, segmentation, positioning & Unique Selling Proposition (USP).

Orbit Chewing Gum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Orbit Chewing Gum

Parent Company

Mars

Category

Chewing Gum

Sector

Food & Beverages

Tagline/ Slogan

A good clean feeling no matter what

USP

Global popular chewing brand

Orbit Chewing Gum STP
Orbit Chewing Gum Segmentation

People looking to have mint and gum

Orbit Chewing Gum Target Market

Children and youth middle and upper class people

Orbit Chewing Gum Positioning

Chewing gum for whitening teeth

Orbit Chewing Gum SWOT Analysis
Orbit Chewing Gum Strengths

Below are the Strengths in the SWOT Analysis of Orbit Chewing Gum:

1.Popular brand name

2.Great taste and packaging

3.Easily available

4.Promoted as a healthy gum, can improve your dental hygiene and health

Orbit Chewing Gum Weaknesses

Here are the weaknesses in the Orbit Chewing Gum SWOT Analysis:

1.People believe chewing gum not good for health

Orbit Chewing Gum Opportunities

Following are the Opportunities in Orbit Chewing Gum SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

3.More Shelf Space

Orbit Chewing Gum Threats

The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned:

1.Other competing gum brands

Orbit Chewing Gum Competition
Competitors

Below are the top 3 Orbit Chewing Gum competitors:

1.Happydent

2.Big Babol

3.Center Fresh


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orbit Chewing Gum. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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