Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Orbit Chewing Gum analyses the brand by its strengths, weaknesses, opportunities & threats. In Orbit Chewing Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Orbit Chewing Gum to benchmark its business & performance as compared to the competitors. Orbit Chewing Gum is one of the leading brands in the food & beverages sector.
The article below lists the Orbit Chewing Gum SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Orbit Chewing Gum SWOT Analysis:
For Orbit Chewing Gum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Orbit Chewing Gum Strengths
The strengths of Orbit Chewing Gum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orbit Chewing Gum :
1.Popular brand name
2.Great taste and packaging
4.Promoted as a healthy gum, can improve your dental hygiene and health
Orbit Chewing Gum Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orbit Chewing Gum SWOT Analysis:
1.People believe chewing gum not good for health
Orbit Chewing Gum Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orbit Chewing Gum SWOT Analysis:
1.Tap growing cities and retail chains
2.Have more variety and smaller gift packages
3.More Shelf Space
Orbit Chewing Gum Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned:
1.Other competing gum brands
Orbit Chewing Gum Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orbit Chewing Gum:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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