Orbit Chewing Gum SWOT Analysis

Orbit Chewing Gum SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orbit Chewing Gum, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Orbit Chewing Gum is one of the leading brands in the food & beverages sector. The article below lists the Orbit Chewing Gum SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Orbit Chewing Gum

For Orbit Chewing Gum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Orbit Chewing Gum Strengths

The strengths of Orbit Chewing Gum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Orbit Chewing Gum :

1.Popular brand name

2.Great taste and packaging

3.Easily available

4.Promoted as a healthy gum, can improve your dental hygiene and health

Orbit Chewing Gum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orbit Chewing Gum SWOT Analysis:

1.People believe chewing gum not good for health

Orbit Chewing Gum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orbit Chewing Gum SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

3.More Shelf Space

Orbit Chewing Gum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned:

1.Other competing gum brands

Orbit Chewing Gum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orbit Chewing Gum:

1.Happydent

2.Big Babol

3.Center Fresh

Hence this concludes the Orbit Chewing Gum SWOT analysis.

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About Orbit Chewing Gum

Orbit Chewing Gum
Parent Company	Mars
Category	Chewing Gum
Sector	Food & Beverages
Tagline/ Slogan	A good clean feeling no matter what
USP	Global popular chewing brand
Orbit Chewing Gum STP
Segmentation	People looking to have mint and gum
Target Market	Children and youth middle and upper class people
Positioning	Chewing gum for whitening teeth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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