Orbit Chewing Gum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Orbit Chewing Gum analyses the brand by its strengths, weaknesses, opportunities & threats. In Orbit Chewing Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orbit Chewing Gum to benchmark its business & performance as compared to the competitors. Orbit Chewing Gum is one of the leading brands in the food & beverages sector.

The article below lists the Orbit Chewing Gum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orbit Chewing Gum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Orbit Chewing Gum

Orbit Chewing Gum

Parent Company

Mars

Category

Chewing Gum

Sector

Food & Beverages

Tagline/ Slogan

A good clean feeling no matter what

USP

Global popular chewing brand

Orbit Chewing Gum STP
Segmentation

People looking to have mint and gum

Target Market

Children and youth middle and upper class people

Positioning

Chewing gum for whitening teeth

SWOT Analysis of Orbit Chewing Gum

For Orbit Chewing Gum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Orbit Chewing Gum SWOT Analysis:

Orbit Chewing Gum Strengths

The strengths of Orbit Chewing Gum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orbit Chewing Gum :

1.Popular brand name

2.Great taste and packaging

3.Easily available

4.Promoted as a healthy gum, can improve your dental hygiene and health

Orbit Chewing Gum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orbit Chewing Gum SWOT Analysis:

1.People believe chewing gum not good for health


Orbit Chewing Gum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orbit Chewing Gum SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

3.More Shelf Space


Orbit Chewing Gum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned:

1.Other competing gum brands

Orbit Chewing Gum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orbit Chewing Gum:

1.Happydent

2.Big Babol

3.Center Fresh


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orbit Chewing Gum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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