Orbit Chewing Gum SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9012

SWOT Analysis of Orbit Chewing Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orbit Chewing Gum

Parent Company



Chewing Gum


Food & Beverages

Tagline/ Slogan

A good clean feeling no matter what


Global popular chewing brand

Orbit Chewing Gum STP


People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Chewing gum for whitening teeth

Orbit Chewing Gum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orbit Chewing Gum. Strengths are:

1.Popular brand name

2.Great taste and packaging

3.Easily available

4.Promoted as a healthy gum, can improve your dental hygiene and health


Here are the weaknesses of Orbit Chewing Gum :

1.People believe chewing gum not good for health


Following are the Opportunities of Orbit Chewing Gum :

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

3.More Shelf Space


The threats of Orbit Chewing Gum are as mentioned :

1.Other competing gum brands

Orbit Chewing Gum Competition


Below are the 3 main Orbit Chewing Gum competitors :


2.Big Babol

3.Center Fresh

The brandguide table above concludes the Orbit Chewing Gum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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