Orbit Chewing Gum SWOT Analysis
Orbit Chewing Gum is one of the leading brands in the food & beverages sector. Orbit Chewing Gum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Orbit Chewing Gum:
Quick Glance:
Orbit Chewing Gum Strengths
- Popular brand name
- Great taste and packaging
- Easily available
- Promoted as a healthy gum, can improve your dental hygiene and health
Above are the strengths in the SWOT Analysis of Orbit Chewing Gum. The strengths of Orbit Chewing Gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Orbit Chewing Gum Weaknesses
- People believe chewing gum not good for health
These were the weaknesses in the Orbit Chewing Gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Orbit Chewing Gum Opportunities
- Tap growing cities and retail chains
- Have more variety and smaller gift packages
- More Shelf Space
Above we covered the opportunities in Orbit Chewing Gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Orbit Chewing Gum Threats
- Other competing gum brands
The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Orbit Chewing Gum SWOT analysis.
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About Orbit Chewing Gum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Orbit Chewing Gum | |
| Parent Company |
Mars |
|---|---|
| Category |
Chewing Gum |
| Sector | |
| Tagline/ Slogan |
A good clean feeling no matter what |
| USP |
Global popular chewing brand |
| Orbit Chewing Gum STP | |
| Segmentation |
People looking to have mint and gum |
| Target Market |
Children and youth middle and upper class people |
| Positioning |
Chewing gum for whitening teeth |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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