Snickers SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Snickers is one of the leading brands in the food & beverages sector. Snickers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Snickers:

Snickers Strengths

  1. Popular brand name
  2. Great taste and packaging
  3. Sponsor of global football and other sports teams
  4. Perceived as Health Bar

Above are the strengths in the SWOT Analysis of Snickers. The strengths of Snickers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Snickers Weaknesses

  1. Low advertising
  2. Not easily available in Asian markets
  3. Peanut flavor not popular in many markets

These were the weaknesses in the Snickers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Snickers Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages like Cadbury Dairy Milk

Above we covered the opportunities in Snickers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Snickers Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Snickers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Snickers SWOT analysis.

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About Snickers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Snickers Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Get some nuts; Hunger bajaye chaar to snickers khol yaar


Chocolates with real nuts

Snickers STP

Sporty people looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Chocolate for sporty people

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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