Snickers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Snickers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Snickers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Snickers to benchmark its business & performance as compared to the competitors, and make strategic improvements. Snickers is one of the leading brands in the food & beverages sector.

The article below lists the Snickers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Snickers SWOT Analysis:

SWOT Analysis of Snickers

For Snickers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Snickers Strengths

The strengths of Snickers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Snickers :

1.Popular brand name

2.Great taste and packaging

3.Sponsor of global football and other sports teams

4.Perceived as Health Bar

Snickers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Snickers SWOT Analysis:

1.Low advertising

2.Not easily available in Asian markets

3.Peanut flavor not popular in many markets

Snickers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Snickers SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages like Cadbury Dairy Milk

Snickers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Snickers are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Snickers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Snickers:

1.Cadbury's 5 Star


3.Bar One


Hence this concludes the Snickers SWOT analysis.

Continue reading more about the brand/company.

About Snickers

Snickers Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Get some nuts; Hunger bajaye chaar to snickers khol yaar


Chocolates with real nuts

Snickers STP

Sporty people looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Chocolate for sporty people

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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