Snickers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Snickers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Snickers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Snickers to benchmark its business & performance as compared to the competitors and industry. As of 2020, Snickers is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snickers competitors and includes Snickers target market, segmentation, positioning & Unique Selling Proposition (USP).

Snickers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Snickers Brand Analysis
Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Get some nuts; Hunger bajaye chaar to snickers khol yaar

USP

Chocolates with real nuts

Snickers STP
Snickers Segmentation

Sporty people looking to have high quality premium chocolate

Snickers Target Market

All age groups middle and upper class people

Snickers Positioning

Chocolate for sporty people

Snickers SWOT Analysis
Snickers Strengths

Below are the Strengths in the SWOT Analysis of Snickers:

1.Popular brand name

2.Great taste and packaging

3.Sponsor of global football and other sports teams

4.Perceived as Health Bar

Snickers Weaknesses

Here are the weaknesses in the Snickers SWOT Analysis:

1.Low advertising

2.Not easily available in Asian markets

3.Peanut flavor not popular in many markets

Snickers Opportunities

Following are the Opportunities in Snickers SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages like Cadbury Dairy Milk

Snickers Threats

The threats in the SWOT Analysis of Snickers are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Snickers Competition
Competitors

Below are the top 4 Snickers competitors:

1.Cadbury's 5 Star

2.Mars

3.Bar One

4.Bounty


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Snickers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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