Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Mars analyses the brand by its strengths, weaknesses, opportunities & threats. In Mars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mars to benchmark its business & performance as compared to the competitors. Mars is one of the leading brands in the food & beverages sector.
The article below lists the Mars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mars SWOT Analysis:
For Mars , SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Mars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mars :
1.International brand name and brand presence
2.High brand loyalty
3.Great taste and packaging
4.Highly regarded as a global chocolate brand
5.Sponsors global football teams
6. Excellent advertising and top of the mind brand
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mars SWOT Analysis:
1.Slightly expensive chocolates
2. Intense competition means high brand switching
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mars SWOT Analysis:
1.Tap growing cities and retail chains
2.Have more variety and smaller gift packages
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mars are as mentioned:
1.Other competing chocolate brands
2.Calorie conscious people
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Mars :
MARS bar is one of the confectionery industry's greatest success stories
People looking to have high quality premium chocolate
All age groups middle and upper class people
Mars bar can be enjoyed at every moment
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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