Mars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mars analyses the brand by its strengths, weaknesses, opportunities & threats. In Mars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mars to benchmark its business & performance as compared to the competitors. Mars is one of the leading brands in the food & beverages sector.

The table below lists the Mars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mars Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Work, rest and play


MARS bar is one of the confectionery industry's greatest success stories

Mars STP

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Mars bar can be enjoyed at every moment

SWOT Analysis of Mars
Mars Strengths

Below are the Strengths in the SWOT Analysis of Mars :

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand

Mars Weaknesses

Here are the weaknesses in the Mars SWOT Analysis:

1.Slightly expensive chocolates

2. Intense competition means high brand switching

Mars Opportunities

Following are the Opportunities in Mars SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Mars Threats

The threats in the SWOT Analysis of Mars are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Mars Competition
Mars Competitors

Below are the top 2 competitors of Mars :

1. Cadbury's 5 Star

2. Toblerone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars . This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin