Mars SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19091

SWOT Analysis of Mars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Work, rest and play


MARS bar is one of the confectionery industry's greatest success stories

Mars STP


People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Mars bar can be enjoyed at every moment

Mars SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mars :

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand


1.Slightly expensive chocolates

2. Intense competition means high brand switching


1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages


1.Other competing chocolate brands

2.Calorie conscious people

Mars Competition


Below are the 2 main Mars competitors :

1. Cadbury's 5 Star

2. Toblerone

The brandguide table above concludes the Mars SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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