Mars SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19091
Advertisements

SWOT Analysis of Mars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mars

Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Work, rest and play

USP

MARS bar is one of the confectionery industry's greatest success stories

Mars STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Mars bar can be enjoyed at every moment

Mars SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mars :

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand

Weaknesses

1.Slightly expensive chocolates

2. Intense competition means high brand switching

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Mars Competition

Competitors

Below are the 2 main Mars competitors :

1. Cadbury's 5 Star

2. Toblerone


The brandguide table above concludes the Mars SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Mars . The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: