Published in Food & Beverages category by MBA Skool Team
Mars is one of the leading brands in the food & beverages sector. Mars SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mars :
Mars is an international brand name and has a global brand presence
Mars chocolates has a very high brand loyalty
The chocolate brand is known for great taste and good packaging
The brand invests significantly in research and development for all its products
Mars enhances its visibility and sponsors several events, global sports teams etc.
The brand has excellent advertising and is a top of the mind brand
The parent company Mars Incorporated has popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more.
The parent company of Mars has more than 100,000 employees worldwide
Excellent distribution network of the parent company enables Mars to be available worldwide via retail stores as well as online portals
Above are the strengths in the SWOT Analysis of Mars . The strengths of Mars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand is perceived as a slightly expensive chocolate
Intense competition means high brand switching and limited market share growth for Mars
These were the weaknesses in the Mars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MARS bar is one of the confectionery industry's greatest success stories
People looking to have high quality premium chocolate
All age groups middle and upper class people
Mars bar can be enjoyed at every moment
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