Mars SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 21645

SWOT analysis of Mars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mars to benchmark its business & performance as compared to the competitors and industry. Mars is one of the leading brands in the food & beverages sector. The table below also lists the top Mars competitors and elaborates Mars market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mars SWOT, Competitors, Marketing STP & Brand analysis Table
Mars Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Work, rest and play


MARS bar is one of the confectionery industry's greatest success stories

Mars STP

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Mars bar can be enjoyed at every moment

Mars SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mars . Strengths are:

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand


Here are the weaknesses in the Mars SWOT Analysis:

1.Slightly expensive chocolates

2. Intense competition means high brand switching


Following are the Opportunities in Mars SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages


The threats in the SWOT Analysis of Mars are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Mars Competition

Below are the top 2 Mars competitors:

1. Cadbury's 5 Star

2. Toblerone

The brandguide table above concludes the Mars SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars . The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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