Mars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mars to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mars is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mars competitors and includes Mars target market, segmentation, positioning & Unique Selling Proposition (USP).

Mars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mars Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Work, rest and play


MARS bar is one of the confectionery industry's greatest success stories

Mars STP
Mars Segmentation

People looking to have high quality premium chocolate

Mars Target Market

All age groups middle and upper class people

Mars Positioning

Mars bar can be enjoyed at every moment

Mars SWOT Analysis
Mars Strengths

Below are the Strengths in the SWOT Analysis of Mars :

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand

Mars Weaknesses

Here are the weaknesses in the Mars SWOT Analysis:

1.Slightly expensive chocolates

2. Intense competition means high brand switching

Mars Opportunities

Following are the Opportunities in Mars SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Mars Threats

The threats in the SWOT Analysis of Mars are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Mars Competition

Below are the top 2 Mars competitors:

1. Cadbury's 5 Star

2. Toblerone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mars . The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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