Lindt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lindt analyses the brand by its strengths, weaknesses, opportunities & threats. In Lindt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lindt to benchmark its business & performance as compared to the competitors. Lindt is one of the leading brands in the food & beverages sector.

The table below lists the Lindt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lindt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lindt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Lindt Chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Master Swiss Chocolatier since 1845


Finest cocoa used for preparing finest chocolates

Lindt STP

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Best chocolate maker with best cocoa and ingredients used

SWOT Analysis of Lindt
Lindt Strengths

Below are the Strengths in the SWOT Analysis of Lindt:

1.Global brand ambassador

2.Excellent brand name and brand presence

3.High brand loyalty

4.Great taste and packaging

4.Highly regarded as a global chocolate brand

Lindt Weaknesses

Here are the weaknesses in the Lindt SWOT Analysis:

1.Expensive chocolates

2.Not easily available

Lindt Opportunities

Following are the Opportunities in Lindt SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Lindt Threats

The threats in the SWOT Analysis of Lindt are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Lindt Competition
Lindt Competitors

Below are the top 3 competitors of Lindt:



3.Ferrero Rocher

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lindt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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