SWOT Analysis of Lindt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lindt Chocolates | |
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Parent Company |
Lindt |
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Category |
Chocolate |
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Sector |
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Tagline/ Slogan |
Master Swiss Chocolatier since 1845 |
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USP |
Finest cocoa used for preparing finest chocolates |
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Lindt STP | |
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Segment |
People looking to have high quality premium chocolate |
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Target Group |
All age groups middle and upper class people |
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Positioning |
Best chocolate maker with best cocoa and ingredients used |
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Lindt SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lindt : 1.Global brand ambassador 2.Excellent brand name and brand presence 3.High brand loyalty 4.Great taste and packaging 4.Highly regarded as a global chocolate brand |
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Weaknesses |
1.Expensive chocolates 2.Not easily available |
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Opportunities |
1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages |
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Threats |
1.Other competing chocolate brands 2.Calorie conscious people |
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Lindt Competition | |
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Competitors |
Below are the 3 main Lindt competitors : 3.Ferrero Rocher |
The brandguide table above concludes the Lindt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Lindt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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