SWOT analysis of Lindt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lindt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lindt to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lindt is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lindt competitors and includes Lindt target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Lindt Chocolates | |
| Parent Company |
Lindt |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Master Swiss Chocolatier since 1845 |
| USP |
Finest cocoa used for preparing finest chocolates |
| Lindt STP | |
| Lindt Segmentation |
People looking to have high quality premium chocolate |
| Lindt Target Market |
All age groups middle and upper class people |
| Lindt Positioning |
Best chocolate maker with best cocoa and ingredients used |
| Lindt SWOT Analysis | |
| Lindt Strengths |
Below are the Strengths in the SWOT Analysis of Lindt: 1.Global brand ambassador 2.Excellent brand name and brand presence 3.High brand loyalty 4.Great taste and packaging 4.Highly regarded as a global chocolate brand |
| Lindt Weaknesses |
Here are the weaknesses in the Lindt SWOT Analysis: 1.Expensive chocolates 2.Not easily available |
| Lindt Opportunities |
Following are the Opportunities in Lindt SWOT Analysis: 1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages |
| Lindt Threats |
The threats in the SWOT Analysis of Lindt are as mentioned: 1.Other competing chocolate brands 2.Calorie conscious people |
| Lindt Competition | |
| Competitors |
Below are the top 3 Lindt competitors: 3.Ferrero Rocher |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lindt. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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