Lindt SWOT Analysis
Lindt is one of the leading brands in the food & beverages sector. Lindt SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lindt:
Quick Glance:
Lindt Strengths
- Global brand ambassador
- Excellent brand name and brand presence
- High brand loyalty
- Great taste and packaging
- Highly regarded as a global chocolate brand
Above are the strengths in the SWOT Analysis of Lindt. The strengths of Lindt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lindt Weaknesses
- Expensive chocolates
- Not easily available
These were the weaknesses in the Lindt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Lindt
Lindt Opportunities
- Tap growing cities and retail chains
- Have more variety and smaller gift packages
Above we covered the opportunities in Lindt SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lindt Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Lindt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lindt SWOT analysis.
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About Lindt
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lindt Overview | |
|---|---|
| Parent Company |
Lindt |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Master Swiss Chocolatier since 1845 |
| USP |
Finest cocoa used for preparing finest chocolates |
| Lindt STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Best chocolate maker with best cocoa and ingredients used |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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