Lindt SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 16531
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SWOT Analysis of Lindt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lindt Chocolates

Parent Company

Lindt

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Master Swiss Chocolatier since 1845

USP

Finest cocoa used for preparing finest chocolates

Lindt STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Best chocolate maker with best cocoa and ingredients used

Lindt SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lindt :

1.Global brand ambassador

2.Excellent brand name and brand presence

3.High brand loyalty

4.Great taste and packaging

4.Highly regarded as a global chocolate brand

Weaknesses

1.Expensive chocolates

2.Not easily available

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Lindt Competition

Competitors

Below are the 3 main Lindt competitors :

1.Toblerone

2.Ghirardelli

3.Ferrero Rocher


The brandguide table above concludes the Lindt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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