Boeing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 01, 2021

Boeing SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Boeing, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boeing to benchmark its business & performance as compared to the competitors, and make strategic improvements. Boeing is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Boeing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boeing SWOT Analysis:

SWOT Analysis of Boeing

For Boeing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boeing Strengths

The strengths of Boeing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boeing :

1.Boeing is one of the leading aircraft designing and manufacturing company in the world

2.Boeing is also known for manufacturing telecommunication equipment, defense equipment and satellites

3.The company has a strong financial position and is listed on NYSE and S&P

4.More than 100,000 people are employed with the company

5.Boeing has an annual average revenue of more than $90 billion

6.The brand has a strong legacy since it’s inception in 1916

7.Boeing has three main business units namely commercial airlines; defense, space & security and global services

8.The company has invested heavily towards hybrid and electric propulsion engines for more environmental friendly travel

9.Being a defense contractor, Boeing works very closely with the US government and has their strong backing

Boeing Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boeing SWOT Analysis:

1. Being in the defense sector, the company often faces criticism for creating such equipment

2. Cases of tax evasion, employee layoffs etc. in the past have affected its brand image

Boeing Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boeing SWOT Analysis:

1. Boeing can become a pioneer in clean & green fuel technology in aviation

2. With militaries across the world strengthening their forces, the company can supply defense equipment globally

3. Growth in aviation tourism can lead to more business for Boeing globally

4. Strategic partnerships with international airline companies can boost its business

Boeing Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boeing are as mentioned:

1. Changing government policies and higher taxation can lead to loss of business

2. Economic recession, pandemics can lead to Boeing losing business globally

3. Lawsuits against manufacture of defense equipment can cause issues in business operations

Boeing Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Boeing:

1. Airbus

2. Lockheed Martin

3. Raytheon Technologies

4. Bombardier

5. Northrop Grumman

6. General Dynamics

Hence this concludes the Boeing SWOT analysis.

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About Boeing

Boeing Overview
Parent Company

The Boeing Company


Aerospace & Defense


Heavy Equipment & Engineering

Tagline/ Slogan

Build Something Better; If it's not Boeing, I'm not going; Forever New Frontiers


One of the leading aerospace, flight manufacturer & defense equipment manufacturer in the world

Boeing STP

Aerospace & defense industry

Target Market

Airline companies & governments looking for aircrafts & equipment


One of the pioneers in commercial airline manufacturing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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