Published in Heavy Equipment & Engineering category by MBA Skool Team
Boeing is one of the leading brands in the heavy equipment & engineering sector. Boeing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boeing:
Boeing is one of the leading aircraft designing and manufacturing company in the world
Boeing is also known for manufacturing telecommunication equipment, defense equipment and satellites
The company has a strong financial position and is listed on NYSE and S&P
More than 100,000 people are employed with the company
Boeing has an annual average revenue of more than $90 billion
The brand has a strong legacy since it’s inception in 1916
Boeing has three main business units namely commercial airlines; defense, space & security and global services
The company has invested heavily towards hybrid and electric propulsion engines for more environmental friendly travel
Being a defense contractor, Boeing works very closely with the US government and has their strong backing
Above are the strengths in the SWOT Analysis of Boeing. The strengths of Boeing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being in the defense sector, the company often faces criticism for creating such equipment
Cases of tax evasion, employee layoffs etc. in the past have affected its brand image
These were the weaknesses in the Boeing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Build Something Better; If it's not Boeing, I'm not going; Forever New Frontiers
One of the leading aerospace, flight manufacturer & defense equipment manufacturer in the world
Aerospace & defense industry
Airline companies & governments looking for aircrafts & equipment
One of the pioneers in commercial airline manufacturing
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