Boeing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 01, 2021

SWOT analysis of Boeing analyses the brand by its strengths, weaknesses, opportunities & threats. In Boeing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boeing to benchmark its business & performance as compared to the competitors. Boeing is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Boeing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boeing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boeing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boeing Brand Analysis
Parent Company

The Boeing Company


Aerospace & Defense


Heavy Equipment & Engineering

Tagline/ Slogan

Build Something Better; If it's not Boeing, I'm not going; Forever New Frontiers


One of the leading aerospace, flight manufacturer & defense equipment manufacturer in the world

Boeing STP

Aerospace & defense industry

Target Group

Airline companies & governments looking for aircrafts & equipment


One of the pioneers in commercial airline manufacturing

SWOT Analysis of Boeing
Boeing Strengths

Below are the Strengths in the SWOT Analysis of Boeing:

1.Boeing is one of the leading aircraft designing and manufacturing company in the world

2.Boeing is also known for manufacturing telecommunication equipment, defense equipment and satellites

3.The company has a strong financial position and is listed on NYSE and S&P

4.More than 100,000 people are employed with the company

5.Boeing has an annual average revenue of more than $90 billion

6.The brand has a strong legacy since it’s inception in 1916

7.Boeing has three main business units namely commercial airlines; defense, space & security and global services

8.The company has invested heavily towards hybrid and electric propulsion engines for more environmental friendly travel

9.Being a defense contractor, Boeing works very closely with the US government and has their strong backing

Boeing Weaknesses

Here are the weaknesses in the Boeing SWOT Analysis:

1. Being in the defense sector, the company often faces criticism for creating such equipment

2. Cases of tax evasion, employee layoffs etc. in the past have affected its brand image

Boeing Opportunities

Following are the Opportunities in Boeing SWOT Analysis:

1. Boeing can become a pioneer in clean & green fuel technology in aviation

2. With militaries across the world strengthening their forces, the company can supply defense equipment globally

3. Growth in aviation tourism can lead to more business for Boeing globally

4. Strategic partnerships with international airline companies can boost its business

Boeing Threats

The threats in the SWOT Analysis of Boeing are as mentioned:

1. Changing government policies and higher taxation can lead to loss of business

2. Economic recession, pandemics can lead to Boeing losing business globally

3. Lawsuits against manufacture of defense equipment can cause issues in business operations

Boeing Competition
Boeing Competitors

Below are the top 6 competitors of Boeing:

1. Airbus

2. Lockheed Martin

3. Raytheon Technologies

4. Bombardier

5. Northrop Grumman

6. General Dynamics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boeing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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