John Deere & Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of John Deere & Company analyses the brand by its strengths, weaknesses, opportunities & threats. In John Deere & Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like John Deere & Company to benchmark its business & performance as compared to the competitors. John Deere & Company is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the John Deere & Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top John Deere & Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

John Deere & Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
John Deere & Company Brand Analysis
Parent Company

John Deere


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Nothing runs like a Deere


John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices

John Deere & Company STP

For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment

Target Group

For Customers expecting  integrity, quality, commitment, and innovation


Deere has never outgrown, nor forgotten, its founder's original core values whichdetermine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee

SWOT Analysis of John Deere & Company
John Deere & Company Strengths

Below are the Strengths in the SWOT Analysis of John Deere & Company:

1. Diverse product portfolio
2. An excellent Customer Relationship Management (CRM) system
3. Strong Financial Position
4. A High Asset Leverage

5. Has an employee base exceeding 55,000

6. It is a leader in agricultural equipment, construction and. And forestry heavy equipment

John Deere & Company Weaknesses

Here are the weaknesses in the John Deere & Company SWOT Analysis:

1.Limited global brand awareness and penetration compared to a few industry leaders
2.The obligations of its IT communications and network turn out to be more compound and bigger by the day

John Deere & Company Opportunities

Following are the Opportunities in John Deere & Company SWOT Analysis:

1.  Deere’s capability to quickly budge into fresh rising market
2. Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in

3. Collaborations and tie-ups with global companies

John Deere & Company Threats

The threats in the SWOT Analysis of John Deere & Company are as mentioned:

1.Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
2.Labor and workforce issues
3. Economy, interest rates and Government Regulations

John Deere & Company Competition
John Deere & Company Competitors

Below are the top 3 competitors of John Deere & Company:

1. Kubota Corp. Japan
2. CNH Global N.V.
3. Caterpillar

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to John Deere & Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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