John Deere & Company SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 23086

SWOT analysis of John Deere & Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In John Deere & Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like John Deere & Company to benchmark its business & performance as compared to the competitors and industry. John Deere & Company is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top John Deere & Company competitors and elaborates John Deere & Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

John Deere & Company SWOT, Competitors, Marketing STP & Brand analysis Table
John Deere & Company Brand Analysis
Parent Company

John Deere


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Nothing runs like a Deere


John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices

John Deere & Company STP

For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment

Target Group

For Customers expecting  integrity, quality, commitment, and innovation


Deere has never outgrown, nor forgotten, its founder's original core values whichdetermine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee

John Deere & Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of John Deere & Company. Strengths are:

1. Diverse product portfolio
2. An excellent Customer Relationship Management (CRM) system
3. Strong Financial Position
4. A High Asset Leverage

5. Has an employee base exceeding 55,000

6. It is a leader in agricultural equipment, construction and. And forestry heavy equipment


Here are the weaknesses in the John Deere & Company SWOT Analysis:

1.Limited global brand awareness and penetration compared to a few industry leaders
2.The obligations of its IT communications and network turn out to be more compound and bigger by the day


Following are the Opportunities in John Deere & Company SWOT Analysis:

1.  Deere’s capability to quickly budge into fresh rising market
2. Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in

3. Collaborations and tie-ups with global companies


The threats in the SWOT Analysis of John Deere & Company are as mentioned:

1.Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
2.Labor and workforce issues
3. Economy, interest rates and Government Regulations

John Deere & Company Competition

Below are the top 3 John Deere & Company competitors:

1. Kubota Corp. Japan
2. CNH Global N.V.
3. Caterpillar

The brandguide table above concludes the John Deere & Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to John Deere & Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: