John Deere SWOT Analysis
John Deere is one of the leading brands in the heavy equipment & engineering sector. John Deere SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of John Deere:
Quick Glance:
John Deere Strengths
- Diverse product portfolio
- An excellent Customer Relationship Management (CRM) system
- Strong Financial Position
- A High Asset Leverage
- Has an employee base exceeding 55,000
- It is a leader in agricultural equipment, construction and. And forestry heavy equipment
Above are the strengths in the SWOT Analysis of John Deere. The strengths of John Deere looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
John Deere Weaknesses
- Limited global brand awareness and penetration compared to a few industry leaders
- The obligations of its IT communications and network turn out to be more compound and bigger by the day
These were the weaknesses in the John Deere SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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John Deere Opportunities
- Deere’s capability to quickly budge into fresh rising market
- Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in
- Collaborations and tie-ups with global companies
Above we covered the opportunities in John Deere SWOT Analysis. The opportunities for any brand can include prospects of future growth.
John Deere Threats
- Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
- Labor and workforce issues
- Economy, interest rates and Government Regulations
The threats in the SWOT Analysis of John Deere are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the John Deere SWOT analysis.
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About John Deere
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| John Deere Overview | |
|---|---|
| Parent Company |
John Deere & Company |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Nothing runs like a Deere |
| USP |
John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices |
| John Deere STP | |
| Segmentation |
For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment |
| Target Market |
For Customers expecting integrity, quality, commitment, and innovation |
| Positioning |
Deere has never outgrown, nor forgotten, its founder's original core values which determine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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