John Deere & Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of John Deere & Company analyses the brand by its strengths, weaknesses, opportunities & threats. In John Deere & Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like John Deere & Company to benchmark its business & performance as compared to the competitors. John Deere & Company is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the John Deere & Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the John Deere & Company SWOT Analysis:

SWOT Analysis of John Deere & Company

For John Deere & Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

John Deere & Company Strengths

The strengths of John Deere & Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of John Deere & Company :

1. Diverse product portfolio
2. An excellent Customer Relationship Management (CRM) system
3. Strong Financial Position
4. A High Asset Leverage

5. Has an employee base exceeding 55,000

6. It is a leader in agricultural equipment, construction and. And forestry heavy equipment

John Deere & Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the John Deere & Company SWOT Analysis:

1.Limited global brand awareness and penetration compared to a few industry leaders
2.The obligations of its IT communications and network turn out to be more compound and bigger by the day


John Deere & Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in John Deere & Company SWOT Analysis:

1.  Deere’s capability to quickly budge into fresh rising market
2. Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in

3. Collaborations and tie-ups with global companies

John Deere & Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of John Deere & Company are as mentioned:

1.Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
2.Labor and workforce issues
3. Economy, interest rates and Government Regulations


John Deere & Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of John Deere & Company:

1. Kubota Corp. Japan
2. CNH Global N.V.
3. Caterpillar

Hence this concludes the John Deere & Company SWOT analysis.

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About John Deere & Company

John Deere & Company Overview
Parent Company

John Deere

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Nothing runs like a Deere

USP

John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices

John Deere & Company STP
Segmentation

For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment

Target Market

For Customers expecting  integrity, quality, commitment, and innovation

Positioning

Deere has never outgrown, nor forgotten, its founder's original core values whichdetermine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to John Deere & Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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