Yatra SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6716
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SWOT Analysis of Yatra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yatra

Parent Company

Yatra Limited

Category

Website-online travel ticket

Sector

IT and Technology

Tagline/ Slogan

Creating Happy travelers

USP

Effective online booking portal due to large contacts with tourism entities

STP

Segment

Internet users looking for travel booking

Target Group

Travelers who use internet for online transactions

Positioning

Positioned as an effective booking portalproviding hassle free traveling experience

SWOT Analysis

Strengths

1.Partnerships with reputed and renowned companies

2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Provides maximum options in budget hotels, targeting middle class
5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world
6. Salman Khan as Brand Endorser/ Ambassador

Weaknesses

1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments

Opportunities

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Threats

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Competition

Competitors

1.Makemytrip
2.Cleartrip
3.Travelguru

The table above concludes the Yatra SWOT analysis along with its marketing and brand parameters.

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