Yatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yatra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yatra to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yatra is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yatra competitors and includes Yatra target market, segmentation, positioning & Unique Selling Proposition (USP).

Yatra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Yatra

Parent Company

Yatra Limited

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Creating Happy travelers

USP

Effective online booking portal due to large contacts with tourism entities

Yatra STP
Yatra Segmentation

Internet users looking for travel booking

Yatra Target Market

Travelers who use internet for online transactions

Yatra Positioning

Positioned as an effective booking portalproviding hassle free traveling experience

Yatra SWOT Analysis
Yatra Strengths

Below are the Strengths in the SWOT Analysis of Yatra:

1.Partnerships with reputed and renowned companies

2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Provides maximum options in budget hotels, targeting middle class
5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world
6. Salman Khan as Brand Endorser/ Ambassador

Yatra Weaknesses

Here are the weaknesses in the Yatra SWOT Analysis:

1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments

Yatra Opportunities

Following are the Opportunities in Yatra SWOT Analysis:

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Yatra Threats

The threats in the SWOT Analysis of Yatra are as mentioned:

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Yatra Competition
Competitors

Below are the top 3 Yatra competitors:

1.Makemytrip
2.Cleartrip
3.Travelguru

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yatra. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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