SWOT Analysis of Yatra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Yatra | |
|
Parent Company |
Yatra Limited |
|
Category |
Website-online travel ticket |
|
Sector |
|
|
Tagline/ Slogan |
Creating Happy travelers |
|
USP |
Effective online booking portal due to large contacts with tourism entities |
|
Yatra STP | |
|
Segment |
Internet users looking for travel booking |
|
Target Group |
Travelers who use internet for online transactions |
|
Positioning |
Positioned as an effective booking portalproviding hassle free traveling experience |
|
Yatra SWOT Analysis | |
|
Strengths |
1.Partnerships with reputed and renowned companies 2. Presence in the international business scenario |
|
Weaknesses |
1.Unable to attract customers who are not internet savvy |
|
Opportunities |
1.Customers currently using traditional methods of bookings |
|
Threats |
1. Possible lack of co-ordination with tourism entities |
|
Yatra Competition | |
|
Competitors |
1.Makemytrip |
The brandguide table above concludes the Yatra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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