Yatra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yatra analyses the brand by its strengths, weaknesses, opportunities & threats. In Yatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yatra to benchmark its business & performance as compared to the competitors. Yatra is one of the leading brands in the IT & Technology sector.

The article below lists the Yatra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yatra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Yatra

Yatra

Parent Company

Yatra Limited

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Creating Happy travelers

USP

Effective online booking portal due to large contacts with tourism entities

Yatra STP
Segmentation

Internet users looking for travel booking

Target Market

Travelers who use internet for online transactions

Positioning

Positioned as an effective booking portalproviding hassle free traveling experience

SWOT Analysis of Yatra

For Yatra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Yatra SWOT Analysis:

Yatra Strengths

The strengths of Yatra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yatra :

1.Partnerships with reputed and renowned companies

2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Provides maximum options in budget hotels, targeting middle class
5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world
6. Salman Khan as Brand Endorser/ Ambassador

Yatra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yatra SWOT Analysis:

1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments


Yatra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yatra SWOT Analysis:

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market


Yatra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yatra are as mentioned:

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Yatra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Yatra:

1.Makemytrip
2.Cleartrip
3.Travelguru

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yatra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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