Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Yatra analyses the brand by its strengths, weaknesses, opportunities & threats. In Yatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yatra to benchmark its business & performance as compared to the competitors. Yatra is one of the leading brands in the IT & Technology sector.
The article below lists the Yatra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Yatra SWOT Analysis:
For Yatra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Yatra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yatra :
1.Partnerships with reputed and renowned companies
2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Provides maximum options in budget hotels, targeting middle class 5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world 6. Salman Khan as Brand Endorser/ Ambassador
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yatra SWOT Analysis:
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yatra SWOT Analysis:
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yatra are as mentioned:
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Yatra:
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as an effective booking portalproviding hassle free traveling experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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