Published in IT & Technology category by MBA Skool Team
Yatra is one of the leading brands in the IT & Technology sector. Yatra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yatra:
Secure and trusted channel for facilitating payments
Provides maximum options in budget hotels, targeting middle class
Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world
Salman Khan as Brand Endorser/ Ambassador
Above are the strengths in the SWOT Analysis of Yatra. The strengths of Yatra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Unable to attract customers who are not internet savvy
Reluctance in customers to avail bookings through online payments
These were the weaknesses in the Yatra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as an effective booking portalproviding hassle free traveling experience
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