SWOT analysis of Yatra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yatra to benchmark its business & performance as compared to the competitors and industry. Yatra is one of the leading brands in the IT & Technology sector. The table below also lists the top Yatra competitors and elaborates Yatra market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Yatra | |
| Parent Company |
Yatra Limited |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Creating Happy travelers |
| USP |
Effective online booking portal due to large contacts with tourism entities |
| Yatra STP | |
| Segment |
Internet users looking for travel booking |
| Target Group |
Travelers who use internet for online transactions |
| Positioning |
Positioned as an effective booking portalproviding hassle free traveling experience |
| Yatra SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yatra. Strengths are: 1.Partnerships with reputed and renowned companies 2. Presence in the international business scenario |
| Weaknesses |
Here are the weaknesses in the Yatra SWOT Analysis: 1.Unable to attract customers who are not internet savvy |
| Opportunities |
Following are the Opportunities in Yatra SWOT Analysis: 1.Customers currently using traditional methods of bookings |
| Threats |
The threats in the SWOT Analysis of Yatra are as mentioned: 1. Possible lack of co-ordination with tourism entities |
| Yatra Competition | |
| Competitors |
Below are the top 3 Yatra competitors: 1.Makemytrip |
The brandguide table above concludes the Yatra SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yatra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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