SWOT analysis of Yatra analyses the brand by its strengths, weaknesses, opportunities & threats. In Yatra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yatra to benchmark its business & performance as compared to the competitors. Yatra is one of the leading brands in the IT & Technology sector.
The table below lists the Yatra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yatra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Yatra | |
Parent Company |
Yatra Limited |
---|---|
Category |
Website-online travel ticket |
Sector | |
Tagline/ Slogan |
Creating Happy travelers |
USP |
Effective online booking portal due to large contacts with tourism entities |
Yatra STP | |
Segment |
Internet users looking for travel booking |
Target Group |
Travelers who use internet for online transactions |
Positioning |
Positioned as an effective booking portalproviding hassle free traveling experience |
SWOT Analysis of Yatra | |
Yatra Strengths |
Below are the Strengths in the SWOT Analysis of Yatra: 1.Partnerships with reputed and renowned companies 2. Presence in the international business scenario |
Yatra Weaknesses |
Here are the weaknesses in the Yatra SWOT Analysis: 1.Unable to attract customers who are not internet savvy |
Yatra Opportunities |
Following are the Opportunities in Yatra SWOT Analysis: 1.Customers currently using traditional methods of bookings |
Yatra Threats |
The threats in the SWOT Analysis of Yatra are as mentioned: 1. Possible lack of co-ordination with tourism entities |
Yatra Competition | |
Yatra Competitors |
Below are the top 3 competitors of Yatra: 1.Makemytrip |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yatra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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