Published in IT & Technology category by MBA Skool Team
Uber is one of the leading brands in the IT & Technology sector. Uber SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Uber:
Uber has global player with presence in over 50 countries and 200 cities
Serves as a market place for cab drivers and customers to connect, hence fixed investment is less
Gained a premium brand image especially in developing countries where public transportation was well complemented by Uber cabs
Enhanced user experience & higher customer satisfaction through usage of technology
First mover advantage globally by launching app based taxi services
Uber tweaked its international strategy as per the local markets for maximum customer experience
High awareness due to excellent advertising and marketing
Deep pockets & hence can burn cash heavily to acquire market share
Innovative features like UberPool helped make carpool mainstream and helped the customers and the company alike
Innovative pricing mechanisms and payment options make the journey as smooth as possible
Innovative safety features has helped Uber to strengthen its market position
Strong Brand image and recall across countries makes Uber a pioneer in the industry
Launch of services like UberEats has helped the brand a a lot in diversifying itself
Uber adapts itself well to changing market dynamics and consumer behaviour
Above are the strengths in the SWOT Analysis of Uber. The strengths of Uber looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Drivers are the face of the company and hence their behavior directly affects the brand image
While the demand is huge, amount of cash burning is huge and monetization is very difficult currently
Surge pricing can sometime lead to customer dissatisfaction
People without smartphones or internet connection cannot use Uber
These were the weaknesses in the Uber SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Offering seamless travel with the rider walking away after arriving at his destination
People who mobile from one place to another for any purpose
Customers who are in need of cabs instantly & Early and late majority of business professionals
Evolving the way the world moves; Making cities more accessible; Bringing people and their cities closer
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