Fashion and You SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fashion and You analyses the brand by its strengths, weaknesses, opportunities & threats. In Fashion and You SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fashion and You to benchmark its business & performance as compared to the competitors. Fashion and You is one of the leading brands in the IT & Technology sector.

The table below lists the Fashion and You SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fashion and You competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fashion and You SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fashion and You Brand Analysis
Parent Company

Smile Group




IT & Technology

Tagline/ Slogan

Indulge Yourself


Wide collection of products at very competitive prices.



Brand conscious customers who prefer online medium of shopping

Target Group

Middle-High income, fashion and brand conscious online shoppers.


Flash Sale-Fashionable luxury products at discounted rates

SWOT Analysis of Fashion and You
Fashion and You Strengths

Below are the Strengths in the SWOT Analysis of Fashion and You:

1. Every day, it comes up with new Sales daily which offers upto 80% off on products.

2.Strong customer base of approx 600,000+ registered users.

3. Collaboration with 1,500 Indian brands and 100 plus international brands.

4. First ecommerce portal to have 1,000,000 fans on social media.

5. It sells its products to over 8,000 pin codes.

6. Funded by investors like Norwest Venture Partners, Nokia Growth Partners, Sequoia Capital etc and backed by Smile Group.

7. Fashion and you juniors was launched to cater to the needs of kids, new moms, thereby increasing its diversification.

Fashion and You Weaknesses

Here are the weaknesses in the Fashion and You SWOT Analysis:

1. Too much emphasis on luxury brands can prevent it from leveraging economics of scale.

2. Limited aggressive marketing campaigns.

Fashion and You Opportunities

Following are the Opportunities in Fashion and You SWOT Analysis:

1. Expanding to other international markets.

2. Heavy marketing campaign to attract the affluent population in tier 2 and 3 cities.

3. Increasing partnership with international designers and fashion houses like how Koovs is doing.

Fashion and You Threats

The threats in the SWOT Analysis of Fashion and You are as mentioned:

1. Big investors investing in rival websites like Rocket Internet Backing jabong or the acquisition of Myntra by Flipkart.

2. Many competitors like Myntra, Koovs are in the designer wear retailing segment.

Fashion and You Competition
Fashion and You Competitors

Below are the top 5 competitors of Fashion and You:

1. Jabong





This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fashion and You. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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