Fashion and You SWOT Analysis
Fashion and You is one of the leading brands in the IT & Technology sector. Fashion and You SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fashion and You:
Quick Glance:
Fashion and You Strengths
- Every day, it comes up with new Sales daily which offers upto 80% off on products.
- Strong customer base of approx 600,000+ registered users.
- Collaboration with 1,500 Indian brands and 100 plus international brands.
- First ecommerce portal to have 1,000,000 fans on social media.
- It sells its products to over 8,000 pin codes.
- Funded by investors like Norwest Venture Partners, Nokia Growth Partners, Sequoia Capital etc and backed by Smile Group.
- Fashion and you juniors was launched to cater to the needs of kids, new moms, thereby increasing its diversification.
Above are the strengths in the SWOT Analysis of Fashion and You. The strengths of Fashion and You looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fashion and You Weaknesses
- Too much emphasis on luxury brands can prevent it from leveraging economics of scale.
- Limited aggressive marketing campaigns.
These were the weaknesses in the Fashion and You SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fashion and You Opportunities
- Expanding to other international markets.
- Heavy marketing campaign to attract the affluent population in tier 2 and 3 cities.
- Increasing partnership with international designers and fashion houses like how Koovs is doing.
Above we covered the opportunities in Fashion and You SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fashion and You Threats
- Big investors investing in rival websites like Rocket Internet Backing jabong or the acquisition of Myntra by Flipkart.
- Many competitors like Myntra, Koovs are in the designer wear retailing segment.
The threats in the SWOT Analysis of Fashion and You are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fashion and You SWOT analysis.
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About Fashion and You
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fashion and You Overview | |
|---|---|
| Parent Company |
Smile Group |
| Category |
Ecommerce |
| Sector | |
| Tagline/ Slogan |
Indulge Yourself |
| USP |
Wide collection of products at very competitive prices. |
|
STP |
|
| Segmentation |
Brand conscious customers who prefer online medium of shopping |
| Target Market |
Middle-High income, fashion and brand conscious online shoppers. |
| Positioning |
Flash Sale-Fashionable luxury products at discounted rates |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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