BabyOye SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BabyOye analyses the brand by its strengths, weaknesses, opportunities & threats. In BabyOye SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BabyOye to benchmark its business & performance as compared to the competitors. BabyOye is one of the leading brands in the IT & Technology sector.

The table below lists the BabyOye SWOT (Strengths, Weaknesses, Opportunities, Threats), top BabyOye competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BabyOye SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BabyOye Brand Analysis
Parent Company

Mahindra Group




IT & Technology

Tagline/ Slogan

Better Together; Happy beginnings


Great collection of good quality products.

BabyOye STP

Young parents who prefer online mode of shopping

Target Group

Middle income, young parents  who are online shoppers


Best baby care and infant care products

SWOT Analysis of BabyOye
BabyOye Strengths

Below are the Strengths in the SWOT Analysis of BabyOye:

1. Funded by investors like Tiger Global, Accel Partners

2. Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc

3. Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.

4. Acquisition of portals like increased its strength to compete.

5. 10,000 plus products over 500 plus brands.

6. Strong presence in the internet retail market in India for children

BabyOye Weaknesses

Here are the weaknesses in the BabyOye SWOT Analysis:

1. Intense competition means limited market share

2.Limited aggressive campaigns to increase its brands visibility in the baby care segment

BabyOye Opportunities

Following are the Opportunities in BabyOye SWOT Analysis:

1. Expansion to other countries

2. Growth of its own private label to tier 2 and 3 cities.

3. Collaboration with Mom and Me stores to sells its private labels.

4. Partnership with hospitals and maternity clinics.

BabyOye Threats

The threats in the SWOT Analysis of BabyOye are as mentioned:

1.Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.

2. Ecommerce giants like flipkart and amazon who offer discounted products.

BabyOye Competition
BabyOye Competitors

Below are the top 4 competitors of BabyOye:

1. Firstcry




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BabyOye. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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