BabyOye SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

BabyOye SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BabyOye, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BabyOye to benchmark its business & performance as compared to the competitors, and make strategic improvements. BabyOye is one of the leading brands in the IT & Technology sector.

The article below lists the BabyOye SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BabyOye SWOT Analysis:

SWOT Analysis of BabyOye

For BabyOye, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BabyOye Strengths

The strengths of BabyOye looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BabyOye :

1. Funded by investors like Tiger Global, Accel Partners

2. Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc

3. Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.

4. Acquisition of portals like increased its strength to compete.

5. 10,000 plus products over 500 plus brands.

6. Strong presence in the internet retail market in India for children

BabyOye Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BabyOye SWOT Analysis:

1. Intense competition means limited market share

2.Limited aggressive campaigns to increase its brands visibility in the baby care segment

BabyOye Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BabyOye SWOT Analysis:

1. Expansion to other countries

2. Growth of its own private label to tier 2 and 3 cities.

3. Collaboration with Mom and Me stores to sells its private labels.

4. Partnership with hospitals and maternity clinics.

BabyOye Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BabyOye are as mentioned:

1.Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.

2. Ecommerce giants like flipkart and amazon who offer discounted products.

BabyOye Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of BabyOye:

1. Firstcry




Hence this concludes the BabyOye SWOT analysis.

Continue reading more about the brand/company.

About BabyOye

BabyOye Overview
Parent Company

Mahindra Group




IT & Technology

Tagline/ Slogan

Better Together; Happy beginnings


Great collection of good quality products.

BabyOye STP

Young parents who prefer online mode of shopping

Target Market

Middle income, young parents  who are online shoppers


Best baby care and infant care products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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