BabyOye SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3010

SWOT Analysis of BabyOye with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mahindra Group




IT & Technology

Tagline/ Slogan

Better Together; Happy beginnings


Great collection of good quality products.

BabyOye STP


Young parents who prefer online mode of shopping

Target Group

Middle income, young parents  who are online shoppers


Best baby care and infant care products

BabyOye SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BabyOye :

1. Funded by investors like Tiger Global, Accel Partners

2. Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc

3. Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.

4. Acquisition of portals like increased its strength to compete.

5. 10,000 plus products over 500 plus brands.

6. Strong presence in the internet retail market in India for children


1. Intense competition means limited market share

2.Limited aggressive campaigns to increase its brands visibility in the baby care segment


1. Expansion to other countries

2. Growth of its own private label to tier 2 and 3 cities.

3. Collaboration with Mom and Me stores to sells its private labels.

4. Partnership with hospitals and maternity clinics.


1.Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.

2. Ecommerce giants like flipkart and amazon who offer discounted products.

BabyOye Competition


Below are the 4 main BabyOye competitors :

1. Firstcry




The brandguide table above concludes the BabyOye SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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