Published in IT & Technology category by MBA Skool Team
Quikr is one of the leading brands in the IT & Technology sector. Quikr SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Quikr:
It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.
It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.
Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.
Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.
Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.
One of the Indian ecommerce firms to have billion dollar valuation.
Excellent presence due to advertisements through TVCs, print and online media
Above are the strengths in the SWOT Analysis of Quikr. The strengths of Quikr looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.
These were the weaknesses in the Quikr SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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