Quikr SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Quikr, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Quikr to benchmark its business & performance as compared to the competitors, and make strategic improvements. Quikr is one of the leading brands in the IT & Technology sector.
The article below lists the Quikr SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Quikr SWOT Analysis:
In this article:
For Quikr, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Quikr looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Quikr :
1. It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.
2. It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.
3.Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.
4.Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.
5. Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.
6.One of the Indian ecommerce firms to have billion dollar valuation.
7. Excellent presence due to advertisements through TVCs, print and online media
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Quikr SWOT Analysis:
1. If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Quikr SWOT Analysis:
1.Spreading to other countries like its competitor Olx
2. Inclusion of more blue collar jobs and matrimony as a category
3.Setting certain offline stores/kiosks in tier 2 and 3 cities will help it to tap the non-internet users fully.
4. Inclusion of other sub categories in the ‘job’ segment like tution teachers etc.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Quikr are as mentioned:
1.It has venture into online real estate segment which is highly competitive. Various competitors like Housing.com, Commonfloor.com received fundings in recent past.
2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Quikr:
Hence this concludes the Quikr SWOT analysis.
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Quikr Maurities Holding Pvt Ltd
No fikar, Bech Quikr!
Brand awareness and visibility
Low-middle income customer segment
Price sensitive, low-middle income customers
One stop store to buy and sell almost everything
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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