Quikr SWOT Analysis
Here is a detailed SWOT analysis of Quikr covering strengths, weaknesses, opportunities and threats.
Quikr Strengths
- It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.
- It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.
- Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.
- Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.
- Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.
- One of the Indian ecommerce firms to have billion dollar valuation.
- Excellent presence due to advertisements through TVCs, print and online media
Above are the strengths in the SWOT Analysis of Quikr. The strengths of Quikr looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Quikr Weaknesses
- If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.
These were the weaknesses in the Quikr SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Quikr Opportunities
- Spreading to other countries like its competitor Olx
- Inclusion of more blue collar jobs and matrimony as a category
- Setting certain offline stores/kiosks in tier 2 and 3 cities will help it to tap the non-internet users fully.
- Inclusion of other sub categories in the ‘job’ segment like tution teachers etc.
Above we covered the opportunities in Quikr SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Quikr
Quikr Threats
- It has venture into online real estate segment which is highly competitive. Various competitors like Housing.com, Commonfloor.com received fundings in recent past.
- Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.
The threats in the SWOT Analysis of Quikr are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Quikr SWOT analysis.
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About Quikr
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Quikr Overview | |
|---|---|
| Parent Company |
Quikr Maurities Holding Pvt Ltd |
| Category |
Ecommerce |
| Sector | |
|
No fikar, Bech Quikr! |
|
| USP |
Brand awareness and visibility |
| Quikr STP | |
| Segmentation |
Low-middle income customer segment |
| Target Market |
Price sensitive, low-middle income customers |
| Positioning |
One stop store to buy and sell almost everything |
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