Quikr SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Quikr analyses the brand by its strengths, weaknesses, opportunities & threats. In Quikr SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quikr to benchmark its business & performance as compared to the competitors. Quikr is one of the leading brands in the IT & Technology sector.

The table below lists the Quikr SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quikr competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Quikr SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Quikr Brand Analysis
Parent Company

Quikr Maurities Holding Pvt Ltd

Category

Ecommerce

Sector

IT & Technology

No fikar, Bech Quikr!

USP

Brand awareness and visibility

Quikr STP
Segment

Low-middle income customer segment

Target Group

Price sensitive, low-middle income customers

Positioning

One stop store to buy and sell almost everything

SWOT Analysis of Quikr
Quikr Strengths

Below are the Strengths in the SWOT Analysis of Quikr:

1.  It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.

2. It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.

3.Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.

4.Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.

5. Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.

6.One of the Indian ecommerce firms to have billion dollar valuation.

7. Excellent presence due to advertisements through TVCs, print and online media

Quikr Weaknesses

Here are the weaknesses in the Quikr SWOT Analysis:

1. If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.

Quikr Opportunities

Following are the Opportunities in Quikr SWOT Analysis:

1.Spreading to other countries like its competitor Olx

2. Inclusion of more blue collar jobs and matrimony as a category

3.Setting certain offline stores/kiosks in tier 2 and 3 cities will help it to tap the non-internet users fully.

4. Inclusion of other sub categories in the ‘job’ segment like tution teachers etc.

Quikr Threats

The threats in the SWOT Analysis of Quikr are as mentioned:

1.It has venture into online real estate segment which is highly competitive. Various competitors like Housing.com, Commonfloor.com received fundings in recent past.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

Quikr Competition
Quikr Competitors

Below are the top 5 competitors of Quikr:

1. OLX

2. eBay

3. Amazon

4. Flipkart

5. Snapdeal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quikr. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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