Quikr SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Quikr analyses the brand by its strengths, weaknesses, opportunities & threats. In Quikr SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quikr to benchmark its business & performance as compared to the competitors. Quikr is one of the leading brands in the IT & Technology sector.

The article below lists the Quikr SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Quikr SWOT Analysis:

SWOT Analysis of Quikr

For Quikr, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Quikr Strengths

The strengths of Quikr looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Quikr :

1.  It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.

2. It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.

3.Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.

4.Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.

5. Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.

6.One of the Indian ecommerce firms to have billion dollar valuation.

7. Excellent presence due to advertisements through TVCs, print and online media

Quikr Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Quikr SWOT Analysis:

1. If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.


Quikr Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Quikr SWOT Analysis:

1.Spreading to other countries like its competitor Olx

2. Inclusion of more blue collar jobs and matrimony as a category

3.Setting certain offline stores/kiosks in tier 2 and 3 cities will help it to tap the non-internet users fully.

4. Inclusion of other sub categories in the ‘job’ segment like tution teachers etc.

Quikr Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Quikr are as mentioned:

1.It has venture into online real estate segment which is highly competitive. Various competitors like Housing.com, Commonfloor.com received fundings in recent past.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.


Quikr Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Quikr:

1. OLX

2. eBay

3. Amazon

4. Flipkart

5. Snapdeal

Hence this concludes the Quikr SWOT analysis.

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About Quikr

Quikr Overview
Parent Company

Quikr Maurities Holding Pvt Ltd

Category

Ecommerce

Sector

IT & Technology

No fikar, Bech Quikr!

USP

Brand awareness and visibility

Quikr STP
Segmentation

Low-middle income customer segment

Target Market

Price sensitive, low-middle income customers

Positioning

One stop store to buy and sell almost everything


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Quikr. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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