Expedia SWOT Analysis, USP & Competitors

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SWOT Analysis of Expedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Expedia Inc

Parent Company

Expedia Inc.

Category

Travel

Sector

Technology

Tagline/ Slogan

Where you book matters

USP

One of the largest online travel companies in the world

STP

Segment

Internet users willing to book their travel tickets

Target Group

Travelers/Business people/Students using internet

Positioning

Positioned as a world leading online travel booking portal

SWOT Analysis

Strengths

1. Broad range of hospitality service and online travel offerings
2. Strong portfolio of travel brands
3. It has presence in global market space, so the risk in revenue growth is less
4. Strong brand name coupled with high customer loyalty

5. It has over 10,000+ partners for hotels, airlines etc

6. Nearly 15000 people are employed with the brand

7. Acquisition of smaller players has strengthened its position

8. It has a wide global presence in about 60 countries

Weaknesses

1. Intense competition from other service providers means limited margins and slow market share growth

2. Provides undifferentiated services compared to that of competitors

Opportunities

1.Partnership across the globe because of increasing online bookings in the developing markets
2. Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions

Threats

1.The market is highly competitive with both local and global players
2. Weak internet penetration in developing nations could halt the companies growth in the long run

Competition

Competitors

1.Bookit.com
2.HotelQuickly
3.The Priceline Group

4. Makemytrip

5. Yatra

6. Ibibo


The table above concludes the Expedia SWOT analysis along with its marketing and brand parameters.

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