Expedia SWOT Analysis, Competitors & USP
SWOT analysis of Expedia analyses the brand by its strengths, weaknesses, opportunities & threats. In Expedia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Expedia to benchmark its business & performance as compared to the competitors. Expedia is one of the leading brands in the IT & Technology sector.
The table below lists the Expedia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Expedia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Expedia Brand Analysis | |
|---|---|
| Parent Company |
Expedia Inc. |
| Category |
Travel |
| Sector | |
| Tagline/ Slogan |
Where you book matters |
| USP |
One of the largest online travel companies in the world |
| Expedia STP | |
| Segment |
Internet users willing to book their travel tickets |
| Target Group |
Travelers/Business people/Students using internet |
| Positioning |
Positioned as a world leading online travel booking portal |
| SWOT Analysis of Expedia | |
| Expedia Strengths |
Below are the Strengths in the SWOT Analysis of Expedia: 1. Broad range of hospitality service and online travel offerings 5. It has over 10,000+ partners for hotels, airlines etc 6. Nearly 15000 people are employed with the brand 7. Acquisition of smaller players has strengthened its position 8. It has a wide global presence in about 60 countries |
| Expedia Weaknesses |
Here are the weaknesses in the Expedia SWOT Analysis: 1. Intense competition from other service providers means limited margins and slow market share growth 2. Provides undifferentiated services compared to that of competitors |
| Expedia Opportunities |
Following are the Opportunities in Expedia SWOT Analysis: 1.Partnership across the globe because of increasing online bookings in the developing markets |
| Expedia Threats |
The threats in the SWOT Analysis of Expedia are as mentioned: 1.The market is highly competitive with both local and global players |
| Expedia Competition | |
| Expedia Competitors |
Below are the top 6 competitors of Expedia: 1.Bookit.com 4. Makemytrip 5. Yatra 6. Ibibo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Expedia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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