Expedia SWOT Analysis
Expedia is one of the leading brands in the IT & Technology sector. Expedia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Expedia:
Quick Glance:
Expedia Strengths
- Broad range of hospitality service and online travel offerings
- Strong portfolio of travel brands
- It has presence in global market space, so the risk in revenue growth is less
- Strong brand name coupled with high customer loyalty
- It has over 10,000+ partners for hotels, airlines etc
- Nearly 15000 people are employed with the brand
- Acquisition of smaller players has strengthened its position
- It has a wide global presence in about 60 countries
Above are the strengths in the SWOT Analysis of Expedia. The strengths of Expedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Expedia Weaknesses
- Intense competition from other service providers means limited margins and slow market share growth
- Provides undifferentiated services compared to that of competitors
These were the weaknesses in the Expedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Expedia Opportunities
- Partnership across the globe because of increasing online bookings in the developing markets
- Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions
Above we covered the opportunities in Expedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Expedia Threats
- The market is highly competitive with both local and global players
- Weak internet penetration in developing nations could halt the companies growth in the long run
The threats in the SWOT Analysis of Expedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Expedia SWOT analysis.
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About Expedia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Expedia Overview | |
|---|---|
| Parent Company |
Expedia Inc. |
| Category |
Travel |
| Sector | |
| Tagline/ Slogan |
Where you book matters |
| USP |
One of the largest online travel companies in the world |
| Expedia STP | |
| Segmentation |
Internet users willing to book their travel tickets |
| Target Market |
Travelers/Business people/Students using internet |
| Positioning |
Positioned as a world leading online travel booking portal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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