Expedia SWOT Analysis, Competitors & USP

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SWOT Analysis of Expedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Expedia Inc

Parent Company

Expedia Inc.




IT & Technology

Tagline/ Slogan

Where you book matters


One of the largest online travel companies in the world

Expedia STP


Internet users willing to book their travel tickets

Target Group

Travelers/Business people/Students using internet


Positioned as a world leading online travel booking portal

Expedia SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Expedia :

1. Broad range of hospitality service and online travel offerings
2. Strong portfolio of travel brands
3. It has presence in global market space, so the risk in revenue growth is less
4. Strong brand name coupled with high customer loyalty

5. It has over 10,000+ partners for hotels, airlines etc

6. Nearly 15000 people are employed with the brand

7. Acquisition of smaller players has strengthened its position

8. It has a wide global presence in about 60 countries


1. Intense competition from other service providers means limited margins and slow market share growth

2. Provides undifferentiated services compared to that of competitors


1.Partnership across the globe because of increasing online bookings in the developing markets
2. Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions


1.The market is highly competitive with both local and global players
2. Weak internet penetration in developing nations could halt the companies growth in the long run

Expedia Competition


Below are the 6 main Expedia competitors :

3.The Priceline Group

4. Makemytrip

5. Yatra

6. Ibibo

The brandguide table above concludes the Expedia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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