Expedia SWOT Analysis, USP & Competitors

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SWOT Analysis of Expedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Expedia Inc

Parent Company

Expedia Inc.





Tagline/ Slogan

Where you book matters


One of the largest online travel companies in the world



Internet users willing to book their travel tickets

Target Group

Travelers/Business people/Students using internet


Positioned as a world leading online travel booking portal

SWOT Analysis


1. Broad range of hospitality service and online travel offerings
2. Strong portfolio of travel brands
3. It has presence in global market space, so the risk in revenue growth is less
4. Strong brand name coupled with high customer loyalty

5. It has over 10,000+ partners for hotels, airlines etc

6. Nearly 15000 people are employed with the brand

7. Acquisition of smaller players has strengthened its position

8. It has a wide global presence in about 60 countries


1. Intense competition from other service providers means limited margins and slow market share growth

2. Provides undifferentiated services compared to that of competitors


1.Partnership across the globe because of increasing online bookings in the developing markets
2. Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions


1.The market is highly competitive with both local and global players
2. Weak internet penetration in developing nations could halt the companies growth in the long run



3.The Priceline Group

4. Makemytrip

5. Yatra

6. Ibibo

The table above concludes the Expedia SWOT analysis along with its marketing and brand parameters.


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