Expedia SWOT Analysis, Competitors & USP
SWOT analysis of Expedia analyses the brand by its strengths, weaknesses, opportunities & threats. In Expedia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Expedia to benchmark its business & performance as compared to the competitors. Expedia is one of the leading brands in the IT & Technology sector.
The table below lists the Expedia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Expedia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Expedia Brand Analysis | |
|---|---|
| Parent Company |
Expedia Inc. |
| Category |
Travel |
| Sector | |
| Tagline/ Slogan |
Where you book matters |
| USP |
One of the largest online travel companies in the world |
| Expedia STP | |
| Segment |
Internet users willing to book their travel tickets |
| Target Group |
Travelers/Business people/Students using internet |
| Positioning |
Positioned as a world leading online travel booking portal |
| SWOT Analysis of Expedia | |
| Expedia Strengths |
Below are the Strengths in the SWOT Analysis of Expedia: 1. Broad range of hospitality service and online travel offerings 5. It has over 10,000+ partners for hotels, airlines etc 6. Nearly 15000 people are employed with the brand 7. Acquisition of smaller players has strengthened its position 8. It has a wide global presence in about 60 countries |
| Expedia Weaknesses |
Here are the weaknesses in the Expedia SWOT Analysis: 1. Intense competition from other service providers means limited margins and slow market share growth 2. Provides undifferentiated services compared to that of competitors |
| Expedia Opportunities |
Following are the Opportunities in Expedia SWOT Analysis: 1.Partnership across the globe because of increasing online bookings in the developing markets |
| Expedia Threats |
The threats in the SWOT Analysis of Expedia are as mentioned: 1.The market is highly competitive with both local and global players |
| Expedia Competition | |
| Expedia Competitors |
Below are the top 6 competitors of Expedia: 1.Bookit.com 4. Makemytrip 5. Yatra 6. Ibibo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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