Expedia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Expedia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Expedia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Expedia to benchmark its business & performance as compared to the competitors, and make strategic improvements. Expedia is one of the leading brands in the IT & Technology sector.

The article below lists the Expedia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Expedia SWOT Analysis:

SWOT Analysis of Expedia

For Expedia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Expedia Strengths

The strengths of Expedia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Expedia :

1. Broad range of hospitality service and online travel offerings
2. Strong portfolio of travel brands
3. It has presence in global market space, so the risk in revenue growth is less
4. Strong brand name coupled with high customer loyalty

5. It has over 10,000+ partners for hotels, airlines etc

6. Nearly 15000 people are employed with the brand

7. Acquisition of smaller players has strengthened its position

8. It has a wide global presence in about 60 countries

Expedia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Expedia SWOT Analysis:

1. Intense competition from other service providers means limited margins and slow market share growth

2. Provides undifferentiated services compared to that of competitors

Expedia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Expedia SWOT Analysis:

1.Partnership across the globe because of increasing online bookings in the developing markets
2. Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions

Expedia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Expedia are as mentioned:

1.The market is highly competitive with both local and global players
2. Weak internet penetration in developing nations could halt the companies growth in the long run

Expedia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Expedia:

3.The Priceline Group

4. Makemytrip

5. Yatra

6. Ibibo

Hence this concludes the Expedia SWOT analysis.

Continue reading more about the brand/company.

About Expedia

Expedia Overview
Parent Company

Expedia Inc.




IT & Technology

Tagline/ Slogan

Where you book matters


One of the largest online travel companies in the world

Expedia STP

Internet users willing to book their travel tickets

Target Market

Travelers/Business people/Students using internet


Positioned as a world leading online travel booking portal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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