Tech Mahindra SWOT Analysis
Tech Mahindra is one of the leading brands in the IT & Technology sector. Tech Mahindra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tech Mahindra:
Quick Glance:
Tech Mahindra Strengths
- Reduced dependence on British telecom
- Deals with Etisalat and Bharti Zain steady revenue is assured
- Reduced dependence on European market
- Has a strong workforce of over 40,000 employees working on over 30 countries
- High brand recall and visibility being one of the top IT companies in India
Above are the strengths in the SWOT Analysis of Tech Mahindra. The strengths of Tech Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tech Mahindra Weaknesses
- Increased interest costs due to borrowings for Satyam acquisition.
- High retention
These were the weaknesses in the Tech Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Tech Mahindra Opportunities
- Increased in demand for IT solution in telecom service provider
- Acquization of Satyam telecom gives visibility in more verticals
Above we covered the opportunities in Tech Mahindra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tech Mahindra Threats
- Economic slowdown and uncertainty in USA and Europe respectively
- Increasing presence of foreign IT player in that domain
- Potential negative impact of Satyam related litigation
The threats in the SWOT Analysis of Tech Mahindra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tech Mahindra SWOT analysis.
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About Tech Mahindra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tech Mahindra Overview | |
|---|---|
| Parent Company |
Mahindra and Mahindra |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Create the next wave |
| USP |
Leading IT solution provider in the telecom vertical |
| Tech Mahindra STP | |
| Segmentation |
Enterprise seeking IT solutions |
| Target Market |
Major telecom companies in the world |
| Positioning |
Trustworthy company with big customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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