Tech Mahindra SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of Tech Mahindra covering strengths, weaknesses, opportunities and threats.

Tech Mahindra Strengths

  1. Reduced dependence on British telecom
  2. Deals with Etisalat and Bharti Zain steady revenue is assured
  3. Reduced dependence on European market
  4. Has a strong workforce of over 40,000 employees working on over 30 countries
  5. High brand recall and visibility being one of the top IT companies in India

Above are the strengths in the SWOT Analysis of Tech Mahindra. The strengths of Tech Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tech Mahindra Weaknesses

  1. Increased interest costs due to borrowings for Satyam acquisition.
  2. High retention

These were the weaknesses in the Tech Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tech Mahindra Opportunities

  1. Increased in demand for IT solution in telecom service provider
  2. Acquization of Satyam telecom gives visibility in more verticals

Above we covered the opportunities in Tech Mahindra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tech Mahindra Threats

  1. Economic slowdown and uncertainty in USA and Europe respectively
  2. Increasing presence of foreign IT player in that domain
  3. Potential negative impact of Satyam related litigation

The threats in the SWOT Analysis of Tech Mahindra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tech Mahindra SWOT analysis.

Continue reading more about the brand/company.

About Tech Mahindra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tech Mahindra Overview
Parent Company

Mahindra and Mahindra

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Create the next wave

USP

Leading IT solution provider in the telecom vertical

Tech Mahindra STP
Segmentation

Enterprise seeking IT solutions

Target Market

Major telecom companies in the world

Positioning

Trustworthy company with big customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tech Mahindra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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