Tech Mahindra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tech Mahindra analyses the brand by its strengths, weaknesses, opportunities & threats. In Tech Mahindra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tech Mahindra to benchmark its business & performance as compared to the competitors. Tech Mahindra is one of the leading brands in the IT & Technology sector.

The table below lists the Tech Mahindra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tech Mahindra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tech Mahindra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tech Mahindra Brand Analysis
Parent Company

Mahindra and Mahindra

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Create the next wave

USP

Leading IT solution provider in the telecom vertical

Tech Mahindra STP
Segment

Enterprise seeking IT solutions

Target Group

Major telecom companies in the world

Positioning

Trustworthy company with big customers

SWOT Analysis of Tech Mahindra
Tech Mahindra Strengths

Below are the Strengths in the SWOT Analysis of Tech Mahindra:

1. Reduced dependence on British telecom
2. Deals with Etisalat and Bharti Zain steady revenue is assured
3. Reduced dependence on European market
4. Has a strong workforce of over 40,000 employees working on over 30 countries
5. High brand recall and visibility being one of the top IT companies in India

Tech Mahindra Weaknesses

Here are the weaknesses in the Tech Mahindra SWOT Analysis:

1. Increased interest costs due to borrowings for Satyam acquisition.
2. High retention

Tech Mahindra Opportunities

Following are the Opportunities in Tech Mahindra SWOT Analysis:

1. Increased in demand for IT solution in telecom service provider
2.Acquization of Satyam telecom gives visibility in more verticals

Tech Mahindra Threats

The threats in the SWOT Analysis of Tech Mahindra are as mentioned:

1. Economic slowdown and uncertainty in USA and Europe respectively
2.Increasing presence of foreign IT player in that domain

3. Potential negative impact of Satyam related litigation

Tech Mahindra Competition
Tech Mahindra Competitors

Below are the top 4 competitors of Tech Mahindra:

1. Infosys
2. TATA Consultancy Services(TCS)
3. Wipro Technologies

4. IBM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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