Tech Mahindra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tech Mahindra analyses the brand by its strengths, weaknesses, opportunities & threats. In Tech Mahindra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tech Mahindra to benchmark its business & performance as compared to the competitors. Tech Mahindra is one of the leading brands in the IT & Technology sector.

The article below lists the Tech Mahindra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tech Mahindra SWOT Analysis:

SWOT Analysis of Tech Mahindra

For Tech Mahindra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tech Mahindra Strengths

The strengths of Tech Mahindra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tech Mahindra :

1. Reduced dependence on British telecom
2. Deals with Etisalat and Bharti Zain steady revenue is assured
3. Reduced dependence on European market
4. Has a strong workforce of over 40,000 employees working on over 30 countries
5. High brand recall and visibility being one of the top IT companies in India

Tech Mahindra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tech Mahindra SWOT Analysis:

1. Increased interest costs due to borrowings for Satyam acquisition.
2. High retention


Tech Mahindra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tech Mahindra SWOT Analysis:

1. Increased in demand for IT solution in telecom service provider
2.Acquization of Satyam telecom gives visibility in more verticals

Tech Mahindra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tech Mahindra are as mentioned:

1. Economic slowdown and uncertainty in USA and Europe respectively
2.Increasing presence of foreign IT player in that domain

3. Potential negative impact of Satyam related litigation


Tech Mahindra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Tech Mahindra:

1. Infosys
2. TATA Consultancy Services(TCS)
3. Wipro Technologies

4. IBM

Hence this concludes the Tech Mahindra SWOT analysis.

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About Tech Mahindra

Tech Mahindra Overview
Parent Company

Mahindra and Mahindra

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Create the next wave

USP

Leading IT solution provider in the telecom vertical

Tech Mahindra STP
Segmentation

Enterprise seeking IT solutions

Target Market

Major telecom companies in the world

Positioning

Trustworthy company with big customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tech Mahindra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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